RIGHT HAND INDONESIA - MOBILE ADVERTISING & DIGITAL AGENCY

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Version 2015

Transcript of RIGHT HAND INDONESIA - MOBILE ADVERTISING & DIGITAL AGENCY

PowerPoint Presentation

Version 2015

Our Market Today Building A meaningful Brand, Amplifies Value.

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The evolution of mobile has disrupted the marketing practice. An entirely new way to connect with our audience. One that is personal, and when done it right, it will much more effective than traditional marketing.

MOBILE HAS CHANGED THE WAY WE GREET, WRITE, TRADE, HEAR MUSIC, WATCH TV AND MOVIES.#BusinessIntelligenceIndonesia2015DISRUPTION.

TODAYSituation Analysis

Responsive structure Positive attitudesto help clients & brands thrive in the digital era.

Today,A searching for any effectivemedia that be able to do the conversations with the Indonesian consumers

The Sharing Economy Everything is On-Demand (possible)The sharing economy is a phenomenon describing new business models built on the proliferation of smartphone and app use that are supported by shared resources the devices owners.

From sharing reviews through Yelp to sharing car rides using Uber, sharing empty rooms using BnB ..smartphone owners and app users have become suppliers of resources and participants of new business use cases that bring new economic order to traditional industry sectors.

The Sharing Economy - Everything is On-Demand (possible)

Responsive structure Positive attitudesto help clients & brands thrive in the digital era.

Instead of interrupting people, serve them good!Make them feel something & different.Create deeper connectionsMeaningful connections.Today,

OFFERING A NEW LEVEL OF PARTNERSHIFT- THROUGH MUTUAL INTEREST COLLABORATION ACROSS VARIOUS INDUSTRIES & MARKETS

Move beyond traditional agency services. We supports the DX / digital transformation journey of each clients Deliver cost-effective technology deployments through as-a-service models (white label custom app/soft wares)Respond to the requirements, conditions, and collaboration we have with distinct across various industries and across various markets Get it! attitude by buildinga trusted partnership towards intended business outcomes. M&A is an open square possibility

We are in the age of creative revolution when everything changed simply by partnering up creative and technology.

Its shaping the future ofadvertising.

Reality Bites!(happening now across APAC, incl Urban Indonesia)TVs & Prints are the fastest walking dead mediums. Theyre getting slow every year..

Music Apps replacing Radio Station:Everyone may become the Radio DJ with auto profiling / interest customized playlist

Music Apps replacing Radio Station:Everyone may become the Radio DJ with auto profiling / interest customized playlist

Lets be blunt(our 2014-2015 experience)Clients are more keen to get deeper and further innovation in digital and engagement techniques by any form of social format. Digital case is shouldnt be the same in every campaign

Lets be blunt(our 2014-2015 experience)Clients are facing a factuality, human creative technology IDEATION is lacking when the step get into finding THE WHAT TO SAY (Big Idea) to keep up the brand outstanding in the market

This is a Toyota showroom.Not a Toyota Showroom Ad.

or, to make people move to a dead town.. bring NOAH to recruit their fans there..

LIVE BROADCAST, Interactive

Responsive structure Positive attitudesto help clients & brands thrive in the digital era.

Today,Story is the currency of conversation.

The more powerful of our stories, the more people will be involved. ST O R Y

Emotion is the driver of sharing.

Word of Mouth brings on average twice the investment. Sharing is the new social currency.

We share because we identify ourselves with the content. EMOTIONSOCIAL CURRENCYSES is the New Advertising, that works!

Responsive structure Positive attitudesto help clients & brands thrive in the digital era.

VIRAL-KEY,The3H Connections

OurStronghold,

Mobile Advertising & Big Data ProfilingSocial & Video Adv TechnologyInsight, Ideas & the creativeDigital Comm Strat & Creative DevDigital 360o CONTENT (DMSA Campaign)

AdTech

Insight, Ideas. & Creative

COMPETITIVE LANDSCAPEDescribe competitive landscape (how many players, current products in the market), our value proposition vs competitors

We are having fun while stranded on the other side from the mainstream.BIG IDEA that sells, that stays intact, works in any market, and that can be embedded & expressed across all media including interactive and mobile, as well as branded content; games, digital, programming, movie, music, etc.Bank of Ideas

Ideation, 3H Connection Planning, Creative Content (Art+Copy+Code),and Web /Apps DevDESCRIBE & DEFINE:Market Insights, Consumers Behavior and Community Culture Social Media Campaign& Community ManagementMobile Advertising with Big Data Enabler & ProfilingOur ServicesDigital Activation New Leads AcquisitionsDigital & Content Marketing

+ implementation

EXISTING CLIENTS2016 - 2017

The advertising industry all over the world experiences a fundamental shift in its strategy and operation.

How do WE prepare for this?

Right Hand key products & services

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#iCelebrateHoliday

https://www.youtube.com/watch?v=dCZ7tcK5oNQ

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Matahari Dept. Store

M+ is a fashion program by Matahari that gives young fashionista:Current fashion updateCustomers Make-overCelebrity Essential looksFashion & lifestyle tips and trickA short videopedia platform that aimed at young fashionista with a purpose of developing them as Matahari future customers.

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We are in the age of creative revolution when everything changed simply by collaborating IDEATION + CREATIVE + TECHNOLOGY

DMSA (Digital, Mobile, Social Activation) are meant to shape the future ofadvertising

from AGENCY, we evolved to DMSA EnablersDigital + Mobile + Social Activation

A Brand Builder yet also a Brand Developer. Start from concept or during brand crisis / recovery, ranging from beverages, dairy to IT products.

Drive Milkuat, Mizone and HP having their footprint in digital world :Version 2015

He is THE BIG THING.He plans the walk.He channels unusual thoughts through unique and creative mediums. He constructs Unusual Ideas into Reality.

Driven Manulife Indonesia, XL Gudang Aplikasi and HSBC getting their first footprint in the digital world. And one of the biggest contribution was delivered in 2012 when we brought google plus in the radar of Indonesia social media with 3,5 mio users during the launchVersion 2015

She walks the plan. She orchestrates a sophisticated and complicated challenges in a calm and simple ways yet brings the team to reached the task objectives.

Her biggest thing was lead the team while driven HSBC to get their brand footprint in the digital world :Version 2015

A Creator whose there to bring out new soul and heart from inside a brand. He nurtured some challenging project from Google Plus to Alfa Land brought them to the market with a strong storytelling that intrigued and engaged the market

And one of the biggest contribution was delivered in 2012 when we brought google plus in the radar of Indonesia social media with 3,5 mio users during the launchVersion 2015

She defines.She monetizes.She measures.

Driven Manulife Indonesia, XL Gudang Aplikasi and HSBC getting their first footprint in the digital world. One of the biggest contribution was delivered in 2012 when we brought google plus in the radar of Indonesia social media with 3,5 mio users during the launchVersion 2015

Version 2015I like to be Paradox. I usually start to build the funnel from THE PEAK. And instantly will recognize the problem to solve Experienced handled 12 local banks, 6 multinational banks and 3 multinat insurance brands (incl. Manulife Indonesia in 2012-2013, )

Built the first debit card and proposed a BIG NAME in Indonesia banking:

IS IN THE

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