WORK BASED ON

Generating Revenue Of 70K In

BABY CARE BABY TOYS BABY TODDLERS

OBJECTIVES

Competitive & successful

STP for Retocen.com

To know the preference of customers in baby care and

toy products

To promote our products through Junglee.com

INDUSTRY PROFILE

INTRODUCTION Online retailing is a form of e-

commerce where by consumers directly buy goods or services from a seller over the Internet without an intermediary service.

Online retailing is one of the emerging trend in global economy.

Online retailing segment, although smallest segment of retail industry, is growing at exceptionally fast.

Format of easy-to-order, easy-to-deliver is main concept of online retailing.

Virtual store evokes the physical analogy of buying products or services at a shopping centre.

Two process followed in online retailing. - B2B - B2C

WHAT IS E-TAILING? E-tailing, or virtual storefronts on Web sites.

Online business-to-business transactions.

The gathering and use of demographic, product, and other information through Web contacts.

E-mail, instant messaging, and other Web-enabled communication tools and their use as media for reaching prospective and existing customers.

OVERVIEW In 1990 Tim Berners-Lee created the first

World Wide Web server and browser.

In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut.

Same year, Netscape introduced encryption of data transferred online, which has become essential for secure online shopping.

Online Retailing was started in the latter half of 20th century in USA and Europe.

In 1994 the German company Intershop introduced its first online shopping system.

1995 Amazon launched its online shopping site, and in 1996 eBay appeared. (US based).

E-TAILING BUSINESS MODELS

Bricks-and-clicks Companies with physical stores as primary retail

channel, but also online offerings

e.g. Wal-Mart, J.C. Penney.

Manufacturer-directSingle or multi-channel manufacturers

who sell directly online to consumers without intervention of retailers

e.g. Dell.

Catalog merchantEstablished companies that have national

offline catalog operation as largest retail channel, but also have online capabilities

e.g. Lands’ End, Victoria’s Secret.

Virtual merchant Single channel Web firms that generate

almost all revenues from online sales

e.g. Amazon.

COMPANY PROFILE

Founder : Antony Joseph Kitherian Xavier

Started : 2000 (12 year excellence)

Address : # A/4,2nd Floor, Above Nokia Care Center, Koramangala, Bangalore-95.

Website: www.Retocen.com

Email : customercare@retocen.com

THREE PILLARS OF RETOCEN.COM

Retocen.com

ONLINE

OFF LINE

PRIVATE LABLE

OVERVIEW Retocen.com is online based retailing

company in Bangalore.

Company specially made for Babies & Mom products.

The main products of Retocen.com is i) Baby Care, ii) Toys, iii) Toddlers.

Presently Retocen is small scale company. And now, planned to step up with Brand & Standard place in online retail market.

VISION & MISSION

To place Retocen.com in Global 20

To provide customer satisfaction by giving the right product, at right place, at right time.

It sustain cutting edge of technology by constant benchmarking against market.

To provide world-class products and services from across the globe to our customers.

To provide world-class services to our highly sophisticated customers.

 To Provide world-class shopping experience to our techno-parents at home while they can spend quality-time with  their family.

VISION MISSION

PRODUCT CATEGORIES

Baby care

1.Diapers2.Wipes

3.Bath time4.Body & skin

care 5. Bed set

6. Feeding bottles7. Pacifiers

8. Thermometer9. Tooth brush &

paste10. Nursery Bags

etc..,

Baby toys

1. Electronically toys2. Non-electronically toys

3. Bath time toys4. Play gym5. Soft toys

6. Remote control toys

Strollers

1. Strollers & prams

PRODUCT IMAGES

THE BRANDS WE HAVE

Fisher - Price Chicco

Mee-Mee Philips Avent

Pigeon Nuby

Pampers Bella

Maclaren Graco

Crayola Leap frog

Barbie Hot Wheels

Silverlit Newray

WHAT WE DID?

PLAN

Sales promotion through Hospital

Stall Exhibition in

Mall

SALES PROMOTION ( HOSPITAL ) Primary process of plan is our team

concentrate on Baby care product.

Distribution of Hand bills, pamphlets, etc.,

Secondary, To make aware of product and retocen.com company.

Our target is maternity ward patients.

ACHIEVEMENT

We got the 11 hospital approval for distributing our company pamphlets.

