Rihanna Rated R advertisement

This advertisement features only one character, Rihanna. Rihanna is positioned central within the advertisement, taking the majority of the frame. The audience will immediately be attracted to the bold red text at the bottom of the advert, which contrasts with the black and with image. This advert goes against expected stereotypes of the pop music genre. We are expected to see bright, bold colours within a pop music advertisement. The letter ‘R’ is positioned within the negative space of the image, advertising the album cover name. A contrast within lighting is also used. Both high and low key lighting are used to emphasise Rihanna’s facial features. The lips and eyes are darker in comparison to the rest of the face which attracts a male audience, using sex appeal to gain the attention of the male audience. The simplistic style of the layout and photography are effective in the way they state clearly what the advert is trying to sell. The little amount of text used also emphasises the simplicity of the music poster. The White text used over the top of the image which reads ‘rated R’ doesn't stand out and is unclear; this is because of the editing with the image. I think this unsuccessfully advertises the name of the magazine. Overall I think the simplistic qualities of the magazine help clearly promote Rihanna’s album, drawing in a wide audience of pop u six fans.