#SMX #14A2 @danleibson @localseoguide

What Local SEO Ranking Factors Really Matter?

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Reverse Engineering Google’s Local Search Algorithm

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§ Makingtheworldabetterplacethroughconstructingeleganthierarchiesformaximumcodereuse&extensibility.

§ WealsodoSEOforlargewebsites,nationaltolocalbrandsandagencies.

About The Company

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§ AndrewShotlandisapainmedication-dependent,misanthropicSEOwho’sseenonetoomanysitemigrationsgonebad…

§ DanLeibsonisahotshotSEOwithamysteriouspastandachiponhisshoulder.

About Us

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The Quest for the Perfect Local SEO Ranking Factors

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A Method To the Madness

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Reverse Engineering Google’s Local Search Algorithm

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A Method To the Madness

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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/

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Great Partners

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Reverse Engineering Google’s Local Search Algorithm

ORDINAL RANKING FACTORS

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CATEGORICAL RANKING FACTORS

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Reverse Engineering Google’s Local Search Algorithm

Huh?

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Citations

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Reverse Engineering Google’s Local Search Algorithm

Citations

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Links

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Reverse Engineering Google’s Local Search Algorithm

Links

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Reverse Engineering Google’s Local Search Algorithm

ORGANIC ALGO > LOCAL ALGO

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Reverse Engineering Google’s Local Search Algorithm

Websites Matter A Lot

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Location Location Location

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Reverse Engineering Google’s Local Search Algorithm

Location Location Location

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What about GMB?

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What about GMB?

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§ “AstheInternetandourunderstandingoftheInternethavegrownincomplexity,theToolbarPageRankscorehasbecomelessusefultousersasasingleisolatedmetric.RetiringthePageRankdisplayfromToolbarhelpsavoidconfusingusersandwebmastersaboutthesignificanceofthemetric.”

Toolbar PageRank

http://www.thesempost.com/google-removing-pagerank-from-toolbar/

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Reverse Engineering Google’s Local Search Algorithm

What may not work?

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Meta Keywords Tag?

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Meta Keywords Tag?

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Near who?

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Links, not just Location

-0.08 -0.12-0.12-0.040.00

Near Me Ordinal LINKGMB OFF-SITE LOCALWEBSITE

Google Reviews

Backlinks With City In Anchor Text

% Backlinks With City In Anchor Text

Profile Views

Backlinks With City State In Anchor Text

% Backlinks With City State In Anchor Text

Total Reviews

Followers Modified

Google Rating

Photos

Average Rating

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Not so Near Me

0.50 1.00 1.250.750.00 0.25

Near Me Categorical LINKGMB OFF-SITE LOCALWEBSITE

Organic Rank Binary

City in Title

City & State in Title

Physical Address In City of Search

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So many choices, so little time!

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Prioritize Investment

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Action Shotland to the Rescue

>>>

>>>

LocalSEOGuide.com

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Interested in More? Check these out!

Local Search Ranking Factors Survey

Organic Search Ranking Factors Moz

Search Metrics Backlinko

The Art of SEO 4th Edition

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Coming Soon

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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/

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