RETSO Remarketing - The Easy Way to Double Your Lead Conversion
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Transcript of RETSO Remarketing - The Easy Way to Double Your Lead Conversion
RemarketingThe Simple Way to
Double Your Lead Conversion
#RETSO @dakno
Thursday, April 12, 12
Visit / Impression
Engagement
People Who Interact
Inquires / “Leads”
SaleClients / Relationships
Thursday, April 12, 12
Thursday, April 12, 12
Visit / Impression
Engagement
People Who Interact
Inquires / “Leads”
SaleClients / Relationships
Thursday, April 12, 12
Most web traffic is one and done!
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Thursday, April 12, 12
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“I’ll follow up with an email”“Let’s chat on Tuesday”
“Let’s touch base in a few days”
“Want to do lunch Friday?”
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Conversion Rate?
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Most web traffic is one and done!
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Not Leads. Actual Visits.
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3000 Monthly Visits50% One Time Visits
1500 Visitors are“One and Done”
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1500 Wasted Opportunities
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But they didn’t interact?
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How do I contact someone if I don’t have their email?
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You can build a marketing list of anyone who comes to your site.
Even if they never interact or fill out a form.
•Sellers•Buyers•Relocating•Foreclosure
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You have a wealth of information about your visitors.
You just don't realize it.
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Retargeting
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Tracking Code
WebsiteBlogIDXFan Page
Triggered by a visit to your...
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Your Message Here
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Advantages
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Staying TopOfMind
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“I see your ads everywhere!”
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Why It Works...The Reticular Activator
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Timing is EverythingThe Ultimate Drip Campaign
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Less Obtrusive& Eliminates the “Tire Kickers”
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Visit / Impression
Engagement
People Who Interact
Inquires / “Leads”
SaleClients / Relationships
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The “How To”
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adwords.google.com
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Multiple Lists / DatabasesSellers, Buyers, Foreclosure, Communities
Choose FrequencyImpressions per day/week
Target Specific SitesPrestigious, Real Estate Related, etc.
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@dakno
dakno.com/retso
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