Online Real Estate Marketing Conference10 March 2010Cape TownSouth Africa

Rick Joubert

www.rickjoubert.com

The mobile phone is the mostubiquitous consumer technology

on earth

#2 = FM Radio (3.9 Billion)

Business model / process impacts

1. Financial services2. Music / Gaming3. Photographic Industry4. Navigation industry5. Time piece industry6. Hardware7. Software8. Web

Coming soon

1. Health care2. Government3. Publishing

Access: PopulationPopulation in SA with entertainment / communication

technology in their household

AMPS

Growth of unique mobile phone access in SA

Source: AMPS

1999

11% of SA adults had access to(at least one) mobile phone.

200970% of SA adults use a mobile phone.

Growth of unique mobile phone access in SA among the economically active population

1999

20% of SA working adults had access to (at least one) mobile phone.

200982.5% of SA working adults use a mobile phone.

Source: AMPS

Penetration of mobile phone ownership in SABy expanded LSM

70% of the SA population has access to a mobile phone.

Source: AMPS 2009 A

In South Africa today..

There are more than four times as manyhouseholds with a mobile phone than computer.

44% of e-mails are sent andreceived from a mobile phone.

SMS text messaging is used by almostfour times more people than e-mail.

There are almost twice as manymobile phones as there are TV sets.

There are 5.3 times more homes withmobile phones than landline telephones.

There are almost six times more mobilephone subscribers than Internet users.

Source: AMPS 2009 A

5 Million unique11%

www Web users, RSA*

•Arthur Goldstuck, World Wide Worx

10.1 Millionunique mobile web users*

Mobile Web, RSA

•Strategy Analytics(less than 30% have access to the PC Web)

“Internet” access channels

PC Web

Smartphone access to PC Web

Mobile applications

Mobile Web (WAP)

SMSUSSDVoice

7th Mass Medium

Print Recording Cinema Radio TV Internet Mobile

Hero, lead or support?

• MediaDisplay advertising

• Direct MarketingPush messaging, lead generation

• Integrated MarketingInteractive response channel for other media

• Community Building and CRM

Now Playing

Messages RotateThe messages are rotated so each time the caller makes a phone call he/she hears a different A-Tone.

Ring

Ring

Suzan calls Mike

She expects to hear a ringing tone but hears an advertising

message instead

Suzan listens to the superimposed advertising ring Tone 3-8 seconds

Mike Receives benefits for allowing ads to be played on his ring back tone

Mobile Real Estate: the basics

• Mobile presence

• Device detection

• URL re-direct

• Single back-end

• Web to mobile

• Mobile call to action – EVERYWHERE!- SMS and mobile web integration

- One click access to inventory for sale

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REIWA mobile site growth: Zero promotion and only 8% of agents promoting

12% of listings are being sent Web 2 Mobile after only 3 months and so far only 53 out of 700 REIWA agents have enabled the platform

A recent WA case study from REIWA agent

An agent selling a rural property noticed a woman taking photos of a property she had open for inspection. She asked the reason for taking photos to which the woman explained they were to be sent to her father in England in order for him to evaluate whether to buy it for her or not. The agent realised the photos might be terrible, not relayed to the PC, not sent to her father for a variety of reasons so she asked her for her mobile number - texted the link to the property direct to her phone, explained how to send it on to her father whom she promptly called. A few days later the property was sold to the English gent.....

Thank Youwww.yonder.co.zawww.ringco.netwww.rickjoubert.com

rick@yonder.co.za+27829223399

Linkedin: http://za.linkedin.com/in/rickjoubertTwitter: @rickjoubert