RICHARD DYER’S STAR THEORY

• Richard Dyer’s star theory is that the celebrities are constructed by institutions for financial gain. He believes that stars are constructed to represent 'real people' experiencing real emotions, to target one specific group of people.

• Richard Dyer’s star theory suggests three main features that make a star.

The Star as a construction• The images of the artists that we are shown through

advertising, television, magazines ect have been created by their management. For example Miley Cyrus has recently been shown as rebelling against her past image of Hannah Montana.

The star as a commodity

The star has been constructed by their record label to appeal to their target audiences. Certain music magazines feature bands or artists on the front cover as their image becomes the commodity that will attract the target audience to buy the music magazine.

Artists such as Macklemore and Ryan Lewis have refused many record deals as they don’t want their image to be controlled. Therefore all their success is theses.

The star as an ideology• This is what the band or artist represents and believe in,

they could make this fit the target audience to gain a larger audience. The spice girls represent girl power and friendship.