RezStream Webinar: Which is better? Template vs. custom websites - final
Transcript of RezStream Webinar: Which is better? Template vs. custom websites - final
You Provide Hospitality. We Provide Solutions
Which is better?
Presented by: Lyles Armour
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
Template vs. CustomWebsites
You Provide Hospitality. We Provide Solutions
00| About UsWe’re here to help your business succeed
About RezStreamHelps small independent properties overcome their two greatest challenges: Increasing revenue and decreasing operational costs.
How• On-going education• Cloud-based software• Digital marketing• Website services• Exceptional customer service
About Me5 years with RezStreamBackground in website designSports enthusiastDegree in Marketing & CIS
Go Cowboys!
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
00| Table of ContentsWhat we’ll be covering today
01 | Website Statistics
02 | What is a Template Website
03 | When to choose a Template Website
04 | What is a Custom Website
05 | When to choose a Custom Website
06 | Differences in pricing
07 | Stress Test Checklist
08 | Do-it-yourself Websites
09 | RezStream TCMS
UPCOMING WEBINARMobile Recap/ForecastingThursday, May 19, 2016 at 1 p.m. EST
SIGN UP ATRezStream.com/webinars
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
Recap of the mobile revolution and insights on how this shift in booking will continue to grow and shape the hospitality industry.
You Provide Hospitality. We Provide Solutions
01| Website StatisticsWhat does the industry look like now
• 94% of users mention poor design as the primary reason they do not trust certain websites– Lack of trust = lack of reservations– 6% of users found the content to be their issue
• You should re-deign your website every 3-4 years– Some aggressive properties will change their website every 1-2 years
• 148.3 million bookings made last year
• 65% of same-day hotel reservations were made via smartphone
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
02| What is a Template WebsiteQuick, clean & easy
Advantages• Quick to market• Cost-friendly• Multiple templates/layouts• Functionality (pre-loaded)
Add-on features• Interactive maps• Testimonials & room reviews• Collect email signups• Multiple photo galleries
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
What is a Template Website? A template website is a pre-designed website pre-loaded with standard pages like: Home, reservations, rooms, specials, activities, contact, and blog.
Some advanced templates give you additional add-on features to engage with your online visitors longer!
You Provide Hospitality. We Provide Solutions
03| Template websites are the best whenTaking a look at the pros & cons
Best when…• Cost is a factor
– Inexpensive– Subscription-based– Re-allocate marketing dollars
• You need it “now”– Quick to market– Don’t have the time for a
custom website project• Limited content/images to
showcase
They’re not so good when…• They all look the same• You’re unable to transfer
your content if you leave• Search engines can’t crawl it• Unable to customize it• Comes with poor support• You don’t have one
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Template Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Template Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Template Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Template Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Template Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Template Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
04| What is a Custom WebsiteA unique design built with specific needs
Advantages• One in a million (stand out)• Experienced designers/developers• Custom functionality• Unique user experience
Short-term vs. long-term needs• Interactive maps• Testimonials & room reviews• Collect email signups• Multiple photo galleries
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
What is a Custom Website? A custom website is developed from scratch.
From the layout, navigational structure, graphic placement to functionality, all of these items are designed with unique specifications.
Often driven by a strategic marketing plans.
You Provide Hospitality. We Provide Solutions
05| Custom websites are the best whenTaking a look at the pros & cons
Best when…• Clear goals
– Increase form submissions– Engage with guest longer– Improve visitor conversion
• Bigger budget– Specific needs– Extra time to get it “perfect”
• Marketing strategy / team– Ensures success
• Complex content structure• You’re picky or hands-on
They’re not so good when…• You have a small budget• You don’t have a marketing
strategy• You need a website
yesterday
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Custom Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Custom Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Custom Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Custom Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Custom Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
Photos| Examples of Custom Websites
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
06| What about price?Stop leaving money on the table.
A new website is not a business expense, it’s a business investment!
Template Websites• $2,000 - $5,000 annually
Custom Websites• $6,000 - $25,000 (per design)
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
07| New website “Stress Test Checklist”A couple of key points
Is it designed by a lodging expert?
Is it built for conversions or looks?
How does it integrate with your booking engine?
Is it search engine friendly?
Does it include website tracking?
Does it include multiple templates?
Can you manage your SEO?
What features does it come with?
Is support included?
Are you charged for additional pages?
How customizable is it?
Is it flexible?
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
08| Do-it-yourself WebsitesHybrid website, the drag and drop world
How do they workDo-it-yourself websites are template websites that allow you to modify the layout of your template on the go.
Now the success of your website is all on you!
Often ran by large companies that care about their revenue.
Biggest Issues• When SEO becomes a focus• You need a unique feature• Limited feature sets• Not search engine friendly• Not built by industry
experts• Advertising built-in
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
You Provide Hospitality. We Provide Solutions
08| Thank you for attending!Check back for additional webinars
EmailFor questions about this presentation please email me at [email protected]
On-going education• Monthly Newsletter• Free Webinars• Blogs• Ono-on-one consulting
3801 E Florida Ave. Suite 800Denver, CO 80210
866.360.8210
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