Retailing in the US – Market Summary & Forecasts - SP.pdf · Retailing in Germany – Market...

www.Conlumino-winesandspirits.com

Retailing in Germany – Market Summary & Forecasts Comprehensive overview of the market, consumer, and competitive context, with retail sales value and

forecasts to 2019

Report Code: RT0215MR

Published: August 2015

Report Price: US$4,950 (Single Copy)

©Conlumino 2014 | This product is licensed and is not to be photocopied or reproduced.

2

Retailing in Germany – Market Summary & Forecasts


Summary

Improving macroeconomic conditions, rising consumer confidence, increasing disposable incomes and

declining rate of unemployment are among the major factors driving the growth of retail sector in

Germany. The retail sector grew by xx% in 2014 and is estimated to grow at a CAGR of xx% over the

next five years. Consumers are increasingly looking for value and convenience. The increasing number of

single households and an aging population are forcing retailers to adapt to these new demands from

consumers. Conscious consumerism is on the rise, fueling the demand for organic and local food

products. However, negative population growth and impending deflation might affect the long term

prospects for retail.

Key Findings

Rising internet penetration (86%) and increasing accessibility through mobile devices will open doors

to mobile shopping

Decline in oil prices and allied raw materials triggered a price war among manufacturers in 2014 and

this, coupled with increasing disposable income helped in boosting retail sales.

Retailers continue to strategize on multi-channel convergences to make the shopping experience

more convenient and easy

Food and grocery captures the largest share of retail spending, followed by home and garden

products.

Organic food and grocery retailing is an expanding niche

Increasing inbound tourists are offering growth opportunities in luxury retail.

Reasons to Buy

Data coverage of 26 products across 12 product sectors in the Germany retail market – accurate,

reliable data for companies already operating in and those wishing to enter the Germany market

Performance of individual product categories, across key channels from 2009, with forecasts until

2019 – pinpoint the fastest growing categories in a market witnessing robust growth

Vital economic and population trends, key consumer and technology trends influencing the retail

market –explore novel opportunities that allow you to align your product offerings and strategies to

meet demand

Critical insights into German shoppers - what stores do German shoppers prefer? Have the right

insights to beat off the competition by effectively promoting to lucrative market segments


3



Analysis of key international and domestic players operating in the German retail market – including

store counts and revenues that give you a competitive edge - identify opportunities to improve market

share


4



1. Retail Topline

1.1 Total Retail

The retail market is highly concentrated, with nearly 40% of all retail turnover concentrated in just five

companies: Edeka, Rewe Group, Aldi, Metro, and Schwarz group. Heavy regulation across all aspects of

retail still presents a major obstacle to international entrants to the market, though that has not stopped

Germany from becoming the most attractive destination in the world for retailers on a path to expansion.

As the department store sector struggles to modernise, specialists and mono-brand stores are revitalising

Germany’s high streets, adding to the vibrancy and diversity of the country’s retail scene.

Germans are increasingly discovering online and convenience retail, and these areas are set to be the

most hotly contested new battlegrounds in the years to come as retailers begin to realize the enormous

potential for growth. The Dutch retail giant Ahold has already sparked significant change; its range of

convenience stores has prompted a reaction from Rewe Group, which is now set to ramp up the

expansion of its own convenience offer. The home shopping favorite Otto is rapidly recalibrating its offer

to target e-commerce, as global giants such as Amazon and Zalando tighten their grip on German

consumers. Meanwhile, IKEA, C&A, KiK, and others are all busily redressing their previous failures to

capitalize on the growing trend towards multichannel retailing, and in the process are extending their offer

to new and receptive audiences.

2013 marked the revival of the German economy, as well as a growth in consumer confidence. The

economy witnessed steady growth through 2014, buoyed by favorable economic conditions. Germany

registered the highest retail sales of the top five European economies: the UK, France, Germany, Russia,

and Italy, comprising 23% of the combined total sales of all five countries.

