TN Indonesia:

Connected to Social Media Intan Anggraeni, Marketing Communicaton Manager

Adhysta Prahaswari, Marketing Communication Officer

2 November 2015

Agenda

2

How do we use it?

Best Practice

Result

Experience

Quotes

3

Social Media Characteristics in Indonesia

4

Social Media Objective

5

Our Social Media

6

7

Facebook

Facebook

• Update current followers : 2,181 • What we share?

• Daily quotes • Advertorial • Technical Article • General Information

• Campaign - Society • Short Essay Competition

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9

10

Internal Viral Marketing is needed

Internal campaign is a must

1000 likes

11

World Milk Day

Best Practice

• Facebook planning • Facebook paid advertising

• Competition and campaign • Work together with media – since they also have

social media • Work with ghost writer – annual content

12

Facebook Planning

Articles/Tips/Issues

Mon Tue Wed

Ask the Expert

Thu

• Review The Expert Day • Campaign (Did you

know?)

Fri

Supporting Content

Sat & Sun

Weekend Greeting

C.A.R.E Program

CARE (Customer Assistance on Resource Excellence)

objective is to give contribution on Indonesia

livestock development through nutrition balance.

By joining this program, customer will be eligible:

1. Get update information about feed raw material

price and scientific information regularly through

Trouw Market and Trouw Add Science

2. Invited to scientific events regarding livestock

nutrition

3. How to best utilize your feed ingredient through

MasterLab Asia. Start plan to support regular

RING TEST service from MasterLab global for our

Top Clients labs

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Eggducation

• It is part of our community involvement with Industry Association and Government

• Distributed Eggducation booklet to the local community

• We also give some educational information via edugames to the community

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Quotes

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Celebration

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Event Reminder

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Articles/Issues

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Trouw Add Science External Technical Newsletter

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Grand Opening Pasuruan Plant - Corporate

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Maxcare Launch – Products and Services

22

Egg and Chicken Festival 2015 - Community

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Facebook Paid Advertising

• Page Post Engagement • Your selected post will appear

• Chose your demographics and audience • Budget • Timeline

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Facebook Paid Advertising

• Page Likes To promote your facebook page

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Facebook Paid Advertising

• Clicks to Website To promote your website, the posting will connecting with your website address

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1st Campaign – Example

• Website click : 172

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Click to Website ( 9 Jun- 16 Jun)

Essay Competition

• Egg and Chicken Festival 2015

• University Students • Theme:

Increasing community awareness for chicken and egg consumption

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Selfie Competition

• Make some competition that you can also promote your facebook page

• What we have done:

• Indolivestock 2014 • Selfie • Like our fanpage

• Egg and Chicken Festival 2014 • Photobooth • Like picture and our

fanpage

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Experience

• Step away from the comfort zone on creating regular updates

• Prepare – prepare – prepare Well prepare content is important

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• Create more activities that will involve our community

• Farmers

• Animal industry partners

• University students

In the plan …

1. Video ● Tips and Tricks based on Eggducation book

● Animation

2. WeChat sales

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Summary

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Thank you