Reverse Logistics and Green Supply Chain

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In today's marketplace, many retailers treat merchandise returns as individual, disjointed transactions. "The challenge for retailers and vendors is to process returns at a proficiency level that allows quick, efficient and cost-effective collection and return of merchandise. Customer requirements facilitate demand for a high standard of service that includes accuracy and timeliness. It’s the logistic company's responsibility to shorten the link from return origination to the time of resell."[4] By following returns management best practices, retailers can achieve a returns process that addresses both the operational and customer retention issues associated with merchandise returns.[5] Further, because of the connection between reverse logistics and customer retention, it has become a key component within Service Lifecycle Management (SLM), a business strategy aimed at retaining customers by bundling even more coordination of a company's services data together to achieve greater efficiency in its operations.Reverse logistics is more than just returns management, it is "activities related to returns avoidance, gatekeeping, disposal and all other after-market supply chain issues". [6] Returns management—increasingly being recognized as affecting competitive positioning—provides an important link between marketing and logistics. The broad nature of its cross-functional impact suggests that firms would benefit by improving internal integration efforts. In particular, a firm's ability to react to and plan for the influence of external factors on the returns management process is improved by such internal integration.[7] In a firm's planning for returns, a primary factor is the remaining value of the material returning and how to recover that value. [8] "Returned goods, or elements of the product, could even be returned to suppliers and supply chain partners for them to re-manufacture". [9]Third-party logistics providers see that up to 7% of an enterprise's gross sales are captured by return costs. Almost all reverse logistics contracts are customized to fit the size and type of company contracting. The 3PL's themselves realize 12% to 15% profits on this business

Transcript of Reverse Logistics and Green Supply Chain

  • Reverse Logistics and

    Green Supply Chains

    Session 10

    Indian Institute of ManagementLucknow

  • Pressure on Companies to go Greener

    Government pressureAvailability of

    alternatives

    CSRCompanies see it as the primary issue likely to

    impact upon their corporate reputation

    Consumer pressureCompanies have begun

    competing with each other to demonstrate to consumers their

    commitment to the environment

    Impact of negative publicity and boycotts on

    brand value

    International standards and

    regulations

    Companies are increasingly signing up to greener environmental standards

    7/14/2015 2LSCM

  • CompetitivenessSustainable

    DevelopmentEnvironmental Requirements

    Global shift: Towards Green Based Economy

    Developments Model from Thailand

    Green Based Economy

    Demand for Green Products

    End of Life Cycle

    Impact

    Economic Restructure

    Environmentally Sound Management: ESM

    7/14/2015 3

    Increasing Use Efficiency

    Bio-Products/Material

    End of Life Cycle

    Reuse/Recycling/

    Repair/Refurbishment

    /Recovery

    Prevention

    Sustainable Development and Competitive Advantage

    Source: www.thaieei.comLSCM

  • Green Supply Chain Management

    Integrating environmental thinking into supply chain

    management, including product design, material management, including product design, material

    sourcing and selection, manufacturing processes,

    delivery of the final product to the consumer as well

    as end-of-life management of the product after its

    useful life

    - Srivastava, 2007

    7/14/2015 4LSCM

  • Interactions between Various Stakeholders in GrSCM

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  • GrSCM Drivers

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  • Process Involved in Green SCM

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  • Green Initiatives

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  • Green Initiatives in Different SC Phases

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    Carbone and Moatti, 2008LSCM

  • What is Reverse Logistics? Logistics (Forward)Process of planning, implementing and controlling the efficient,

    cost-effective flow of raw materials, in-process inventory, finished goods and related information from the point of origin finished goods and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements

    - Council of Logistics, 1988

    Reverse LogisticsProcess of planning, implementing and controlling the efficient, Process of planning, implementing and controlling the efficient,

    cost-effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal

    - Rogers and Tibben-Lembke7/14/2015 10LSCM

  • Reverse Logistics Activities

    The advantage to using reworked parts is felt through cost saving

    1) Repair2) Refurbishing3) Remanufacturing

    Make the product reusable for its intended

    use or purpose

    Retrieving reusable parts from old or broken products

    4) Cannibalization

    Reusing parts of products for other/ different purpose

    5) Recycling

    3) Remanufacturing

    7/14/2015 11LSCM

  • End-of-lifephone

    disposal

    Phonedemand

    & use

    Primary materials

    productionComponentsmanufacture

    Final phone

    assembly

    Cell phone Take-back Entrepreneur

    ComponentReuse

    Phone refurbishment

    End-of-life phone

    collection

    Inspection &

    sortingComponent

    market

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    Metalsrecycling

    collection

    Metalsmarket

    sorting

    Source: Greener SolutionsLSCM

  • Remanufacturing Processes - Alternators

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    Shin-Etsu Denso Co. Ltd

  • RFID-based Reverse Logistics System

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  • Towards Greener Supply Chain Models

    TransportCarrier

    Selection

    TransportCarrier

    Selection

    AGreenerSupplyChain

    AGreenerSupplyChain

    NetworkDistributionOptimization

    TransportMode

    Optimization

    TransportMode

    Optimization

    EquipmentUtilization

    Improvement

    EquipmentUtilization

    Improvement

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  • Discussion of Some Polycopy Papers

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  • Approach to Sustainable Production & Consumption

    GovernmentFirmsGreen Productivity Green PurchasingUniversities

    WEEE

    CII/ FICCIConsumersGreen Products

    International

    Local/Domestic

    Green Supply Chain

    LCA Experts LCA Studies LCA Roadmap LCA Database EcoDesign/ DfE Green Camps Green Operations Industries

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    E & E Textile Auto etc.

    WEEERoHSREACHIPPELVEcoMark-Labeletc.

    SpecializedInstitutes CSE, TERI, etc.

    Green Operations Green Usage Green Waste Mgmt

    Industries

    LSCM