1.1.1 Retail sales value and growth

Retail sales accounted for xx% of the overall customer spend in 2014. Food and grocery accounts for the

largest share of retail spending, followed by home and garden products. Online shopping is rapidly

increasing with an increasing number of customers switching to online purchases. However, users still

continue to research the products available across various channels and make an informed decision

before purchasing products. As a result, retailers are positioning their products accordingly to attract

prospective buyers.


5



Figure 1: Retail Sales Value and Growth (EUR Billion, %) 2006–2014

x%x%

-x%

x% x% x%x% x%

-x%

-x%

-x%

-x%

x%

x%

x%

x%

x%

x%

x%

xx

xx

xx

xx

xx

xx

xx

xx

xx

xx

xx

2006 2007 2008 2009 2010 2011 2012 2013 2014

Yo

Y S

ale

s G

row

th i

n (%

)

Reta

il S

ale

s (

EU

R b

illi

on

)

Retail Sales (EUR billion) YoY Sales Growth (%)

Source: : World Bank Development Indicators and Conlumino 2015 / © Conlumino


6



Figure 2: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014

xx%

xx%

2014

xx%

xx%

2006

Retail Sales as .Percentage of total Consumer Spending (%)

Others (%)

Source: Conlumino 2015 © Conlumino

Figure 3: Total Retail Sales and Growth Rate(EUR Billion, %), 2014 & 2019

xx

xx

xx

xx

xx

xx

xx

2014 2019

Reta

il S

ale

s (

EU

R b

illi

on

)

Retail Sales (EUR billion)



7



2. Retail – Product Sectors

2.1 Product Sector Analysis

2.1.1 Electrical and Electronics

Sales of electrical and electronics appliances accounted for xx% of total retail sales in 2014. Electricals

and electronic equipment sales totaled EURxx billion in 2014 and are expected to reach EURxx billion by

2019, growing at a CAGR of xx% during the forecast period. Stable economic conditions and increasing

consumer confidence helped the growth of sales in electrical and electronics market in the country.

Increasing adoption of smartphones and other mobile devices is expected to drive growth in this product

category. Additionally, the winter Olympic Games that were hosted by the country propelled the sales of

consumer electronics.

Per capita spending on electrical and electronics was EURxx in 2014 and is expected to increase to

EURxx by 2019, growing at a CAGR of xx% during 2014-2019. The online channel is witnessing robust

adoption among customers and they are increasingly purchasing electronic goods online. The channel is

expected to grow at a CAGR of xx% during 2014-2019, with sales from the channel expected to total

EURxx billion by 2019.

Figure 4: Share of Electrical and Electronics in overall Retail 2014 and 2019

xx%

2014

xx%

2019

Electrical and Electronics



8



Figure 5: Retail Sales Value and Growth (EUR Billion, %) of Electrical and Electronics 2014-2019

x%x%

x%x%

x%

x%

x%

x%

x%

x%

x%

x%

xx

xx

xx

xx

xx

xx

xx

2014 2015 2016 2017 2018 2019

Yo

Y S

ale

s G

row

th i

n (%

)

Ele

ctr

ical

an

d E

lectr

on

ics S

ale

s i

n (E

UR

b

illi

on

)

Electrical and Electronics Sales in (EUR billion) YoY Sales Growth (%)



9



Summary Methodology

Overview

All data in this series of retail reports from Conlumino is rigorously sourced using a comprehensive,

standardized methodology. This methodology ensures that all data is thoroughly researched and cross–

checked against a number of sources and validation processes. At the core of this methodology is a

triangulated market sizing approach, which ensures that results from different sources and approaches,

including Conlumino’s own industry surveys, are compared and a final consensus number between these

inputs is derived. In addition, standardized processes and quality controls across the entire data

collection, analysis and publication process ensure compliance and cross–checking of the data occurs at

each stage of the methodology.

The triangulated market sizing method

The triangulation method ensures that the results from three distinct phases of the research are brought

together and cross–compared before finalized market numbers are derived:

1. Existing internal resources: as retail data is compiled using a rolling annual program of industry research, the first stage of producing the data is to review the existing internal information, both from the last major data release, as well as that which has been collected on an ongoing basis throughout the year. This includes inputs about market as well as individual retailer performance. These sources are then reviewed and incorporated into data collection processes and databases before the second intensive phase of desk research.

