Revetilizing brands

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Revitalizing brands TOWARDS REVOLUTION!!!!

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Transcript of Revetilizing brands

Page 1: Revetilizing brands

Revitalizing brands

TOWARDS REVOLUTION!!!!

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Revitalizing strategies

Back to basics

Reinvention

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Back To Basics

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Reinvention1921 logo 2003 logo

Cadillac- cienCadillac -Elderado

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Expanding brand awareness

Identifying additional or new usage opportunities

Identifying new and completely different ways to use the brand

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Additional or new usage opportunities

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Completely different ways to use the brand

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Improving brand image

Repositioning the brand

Changing brand elements

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Repositioning the brand

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Changing brand elements

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Entering new markets

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Questions????

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Thank you!!!!


DEVELOPMENT TEAM | SELECT-SERVICE BRANDS · 2019-02-27 · Select-Service Brands STEVE BUSCH Associate VP Select-Service Brands MATTHEW DENKINS Associate VP Select-Service Brands

DEVELOPMENT TEAM | SELECT-SERVICE BRANDS · 2019-02-27 · Select-Service Brands STEVE BUSCH Associate VP Select-Service Brands MATTHEW DENKINS Associate VP Select-Service Brands

Indian Basmati Rice Brands,Basmati Rice Brands

Indian Basmati Rice Brands,Basmati Rice Brands

taiwan top 20 global brands 2012 - Ranking The Brands

taiwan top 20 global brands 2012 - Ranking The Brands

Valuing Brands in the UK Economy - British Brands Group

Valuing Brands in the UK Economy - British Brands Group

Imperial Brands Finance PLC Imperial Brands PLC

Imperial Brands Finance PLC Imperial Brands PLC

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Building Communities Around Brands (Political, Organizational, and Consumer Facing Brands)

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Brands That Do: Building Behavior Brands

Building Great African Brands and Global Brands in Africa. · We Build Great African Brands and Global Brands in Africa. Inspire a great Africa through brands. ... Brand strategy,

Building Great African Brands and Global Brands in Africa. · We Build Great African Brands and Global Brands in Africa. Inspire a great Africa through brands. ... Brand strategy,

Equestrian Brands International 2015 Brands Catalog

Equestrian Brands International 2015 Brands Catalog

Best Global Green Brands - interbrand.com · Following the four auto brands, electronics brands — Panasonic, ... The Best Global Green Brands report was based on an assessment by

Best Global Green Brands - interbrand.com · Following the four auto brands, electronics brands — Panasonic, ... The Best Global Green Brands report was based on an assessment by

many brands are so many brands missing it. Omnichannel ...

many brands are so many brands missing it. Omnichannel ...

Universal Brands... Giving Brands... Local Relevance - InSites Consulting

Universal Brands... Giving Brands... Local Relevance - InSites Consulting

We buy brands, and brands are stories

We buy brands, and brands are stories

Rankings - 2015 - Best Global Brands - Best Brands - Interbrand

Rankings - 2015 - Best Global Brands - Best Brands - Interbrand

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8 ITG Brands · 2020-01-03 · 4 | ITG Brands Snapshot •Cigarettes ~ 85% of net revenue –Focus Brands ~ 70% –Other brands ~ 30% •Cigars ~ 15% of net revenue –Focus Brands

Interbrand Japan “Best Japan Brands 2017”€¦ · Japan’s Best Global Brands 2017 *Brands ranked in Best Global Brands 2016 apply the monetary brand value of Best Global Brands

Interbrand Japan “Best Japan Brands 2017”€¦ · Japan’s Best Global Brands 2017 *Brands ranked in Best Global Brands 2016 apply the monetary brand value of Best Global Brands

Tasteful Brands: Products of Brands Perceived to be Warm ...€¦ · consumers think about brands (brand social perception) and not the objective way brands’ personality differ

Tasteful Brands: Products of Brands Perceived to be Warm ...€¦ · consumers think about brands (brand social perception) and not the objective way brands’ personality differ

Garments brands

Garments brands

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CHOCOLATE BRANDS COMPARISON (TOP TWO BRANDS IN INDIA)

NAME BRANDS VERSUS STORE BRANDS: A LOOK INTO …

NAME BRANDS VERSUS STORE BRANDS: A LOOK INTO …