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RezStream Social Media Master Class: Instagram
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Transcript of RezStream Social Media Master Class: Instagram
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Social Media Master Class: Instagram
Stephanie JohnsonRezStream Social Media Specialist
www.rezstream.com
TABLE OFCONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
01Introduction to the Gram
02Account Basics
03Posting &
Engagement
04Tools
05Advertising
06Conclusion
01 | Introductionwww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Instagram Facts• Who’s on it
– 26% of adult internet users/21% of entire adult population
– 53% of 18–29 year olds use Instagram.
– 25% of 30–49 year olds use Instagram.
– 11% of 50–64 year olds use Instagram
– 300M users• Instagram shares photos or
15-second videos• Share visuals and experiences
from your property• Facebook owns Instagram
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Account CreationSetting up your account:
• Name and @name• Use a business email, do not sync with Facebook at this
time• Description• Website link
• This is the only area to have a link to your site that is clickable
• Connect with Facebook and Twitter
02 | Account Basics
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
NavigationGetting around Instagram:
• Home• Search• Photo• Notifications• Profile• DMs
02 | Account Basics
Outboundengine.com
Posting
• Highlight rooms & amenities• Food• Wine or cocktail hour• Wedding setups• Innkeepers and staff• Pools or beach access• Sunrise or sunset• Nearby activities and attractions• Motivational quotes• 15-second videos
03 | Posting & Engagement
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Instagram is designed to be an experience and visually appealing.
Best Practices
• Filters + consistent editing style• Descriptions
– No character limits but not the place for novels– Lingo – double tap
• Hashtags– Create your own for the property– Do not overload posts with hashtags, less than 5 is appropriate– #TBT, #FBF– Make your own: #SecretSunday – secluded activities or spots near
your property or #FoodieFriday and share a recipe from your kitchen• Tagging• Reposting
– Permission
03 | Posting & Engagement
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Instagram is designed to be an experience and visually appealing.
Best Practices
• 80/20 rule applies• Frequency
– Start with once a week– 2-3 times per week is ideal– Quality over quantity– No Instagram sprees
• Contests– Use bit.ly or URL shortener to swap
out URL in bio– Trackable and unique hashtag to track
submissions: #MyBrandName– Or ask followers to tag friends as an
entry method
03 | Posting & Engagement
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Instagram is designed to be an experience and visually appealing.
Tools
Layout Repost Iconosquare HootSuite or Latergramme Analytics tools Selfie Stations
04 | Tools www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Tools to help manage Instagram:
Leonardo
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Advertising05 | Advertising
Facebook + Instagram connection Target demographics An Instagram-only ad is composed of
five elements: Name Disclosure Image Caption (300-character limit on
ads) Six CTA options: Shop now, learn
more, sign up, etc.
06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Create a calendar of posts to publish on Instagram following the 80/20 rule
Interact and engage with others – like all social channels it’s a two-way street
Tell your inn’s story and experience through images Try a mix of photos and videos Use hashtags appropriately and at the end of the
description text Test advertising with your next Facebook ad campaign
Conclusion
Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blog
Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210