2. Extensive desk research: this phase of the methodology incorporates the main phase of secondary research. This research is initially conducted across a wealth of information sources, as listed below. In addition, the results of any relevant surveys from other Conlumino projects are also fed into data collection sheets. Online industry surveys can include industry opinion surveys of retailers’ — and their suppliers’ — sentiment and consumer surveys of purchasing and retail behavior. Secondary sources include, but are not limited to, the following:

a. Industry surveys b. Industry and trade association research c. Trade portals d. Company filings and analyst presentations e. Broker and investment analyst reports f. International organizations g. Government statistics h. Retail media i. National Press, including both business and consumer titles

3. Market modeling: the next stage in the process is to feed the results of the above into market

models, which also include drive–based forecasting tools — which analyze drivers such as disposable

income, product uptake, macro–economic drivers and market momentum — in order to fill in any gaps in

the data and update forecast numbers. At this stage, the market models also look to update channel


10



distribution data sets. For example, information found at the research and trend monitoring stage on

online retail sales would directly affect the channel distribution models.

4. Data finalization: the final stage of the process is the true triangulation of all the previous inputs.

At this stage data is created using the inputs to hand in a bottom–up fashion, starting with the inputs from

each of the previous three stages of the process for each data point to be published. This is done for all

the product, channel and country combinations covered in the data. At this stage, therefore, the project

analysts are constantly evaluating and deciding upon the relative merits of each of the inputs from the

research processes. Once a triangulated set of data has been finalized, these outputs are then thoroughly

cross–checked using a series of top–down checks which review the data against a series of reference

benchmarking, including known overall retail sizes, growth trends and per–capita spending rates.

Figure 6: The Triangulated Market Sizing Methodology

Source: Conlumino 2015 / © Conlumino


11



Industry surveys in the creation of retail market data

Stage 2 of the above process includes using the outputs of Conlumino’s surveys of consumers’ packaged

goods consumption and industry opinion. Every year Conlumino completes a large scale survey, with

over 120,000 responses, covering CPG purchasing and consumption habits in 10 core retail markets

around the globe. This major study, cross-referenced against the primary telephone research of product

market sizes by country, provides outputs against which relevant retail market data, focusing on the

grocery channel and core products in this channel are assessed. It should be noted that overall, this feeds

research into 3 of the 25 product categories covered. In addition, any other suitable surveys conducted by

Conlumino which also provide information on retail markets are mined for information to be put into the

data finalization process.

Quality control and standardized processes

Crucial to the function of the above method is the adoption of strict definitions for all products and

channels, and adherence to a standardized process at each and every stage in the methodology. By

following this approach all data is made cross-comparable across countries to ensure that analysis adds

to the understanding of market dynamics and trends.

The key elements of this approach are:

Strict channel definitions: the definition of each channel is the same in every country;

Strict product definitions: the definition of each product is the same in every country;

Standardized processes:

o Data capture – all data received as part of the research is captured in standardized files and in a

standard format. Any workings that analysts carry out on inputs, for example to correct for

misalignment in category coverage, are also covered in these sheets

o Data creation – all modeling and forecasting approaches are standardized in order to ensure

consistency

o Finalization and verification – systematic methods and approaches are used to finalize data

points

Country by country research structure: all research is conducted country by country in order to

ensure that market data reflect local market trends and contexts

Data checks during “bottom-up” creation: during the data creation and finalization stage analysts

refer back to initial sources and inputs in order to ensure accuracy in the data

Top down data audits and cross-checks: a large series of cross-checks across all the different

dimensions of the final data sets are run in order to identify any outliers or trends that do not fit with