We got the 3 franchise for offline.

S no Hospital name Address Phone no1 Chirag Hospital

17th Main Rd, Phase 2, J P NagarBangalore

080 26597027

2 The lady hospitals 46th Cross Rd, J P Nagar, Bangalore

080 4265 9999

3 Dr. Kamini Rao Hospital

909, 47th Cross, Jayanagar 5th Block, Phase II, J P NagarBangalore

080 26534444

4 Alfa Clinic N-18, 24th Main Road, Near-R V Dental College, J P Nagar 2nd PhaseBangalore

080 41214424

5 S M S Nursing Home

Madiwala , hosur main road, Bangalore

080 25534321

6 Devi Nursing Home Madiwala, 100, 4th cross, near canara bank, Bangalore

080 26534444

7 Vijayanagar  Hospital

46, 17th Cross, Vijaya Nagar, Vijaya NagarBangalore

080 23142442

8 Acura Speciality Hospital

435, Accura Hospital, 18th Main, Near-Indoor Stadium, Koramangala 6th BlockBangalore

080 25506868

9 Prasath Hospital Bommanahalli, near signal

------

10 S.K.VENKATASWARA HOSPITAL

Madiwala -------

11 The Cradle     1533, 9th Main, 3rd Block, JayanagarBangalore. 

080 - 40202222

SURVEY

Questionnaire

Target Customers- Age Wise:-

This Table reveals about age group of customers at Retocen.com, Bangalore

DATA ANALYSIS

Age Group of Respondents

Age Group No. of Respondents % of Respondents

18-25 134 33.5

26-35 152 38

36-45 56 14

46-55 27 6.75

56+ 31 7.75

34%

38%

14%

7%8%

Age Group of Respondents

18-2526-3536-4546-5556+

MONTHLY INCOME OF RESPONDENTS

Monthly Income of Respondents

Monthly Income No. of Respondents % of Respondents

< 5k 68 17%

5k-10k 78 19.5%

10k-20k 149 37.25%

> 20k 105 26.25%

SUPPLIER Relationship managero To search and meet the different suppliers for our brand products

o I have contacted more than 14 suppliers from different cities but some have responded well and some not.

o Three suppliers are ready to supply the products by companies terms and conditions.

. Among the three one supplier is ready to supply all the brand products of retocen.com

I have negotiated for the margins in between 25% to 35% on MRP of the products, it varies according to products.

THESE ARE THE SUPPLIERS WE HAVE CONTACTED TILL NOW

Ravi Lodha Marktech, Bangalore

08065602445

Prasanna kumar Madhu distributer, Bang

9341249331

B.K.Thakur Dastur , delhi 9312435975

Anupkumar Radiohams ltd, Bang

9845205918

Amit kumar Newboys india, mumbai

9886609360

Amit agarwal Wudpla corp hydrabath

9848028577

M. Ramnadh Mamtha baby, Bangalore

9343831923

Anil Baidh Fair deal, Bangalore 080- 32964035

Raheel humza ,,,,,,,, 9820143355

Sheriff Pebbles dove 9342557072

Satinder kaur Delhi 9811180558

Mehul Mumbai 022- 28879235

Sasank gupta Orange, jaipur 08829984007

THESE THREE SUPPLIERS ARE READY TO SUPPLY THE PRODUCTS

Madhu distributor, Bangalore Dastur, Delhi Orange, jaipur

FOR FRANCHISE WE HAVE CONTACTED SOME PEOPLE

Manish Agarwal, Dhanbad Ranjeet singh, Ranchi Dheeraj singh, Bokaro

SUGGESTIONSAs far the research study,

The company should focus and maintain much on “promotion” to make it even more competitive then the today’s status.

In order gain even more good will, the company should take care of reaching the product on time to the customers.

Based on the customers preference the online retail company should make constant effort to keep touch with it’s customers by monitoring their changing needs.

The company should be more focus on discount offers to attract the customers.

CONCLUSIONo Customer preference is the most important aspect in

online retail company. If the customer preference decreases it reflects a great loss to online retail company.

o In order to gain good reputation as well as profit, customer expectations should be studied and their needs may be fulfilled immediately.

o Retocen.com should consider the suggestions make by the researcher and try to implement those suggestions in order to establish its reputation in the online retail industry.

THANK YOU…