Universal Brands... Giving Brands... Local Relevance - InSites Consulting
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Transcript of Universal Brands... Giving Brands... Local Relevance - InSites Consulting
@tomderuyck
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Fast Growing Economies
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Global Brand Tribes
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Making Brands Locally Relevant
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Leap frogging
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Reverse Innovation
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Commercialization
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Customer Dialogues
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Celebrate Diversity
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Take your Time
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Be Agile
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Lost in translation
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Language is only 10% of Culture
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Motiv(n)ation #1
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The battle of the screens
#2
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Different Country, Different Story
#3
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Managing Expectations #4
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Playing for Attention
#5
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How people say things is equally important as what they say
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Meet (y)our New Colleagues!
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Filling our Blind Spots
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Our Eyes and Ears
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Bring it to Life
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linkedin.com/in/tomderuyck
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www.insites-consulting.com
Stay Hungry!
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