Conlumino’s market understanding, as well as to conduct specific analyses against set proofing

criteria, such as abnormal growth rate changes, verifying data at both the overall and detailed level

against research inputs and checking per capita spends against other analysis of consumers’

spending in a country

Hierarchical review processes: finally, all of the above processes are subject to a hierarchical

review process which ensures that not only the core analysts within a team look at the data, but that

at each stage data is passed through several management layers in order that queries and data

review and sign-off are completed before any final data can be published


12



Table of Contents

1. Introduction .................................................................................................9

1.1 What is this Report About? .................................................................................. 9

2. Executive Summary & Outlook ................................................................ 10

3. Market Context .......................................................................................... 11

3.1 Strong European economy offers growth opportunities for retailers ................... 11

3.1.1 Steady global economic growth set to drive the export oriented German economy......... 11

3.1.2 Declining household savings rate set to fuel consumption ............................................... 13

3.1.3 Services sector remains the dominant sector for employment ......................................... 14

3.1.4 Falling unemployment rates increase consumer confidence ............................................ 15

3.1.5 Deflation might create concern for the German economy ................................................ 16

3.1.6 Increasing household consumption opens growth avenues for retailers .......................... 17

3.2 A negative population growth rate will affect long term prospects for retail ........ 19

4. German Shoppers ..................................................................................... 23

4.1 Growing aging population and single households in Germany open new opportunities for

retailers ...................................................................................................................... 23

4.2 Online Shopping clubs generate mass awareness among German consumers 24

4.3 Consumers prefer online shopping to visiting stores during holiday seasons..... 25

4.4 Rise in smartphone users to boost m-commerce in Germany ........................... 26

4.5 German consumers research multiple channels before making a purchase ...... 27

4.6 Organic food and grocery retailing is an expanding niche ................................. 28

4.7 Increasing inbound tourists are offering growth opportunities in luxury retail ..... 29

5. Doing Business in Germany..................................................................... 31

5.1 Summary ........................................................................................................... 31

5.1.1 Bureaucracy ...................................................................................................................... 31

5.1.2 Business culture ................................................................................................................ 31

5.1.3 Infrastructure and logistics ................................................................................................ 31

5.2 EU consumer rights directive came into force in 2014 ....................................... 32

5.3 German parliament (Bundestag) introduces minimum wages law ..................... 32

5.4 The protective nature of labor and retail laws can be an impediment for retailers' growth

33

5.5 Multiple location options available for retailers to spread their network profitably in the

country ....................................................................................................................... 34

6. Internet and Technology ........................................................................... 35


13



6.1 Broadband, Mobile Phone, and Internet Users .................................................. 35

6.1.1 Social network penetration in Germany ............................................................................ 37

6.2 Technology Trends............................................................................................ 38

6.2.1 The Trend of QR Codes catches on as a popular marketing tool by retailers .................. 38

6.2.2 Use of Tablet PC at the point of sale to enhance customer experience ........................... 40

6.2.3 Amazon to deliver products directly to customers’ car ...................................................... 41

7. Retail Topline ............................................................................................. 42

7.1 Total Retail ........................................................................................................ 43

7.1.1 Online Sales &Growth ....................................................................................................... 45

7.2 Summary of product sectors .............................................................................. 46

7.2.1 Share of key product sectors............................................................................................. 46

7.2.2 Key product sectors ........................................................................................................... 46

7.3 Summary of channels ........................................................................................ 48

7.3.1 Spend per channel ............................................................................................................ 48

7.3.2 Online penetration of key product sectors ......................................................................... 49

8. Retail – Product Sectors ........................................................................... 51

8.1 Product Sector Analysis .................................................................................... 51

8.1.1 Clothing ............................................................................................................................. 51

8.1.2 Footwear ............................................................................................................................ 57

8.1.3 Books, News and Stationery ............................................................................................. 63

8.1.4 Electrical and Electronics .................................................................................................. 67

8.1.5 Food and Grocery ............................................................................................................. 70

8.1.6 Health and Beauty ............................................................................................................. 74

8.1.7 Furniture and Floor Coverings........................................................................................... 78

8.1.8 Home and Garden Products.............................................................................................. 81

8.1.9 Music, Video and Entertainment Software ........................................................................ 84

8.1.10 Sports and Leisure Equipment .......................................................................................... 88

8.1.11 Jewelry, Watches, and Accessories .................................................................................. 92

8.1.12 Luggage and Leather Goods............................................................................................. 96

9. Retailers ..................................................................................................... 99

9.1 Clothing ........................................................................................................... 101

