Right Talent - MT\|SHRMrecruitment advertising efforts”, Organizations with the most successful...
Transcript of Right Talent - MT\|SHRMrecruitment advertising efforts”, Organizations with the most successful...
8/20/2019
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W h a t P l a y b o o k D o Y o u N e e d T o A c h i e v e L e a d i n g S u c c e s s i n R e c r u i t i n g ?
RightTalent
I transitioned from Meteorology to Human Resources in 2002 thinking it
can not be that difficult.
Recruiting!Attach, Hire, & Retain?
Easy, Right?
Hello
Good Morning!
Ray Swatzell
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Modern & Optimized
Talent Acquisition
Pyramid
Programmatic Advertising & Artificial Intelligence - AI
Synthesized & Integrated Tools & Technology
Localized Market & Workforce Analytics
Ultimate Federated Search & Sourcing Toolbox
Quality Content Marketing & Visual Story Telling
Hiring Speed & Velocity Benchmarks
Sentiment Analysis & Localized Reputation Management
Trusted Talent Advisor Model
Data-Centric & Embedded Actionable Metrics/Analytics
Governance & Service Level Agreement (SLA)
Modern Talent Relationship Management Model
Exceptional Candidate Experience
Internal & External Net Promoter & Social Advocate Model
Continued Learning Ecosystem
Legal Compliance Partnership
Predictive & Prescriptive Analytics
Today’s
AgendaThe 16 Supports of Modern Talent Acquisition
Only 15% of HR professionals use programmatic advertising to a high or moderate extent in their recruitment advertising efforts”, Organizations with the most successful brands tend to be different from other organizations in that they use programmatic recruitment advertising as well as descriptive and predictive analytics for recruitment.”
--The State of Employer Branding & Recruitment Advertising 2019, hr.research Institute
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History
Of
Job Search
&
Ads1990s
Sell of 1st
Internet Ad
1993 1994Banner
Ads
MonsterJob Board
19941st JobBoard
1992Double
Click PPC
1996Video
Resume
1996KeywordAuction
1998America’sJob Bank
1995CareerBuilder
Craigslist
1995
18301632 18631704 1869
Tipping Point
Significant Events
2000 2004 2005
2005 2006
Advertising
2010
$$$ SocialRecruiting
2011
80% UseInternet
201020102004America’sJob Bank
Closed
2007
2017Jobs
2003
Appcast2014
Rise of Programmatic
2017
2007
1920 1950s 1969 19801942 TVTemp
Agency
19661964
1st
1976 1982 1983
Mac
1984
What to Consider & Choices to
Make?
Evolving
World of
Recruiting
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Rule Based Programmatic Marketing Process
Ballanttine.com Programmatic Marketing Platform December 26, 2017
AI Based Programmatic Marketing
Beyond Process Automation - AI replacing Rules-Based Systems (Human Decisioning = Trial & Error)
PandoLogic
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What Does the Ideal Programmatic Job
Platform Look Like?
Leaders in Programmatic Recruitment
2014 2115 2016 2017 2018 2019
Symphony TalentWonderkind 2
Appcast 9Golden Bees 1Perengo 2
OnRecruit (2015)PandoLogic 22
Lots of Movement.
Growth of Programmatic Job Advertisement Providers
2019 News• Appcast adds to
Clickcast, ZipRecruiter Apply & Automatic Bidding.
• Indeed to acquire ClickIQ
• Recrutics acquires KRT Marketing
• TMP Worldwideaquires Perengo
• AIM Group indicated that PandoLogic also up for sale
• StepStone buys Appcast majority stake for $79m
ClickIQ 2JobAdXJoveo 5Recruitics (2012TalentAds
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Eliminate Waste Spending
Why Programmatic Advertising for Recruiting
Maximize Performance On All Jobs
Improve Sourcing Strategy
* Efficiently Distribute Spend Across All Jobs* Lower CPA 30-60% * Lower Overall Ad Spend 30-60%* Lower Cost of Hire 30-70%
* Lower Percentage of Jobs Without Views 30-60%
* Major Insights into Job Performance & ROI
* Better Automated Decisions on Recruitment Spend
* Identify Jobs Hindered by Job Title & Description
* Improve Quality of Hire
* Pro-Actively Identify & Assign Hard to Fill Roles
Potential Gaps in Services
What to Consider or Review
Provider Resources & Experience
* Partnership & Internal Skills in Conversion Strategy* Indeed Easy Apply & ATS Configuration* Job & Location Market Strategy* Job Title & Job Ad Optimization * Rule Based Programmatic Requiring Input Operations* Data Information for Total Spend & Budget Setting* Niche & Professional Ad Reach
* Proprietary AI Enabled Technology* Ad Exchange Influence or Ownership* Job Taxonomy for Predictive Performance Benchmarks* Efficiency in Bidding Levels / Real Time Bidding* Extensive & Valid Predictive Performance Data* Targeting Ideal Candidates * Job Classification Intelligence* Extensive Job Distribution Network* A/B Testing/Split Testing to compare performance factors
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Programmatic Provider Company
Key Metrics To Consider
* Active Candidate Count* Aging Job By Days Open (0-10, 11-45, 46-95, 96-120, & >120)* Average Days Open* Apply Completion Rate* Cost-Per-Application/Apply* Cost-Per-Application/Apply By Source* Cost-Per-Click* Job Performance to Applicant Traffic* Job View Click & Pay-Per-Click (PPC) Volume* Net new candidates * Number of Green Market Jobs* Number of Open Jobs* Number of Open Jobs as New* Number of Red Market Jobs* Number of Yellow Market Jobs* Number Sourcing Day One Jobs* Returning Candidate Applies* Total Req Cost* Visit Per Source/Channel
* Annual Hiring Goals* Applicants Per Hire/Opening* Applications to Hire Ratio* Average Time to Fill* Candidate Net Promoter Score* Candidate Pipeline* Candidates hire by recruiter* Candidate Source Count* Cost of Vacancy* Cost Per Hire* First-year Attrition* Hiring Manager Accepted Candidates* Hiring Velocity* Internal vs External Hires* Interviews per hire* Interviews to Offers Extended Ratio * Number of Canceled Jobs* Number of Filled Jobs* Number of Open Jobs as Replacement
* Offer Accepted Ratio/Rate* Openings Workload* Qualified Applicants per Hire* Qualified Applicants* Reasons for Non-Selection* Retention Rates* Source of Hire* Submit-to-Interview Ratio* Termination Rates 12 Months* Termination Rates 3 Months* Time to Start* Vacancy Rate
Where is Your Talent Acquisition Heading?
THANK YOU!
QUESTIONS!