Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern...
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ERIC RIES@ericries#leanstartup#thestartupwaywww.StartupLessonsLearned.com
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THE STARTUP WAY
Continuous Innovation
Startup as an atomic unit of work
The Missing Function
The Second Founding
Continuous Transformation
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Continuous Innovation
A method for finding new breakthroughs repeatedly, drawing on the creativity and talent of every level of the organization.
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Startup as an atomic unit of work
To continuously innovate, companies need teams that experiment to find new sources of growth. These internal startups require a distinct organizational structure to support them.
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The Missing Function
Internal startups must be managed in ways that confound traditional techniques. Most organizations are missing a core discipline –entrepreneurship– that is just as vital to success as finance or marketing.
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The Second Founding
Making these profound changes to an organization is like founding the company all over again, whether it’s five or a hundred years old.
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Continuous Transformation
The ability to rewrite the organization’s DNA in response to new and diverse challenges and doing it again and again.
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THE STARTUP WAY
Continuous Innovation
Startup as an atomic unit of work
The Missing Function
The Second Founding
Continuous Transformation
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Thank You.@ericries#leanstartup#thestartupwayhttp://StartupLessonsLearned.com