9.2 Footwear ......................................................................................................... 103

9.3 Books, News and Stationery ........................................................................... 104

9.4 Electrical and Electronics ................................................................................ 105

9.5 Food and Grocery ........................................................................................... 107


14



9.6 Health and Beauty ........................................................................................... 109

9.7 Furniture and Floor Coverings ......................................................................... 110

9.8 Home and Garden Products ............................................................................ 111

9.9 Music, Video and Entertainment Software ....................................................... 112

9.10 Sports and Leisure Equipment ........................................................................ 113

9.11 Jewelry, Watches and Accessories ................................................................. 114

9.12 Luggage and Leather Goods ........................................................................... 115

10. Appendix .................................................................................................. 116

10.1 Definitions ....................................................................................................... 116

10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 – 2019 .. 116

10.2 Summary Methodology ................................................................................... 122

10.2.1 Overview .......................................................................................................................... 122

10.2.2 The triangulated market sizing method ........................................................................... 122

10.2.3 Industry surveys in the creation of retail market data ..................................................... 123

10.2.4 Quality control and standardized processes ................................................................... 124

10.3 About Conlumino ............................................................................................. 125

10.4 Disclaimer ....................................................................................................... 125


15



List of Figures

Figure 1: GDP Values (US$ billion, %), 2008–2014 ...................................................................................................... 11 Figure 2: Growth Rate of GDP (US$ Billion, %), 2008–2014 ......................................................................................... 12 Figure 3: Forecasts for GDP Value and Growth (EUR billion, %), 2014–2019 ............................................................... 12 Figure 4: Household Savings Rate as percentage of disposable income (%), 2004–2014 ............................................. 13 Figure 5: Share of Employment by Sector (%), 2004 and 2014E ................................................................................... 14 Figure 6: Unemployment Rate (%), 2005–2014 ............................................................................................................ 15 Figure 7: Inflation Growth Rates (%), 2004–2014 .......................................................................................................... 16 Figure 8: Household Consumption Expenditure of Germany (US$ Billion), 2004 and 2014 ........................................... 17 Figure 9: Household Consumption Expenditure of Major Countries (US$ Billion), 2014 ................................................ 17 Figure 10: Growth of Household Consumption Expenditure (%), 2004–2014 ................................................................ 18 Figure 11: Total Population and Growth Rate (Millions, %), 2004–2019 ........................................................................ 19 Figure 12: Population Split by Gender (%), 2014 and 2019 ........................................................................................... 20 Figure 13: Population Split by Age Group (%), 2014 and 2019 ...................................................................................... 20 Figure 14: Per Capita Spend on Retail (EUR), 2006 and 2014 ...................................................................................... 21 Figure 15: Per Capita Spend (EUR) on Retail by Age Group (%), 2006 and 2014 ......................................................... 21 Figure 16: Rural and Urban Populations (% of total population) 2004, 2014 and 2019E ................................................ 22 Figure 17: Aging consumers and single households are set to grow further .................................................................. 