Greater Reach and Accountability

JOIN THE TV REVOLUTION

24-YEAR LEADERSHIPProprietary technology and infrastructure

to optimize your performance-based

Television advertising

REVSHARE

TVs LARGEST COST-PER-ACTION NETWORK

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The premier solution for CPA TV advertising. Recognizing our past

experience and innovative optimization expertise for enabling campaigns to

perform above expectations, can be leveraged as a new and incredibly

productive asset for our clients.

Let REVShare optimize your media placements with one turnkey solution.

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Established Company:

• Founded in 1989

• Privately held, and backed by The Carlyle U.S. Growth Fund and HIG Ventures

Large Footprint:

• REVShare operates the largest Cost-per-Action Television ad network in the U.S.

• 1,700+ English and Spanish local market stations, national cable networks, cable

systems, cable interconnects, and syndicators

• Coverage across all Nielsen ranked DMA markets with concentration in the Top 20

Pay for Performance:

• REVShare enables advertisers to pay on a Cost-per-Action basis

• Similar to Internet paid search models and CPA ad networks

Proven Model:

• REVShare services many of the largest direct response verticals and brands

• In recent years, REVShare delivered over $500 million (low SQAD) of inventory for

less than $50 million paid in responses

REVSHARE

OVERVIEW

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COMPANY INSIGHTS

REVSHARE’S BUSINESS MODEL

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Fulfilling A Market Need w/ Basic Economics

DemandSupply

• Television advertising marketplace often

has unsold, remnant airtime (ad inventory)

across all Dayparts and Programming

• There’s a need to monetize these airings

without “discounting” rate cards and content

• We partner with 1,700+ national and

local TV affiliates, aggregate their

inventory creating a ‘blind network’, and

share in revenues garnered

• Access to :30 and :60 second spot inventory,

across Anglo + U.S. Hispanic markets

• Performance-based marketers looking to

reach consumers with a pay-per-

performance (CPA) model

• Major Ad Agencies leveraging buying

power and/or direct Clients working

independently

• Advertisers with sizable budgets, running

national ads on TV or other major media

(Online Video, Radio, Mobile)

• Portfolio of advertisers span Financial

Services, Auto and Life Insurance,

Consumer Electronics, Legal Services,

Travel, etc…

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• Team of media professionals that

leverage relationships to garner

unsold airtime inventory

• “Blindly” aggregate TV avails to

create national (unwired) network

• Provide detailed analytics and

dashboard of advertisers’

performance

• Share revenue generated from

advertiser portfolio

• Team of ad sales & business

development reps (NY/LA/SD)

prospecting and managing

accounts of scale

• Covering major and boutique ad

agencies, as well as direct clients

• Testing campaigns in advance of

national TV ad launch

• Pricing all campaign on a CPA

basis

Market Presence and Services

Ad SalesMedia Sales

COMPANY INSIGHTS

REVSHARE’S BUSINESS MODEL

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TELEVISION HAS CHANGED

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The day of having a handful of broadcast

stations has turned into hundreds of channels

delivered across multiple platforms

contributing to fragmentation.

"Half the money

I spend on

advertising is

wasted; the

trouble is

I don't know

which half."

The Father of Modern Advertising

JOHN WANAMAKER

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REVSHARE

THE TV BUYING LANDSCAPE

Unit Ratefor Direct Response

CPMfor Brand Buy

CPAPay for results

RiskLess RiskNielsen

ACCOUNTABLE ADVERTISING

REVSHARE

THE BEST OF BOTH WORLDS

Performance-Based

Accountability

Environment & Impact

Television Internet

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Local Broadcast Network

Affiliates = 661

Local Broadcast

Independents = 260

Local Cable MSOs &

Interconnects = 407

Local Broadcast

Hispanic = 90

National Networks = 109

REVSHARE

REVSHARE NETWORK FOOTPRINT: 1773 RELATIONSHIPS

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Syndicators = 196 Spanish Networks = 50

REVSHARE

DISTRIBUTION BY DAYPARTOver 88% of consumer response generated between the hours of 6A-12A local time. Early Fringe

through Prime Dayparts comprise 37% of consumer response.

