The Data Doesn’t Lie…Listen to Your Consumers!

@LoCoHeather

NAR Research

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What does that mean for your website?

So, how do you adjust your dialogue to match

this?

What does your marketing say about you?

What do the most important communications all have in

common?

How much time and money do you spend

chasing the other 29%?

Is it what was said in the first conversation, or had

they already decided before they reached out?

How should that shape your dialogue with

sellers?

Takeaways:

• Listen to your consumer, however possible. Data

patterns can help you tailor your dialogue.

• Buyers want honesty, integrity, knowledge of the

process.

• Sellers want an agent with marketing skills,

neighborhood knowledge, and a strong reputation,

one that can sell their home on time.

• YOU want your communications with consumers to

showcase how you have those skills. Give them

what they want!

Find and follow:@NAR_Research

Facebook.com/NARResearchGroup

Realtor.org/research-and-statistics

@LoCoHeather

Slideshare.net/theheatherelias

@REALTORS

Download the report at RETSO.com/NAR