23 Figure 18: The unique concept of online shopping clubs make them popular among German consumers..................... 24 Figure 19: Online sales observed huge growth during holiday seasons ......................................................................... 25 Figure 20: Rise in Smartphone Users in Germany ........................................................................................................ 26 Figure 21: EmmasEnkel lets consumers use iPads in its Cafes to shop ........................................................................ 27 Figure 22: Number of international arrivals to Germany (millions), 2009–2019 .............................................................. 29 Figure 23: Major Cities with High Spend on Retail ......................................................................................................... 30 Figure 24: Retail laws on store opening hours in different states of the country ............................................................. 33 Figure 25: Retail hot spots across Germany favor international investment ................................................................... 34 Figure 26: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004–2014 .................................... 35 Figure 27: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2004–2014 ............................. 36 Figure 28: Total Number of Internet Users and Penetration (Millions,%), 2004–2014 .................................................... 36 Figure 29: Total Number of Social Network Users and Penetration (Millions,%), 2013–2017 ........................................ 37 Figure 30: Aliqua, Legos and Edeka using QR codes ................................................................................................... 39 Figure 31: Tablet PCs are placed next to merchandise in a Edeka store ....................................................................... 40 Figure 32: Deliveries being made directly to the car in Germany ................................................................................... 41 Figure 33: Retail Sales Value and Growth (EUR billion, %), 2006–2014 ....................................................................... 43 Figure 34: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014 ................................................................ 43 Figure 35: Total Retail Sales and Growth Rate(EUR billion, %), 2014 and 2019 ........................................................... 44 Figure 36: Online Sales and Growth Rate (EUR billion, %) 2014–2019 ......................................................................... 45 Figure 37: Share of Key Product Sectors (%), 2014 and 2019 ...................................................................................... 46 Figure 38: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014–2019 .......................................... 47 Figure 39: Value Growth of Key Product Sectors (EUR billion), 2014–2019 .................................................................. 47 Figure 40: Spend Per Channel, 2014 and 2019 ............................................................................................................ 48 Figure 41: Online Penetration of Key Product Sectors (%), 2014 .................................................................................. 49 Figure 42: Online Penetration of Key Product Sectors (%), 2019 .................................................................................. 50 Figure 43: Share of Clothing in overall Retail 2014 and 2019 ........................................................................................ 51 Figure 44: Retail Sales Value and Growth (EUR billion, %) of Clothing 2014–2019 ....................................................... 52 Figure 45: Spend-per-Head on Clothing 2014 and 2019 ............................................................................................... 52 Figure 46: Share of Clothing by Women’s Wear, Men’s Wear and Children’s Wear 2014 and 2019 .............................. 53 Figure 47: Childrenswear Sales Value and Growth (EUR billion, %) 2014–2019 ........................................................... 54 Figure 48: Menswear Sales Value and Growth (EUR billion, %) 2014–2019 ................................................................. 54 Figure 49: Womenswear Sales Value and Growth (EUR billion, %) 2014–2019 ............................................................ 55 Figure 50: Online Spend in Clothing 2014–2019 ........................................................................................................... 55 Figure 51: Online Share of Total Clothing Spend 2014 and 2019 .................................................................................. 56 Figure 52: Spending per Channel in Clothing (%) 2014 and 2019 ................................................................................. 56