Based on 2012 actual REVShare client responses

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EM8.3%

DA37.8%

EF11.8%

EN5.9%

PA4.6%

PR15.8%

LN2.1%

LF5.3%

ON8.5%

Early Morning (06:00-09:00)

Day (09:00-16:00)

Early Fringe (16:00-18:00)

Early News (18:00-19:00)

Prime Access (19:00-20:00)

Prime (20:00-23:00)

Late News (23:00-23:30)

Late Fringe (23:30-01:00)

Over Night (01:00-06:00)

Over 80% generated from top 100 markets.

REVSHARE

CONSUMER RESPONSE BY DMA

1-2037.1%

21-4013.8%

41-6014.2%

61-808.0%

81-1007.2%

101-1206.1%

121-1406.1%

141-1603.0%

161-1802.5%

181-2001.7% 201-210

0.4%

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Based on 2012 actual REVShare client responses

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Local Broadcast and REVShare’s Network

DMA Comparison Household Comparison

0

50

100

Total U.S. Households REVShare Households

0

70

140

210

DMA's DMA's Monitoredby Sigma

DMA's REVShare IsActive In

210 205198

115.6M111.5M

Based on 2012 Nielsen Sigma Data

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Distribution by Network Affiliation

FOX, 23.7%

ABC, 12.8%

NBC, 13.6%

CBS, 6.5%

MNT, 21.2%

CW, 18.0%

IND, 4.2%

Based on 2012 actual REVShare distribution

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WHY IT WORKS

EASE OF ENTRY

EASY TO MANAGE

Online dashboard

to view metrics

REVShare

optimization

SAVE TIME

One conversation

covering multiple

outlets

LOW COST

Innovative technology

eliminates over 90%

of commercial

distribution costs

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CLIENT RESOURCES: PERFORMANCE AND FORECASTING

ACCESS PROPRIETARY DASHBOARD

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REACH

IT WORKS BECAUSE OF THE SIZE AND SCALE OF

REVSHARE'S NETWORK AND DELIVERY

Source: 2008 Custom Research using Nielsen SIGMA Tracking, Ratings, and low SQAD data.

Over $500,000,000Media value in a single year!

600,000+ consumer phone calls and leads generated per year

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REVSHARE

VALUE PROPOSITIONMulti-Sales Channel Integration: Integrates into advertiser’s inbound call centers, SMS systems, offer-specific promo codes and URL’s

Call Center SMS Systems Specific Promo

Codes and URL’s

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REVSHARE

BUSINESS SOLUTIONS

We know all the RIGHT PEOPLE.

We are TURNKEY.

We get you VISIBILITY, REACH AND SCALE.

We deliver MEASURABLE ROI, SO YOU ONLY PAY FOR

RESULTS

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PROCESS

GETTING STARTED

CPA Test Process:

• REVShare runs an initial two-week test on a pre-determined test bed to determine

payout economics prior to full network distribution.

• Test Costs

• REVShare only charges a single flat fee for the two-week test.

• REVShare charges $4,850 per :60, or $2,475 for a 30-second spot

• To Get Started

• REVShare collects the assets: spot, defined lead and unique call-to-action (800

number, URL, promo code), integration, Test Agreement signed and payment

received.

• Post test: Payout and quarterly budget determined. Contract and Addendum

signed. Ready for full distribution on REVShare’s Network.

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Let the

REVShare

model work

for you

Contact Your REVShare Representative Today:

Shannon Nelson, SVP Sales and Sales Development

(951) 216-6528

Shannon.Nelson@Revshare.com

www.revshare.com

32836 Wolf Store Rd, Temecula, CA 92592