Rethinking Telco
description
Transcript of Rethinking Telco
Rethinking Telco
Shirish AndhareVP Marketing, Sylantro
About Sylantro
Multiplay Application Feature Server
Platform
Service Providers
Web Services+
Developer Program
Developers
New User Experiences That
Drive Adoption
Users
Online Developer Ecosystemfor Sylantro Applications
First end to end development ecosystem including partner toolkits
Ready access to Sylantro customer base
http://developer.sylantro.com
New Communication Experiences
Communications As A Service
Driving Desktop Productivity
Call Hang Up
Hold Toggle
Unannounced Transfer
Consultative Transfer
Add to Conference
Schumpeter: Creative Destruction
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Telco Mindset
vs.
Rethink Mindset
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Challenges
The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University
Principles and Values Clash It’s against my principles and values!
Skill Gaps I don’t know how
Motivation What’s in it for me?
Cultural Differences I don’t understand
Communication I didn’t know!
I Don’t Understand You!
You Don’t Understand Me!
Telecom
IN
AIN
SCP
IVR
SAP
S-CSCF
Parlay
CSTA
3GPP
OMA
SIP
RTP
RTSP
CTI
POTS TDM
ISDN
CDMA
TDM
Centrex
Circuit Switching
CCS
Inband
Central Office
DTMFDID
ACD
PRI
BRI
PSTN
PTT
PCM
SS7
SMDI
E1 Trunk
T1 Line
Loop Start
Ground Start
Simplex
Repeater
MSC
Transfer
IMSECMA
CCITT
HSS
LERG
P-CSCF
GSM
Long distance
U-LawPBX
Diameter
What Is Web 2.0 And Why Is It Interesting?
Web as platform
Harnessing the collective
Data is king
End of the software release
Lightweight programming models
Device independence
Rich user experiences
What Does This Mean For Telco?Web as platform
Harnessing the collective
Data is king
End of the software release
Lightweight programming model
Device independence
Rich user experiences
Telecom network as platform
Harnessing developer momentum on the Web
Data and Call Control is king
Software And Communications As A Service
Voice as an enabler through Web Services
Device independence
Rich user experiences
What’s In It For Me?
Pure Voice Revenues
Trillion
Do Nothing
$
Time
What’s In It For Me?
Revenues From Bundling Services(Closed Business Model)
Trillion
Traditional Services Bundling
$
What’s In It For Me?
Revenues From Multiplay Services(Open Business Models)
Trillion
New Multiplay Service Models
$
Time
I Don’t Know How
Telco+ Reliability+ Scale+ Channels+ Support+ Brand+ Infrastructure
Rethink+ Innovation+ APIs+ Application
s+ Cheap
scale+ Hosting+ Long Tail
Together+ Innovation+ Scale+ Reliability+ Support+ Channels+ Developers+ APIs
“Co-X”+ Brand+ Host+ Sell+ Develop+ Distribut
e+ Market+ Educate+ Recruit
Its Against My Principles And Values
• New architectures• Granular service levels• New QoS models• New development models• New deployment models• New billing models
99.999% Reliability
24x7 Innovation
Are We Getting There?
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+
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Sylantro Global SummitOctober 13th-15th @ The Mirage in Las Vegas
• App Wall exhibit of more than 50 applications and applets
• Synapps Innovation Pavilion with partners
• Lightening rounds for “Best of Show”
• http://www.sylantroglobalsummit.com
• 50% off the conference fees using code COMDEV08
• Only 10 seats. First come first serve basis
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