Rewango presentation
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Transcript of Rewango presentation
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“ The pace of change is accelerating faster than we anticipated a year ago”
Blake Nordstrom, President of Nordstrom April, 2014
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We are living in the “age of the Customer”
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Past (PULL)
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Today (PUSH)
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About RewangoRewango's Context Aware Proximity Marketing Suite (Software and Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy-WiFi technology to reinvent the in-store shopping experience.
➢ For Consumers: The smartphone becomes an integral part of the in-store experience, informing and motivating buying decisions when it matters most.
➢ For Retailers and brands: A new way to increase in-store footfalls and drive sales by influencing consumers with actionable content and offers at the the right place at the right time (contextual proximity marketing)
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What is Proximity Marketing ?
➢ Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages.
➢ Rewango's Proximity Targeting uses our proprietarty low energy Wi-Fi technology to send messages electronically to nearby consumers.
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Why Proximity Marketing ?
It's simple! At least 90% of your customers may be reached via WiFi on their mobiles.
➢ At their permission,➢ With full measurability,➢ At zero cost per customer!
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Who uses Proximity Marketing
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How it Works
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… in little more detail
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Benefits for Brands and Retail chains
➢ Increase mobile engagement➢ Retailer-branded experiences➢ Seamless and valuable for consumers➢ Combat showrooming➢ Influence buying decisions at right
place/time➢ Enhance in-store shopping experience➢ Insights into in-store shopping behavior➢ Key component of omni-channel
strategy
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What is a Beacon?
➢ Beacons are small wireless devices that broadcast radio signals using Bluetooth Low Energy (BLE) or WiFi Signals
➢ Smartphones that are nearby listen for these signals and communicate with the beacon and deliver content and experiences.
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Different types of Beacon
Bluetooth based Wifi Based
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What do we recommend (our take)
WiFi Based Reason:WiFi based technologies also have a special advantage in India, a country with ~200 Mnconnected smartphone devices where most of the users (higher percentage) have WiFi - ON and not bluetooth.
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Rewango’s Low Energy WiFi Beacon
There are certain inherent benefits of WiFi technology that can have much greater impact that than the Bluetooth based beacons.Hence, our in-house engineering team have designed WiFi Beacons that combines the best of Low-energy-bluetooth devices with the best of WiFi Technology. Rewango's Low-energy-WiFi Beacons are as cheap and power efficiant as the bluetooth based beacons while the WiFi technology enables them to detect proximity at a much more granular levels.
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Bluetooth Beacons vs WiFi Beacons
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It consumes very less power
Most people have WiFi-ON and NOT bluetooth
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It Works indoor
WiFi works indoor when GPS doesn’t
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It runs in the background
A phone need only bepowered on in order to accept a WiFi beacon’s signal and forward the ID to a server.
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WHAT’S THE OPPORTUNITY?
Think of all the different objects you walk past in a single day. These ‘objects’ can now trigger custom events on your smartphone app.
The physical world can become a whole new customerengagement channel.
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Want to know more about our technology
Reach us at +91 7722008002 [email protected] http://www.rewango.com