16



Figure 53: Share of Footwear in Total Retail 2014 and 2019 ......................................................................................... 57 Figure 54: Retail Sales Value and Growth (EUR billion, %) of Footwear 2014–2019 ..................................................... 58 Figure 55: Spend-per-Head on Footwear 2014 and 2019 .............................................................................................. 58 Figure 56: Share of Footwear by Women’s Footwear, Men’s Footwear and Children’s Footwear 2014 and 2019 ......... 59 Figure 57: Women’s Footwear Sales Value and Growth (EUR billion, %) 2014–2019 ................................................... 60 Figure 58: Men’s Footwear Sales Value and Growth (EUR billion, %) 2014–2019 ........................................................ 60 Figure 59: Children’s Footwear Sales Value and Growth (EUR billion, %) 2014–2019 .................................................. 61 Figure 60: Online Spend in Footwear 2014–2019 ......................................................................................................... 61 Figure 61: Online Share of total Footwear Spend 2014 and 2019 ................................................................................. 62 Figure 62: Spending per Channel in Footwear (%) 2014 and 2019 ............................................................................... 62 Figure 63: Share of Books, News and Stationery in Total Retail2014 and 2019 ............................................................ 63 Figure 64: Retail Sales Value and Growth (EUR billion, %) of Books, News and Stationery 2014–2019 ....................... 64 Figure 65: Spend-per-Head on Books, News and Stationery 2014 and 2019 ................................................................ 64 Figure 66: Online Spend in Books, News and Stationery 2014–2019 ............................................................................ 65 Figure 67: Online Share of total Books, News and stationery Spend 2014 and 2019 .................................................... 66 Figure 68: Spending per Channel in Books, News and stationery (%) 2014 and 2019 .................................................. 66 Figure 69: Share of Electrical and Electronics in overall Retail 2014 and 2019 .............................................................. 67 Figure 70: Retail Sales Value and Growth (EUR billion, %) of Electrical and Electronics 2014–2019 ............................ 67 Figure 71: Spend-per-Head on Electrical and Electronics 2014 and 2019 ..................................................................... 68 Figure 72: Online Spend in Electrical and Electronics 2014–2019 ................................................................................. 68 Figure 73: Online Share of total Electrical and Electronics Spend 2014 and 2019 ......................................................... 69 Figure 74: Spending per Channel in Electrical and Electronics (%) 2014 and 2019 ....................................................... 69 Figure 75: Share of Food and Grocery in overall Retail 2014 and 2019......................................................................... 70 Figure 76: Retail Sales Value and Growth (EUR billion, %) of Food and Grocery 2014–2019 ....................................... 71 Figure 77: Spend-per-Head on Food and Grocery 2014 and 2019 ................................................................................ 71 Figure 78: Online Spend in Food and Grocery 2014–2019 ............................................................................................ 72 Figure 79: Online Share of total Food and Grocery Spend 2014 and 2019 .................................................................... 72 Figure 80: Spending per Channel in Food and Grocery (%) 2014 and 2019 .................................................................. 73 Figure 81: Share of Health and Beauty in overall Retail 2014 and 2019 ........................................................................ 74 Figure 82: Retail Sales Value and Growth (EUR billion, %) of Health and Beauty2014–2019 ........................................ 75 Figure 83: Spend-per-Head on Health and Beauty2014 and 2019 ................................................................................ 75 Figure 84: Online Spend in Health and Beauty2014–2019 ............................................................................................ 76 Figure 85: Online Share of total Health and Beauty Spend 2014 and 2019 ................................................................... 76 Figure 86: Spending per Channel in Health and Beauty (%) 2014 and 2019 ................................................................. 77 Figure 87: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019 ...................................................... 78 Figure 88: Retail Sales Value and Growth (EUR billion, %) of Furniture and Floor Coverings 2014–2019 ..................... 78 Figure 89: Spend-per-Head on Furniture and Floor Coverings 2014 and 2019 .............................................................. 79 Figure 90: Online Spend in Furniture and Floor Coverings 2014–2019 ......................................................................... 79 Figure 91: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019 ................................................. 80 Figure 92: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019 ............................................... 80 Figure 93: Share of Home and Garden Products in overall Retail 2014 and 2019 ......................................................... 81 Figure 94: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2014–2019 ........................ 81 Figure 95: Spend-per-Head on Home and Garden Products 2014 and 2019 ................................................................. 82 Figure 96: Online Spend in Home and Garden Products 2014–2019 ............................................................................ 82 Figure 97: Online Share of total Home and Garden Products Spend 2014 and 2019 .................................................... 83 Figure 98: Spending per Channel in Home and Garden Products (%) 2014 and 2019 .................................................. 83 Figure 99: Share of Music, Video and Entertainment Software in overall Retail 2014 and 2019 .................................... 84 Figure 100: Retail Sales Value and Growth (EUR billion, %) of Music, Video and Entertainment Software 2014–2019 . 85 Figure 101: Spend-per-Head on Music, Video and Entertainment Software 2014 and 2019 .......................................... 85 Figure 102: Online Spend in Music, Video and Entertainment Software 2014–2019 ..................................................... 86 Figure 103: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019 ............................. 86 Figure 104: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019 ............................. 87 Figure 105: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019 .................................................... 88 Figure 106: Retail Sales Value and Growth (EUR billion, %) of Sports and Leisure Equipment 2014–2019 .................. 89 Figure 107: Spend-per-Head on Sports and Leisure Equipment 2014 and 2019 ........................................................... 89 Figure 108: Online Spend in Sports and Leisure Equipment 2014–2019 ....................................................................... 90


17



Figure 109: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019 ............................................... 90 Figure 110: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019 ............................................. 91 Figure 111: Share of Jewelry, Watches and Accessories in overall Retail 2014 and 2019 ............................................. 92 Figure 112: Retail Sales Value and Growth (EUR billion, %) of Jewelry, Watches and Accessories 2014–2019 ........... 93 Figure 113: Spend-per-Head on Jewelry, Watches and Accessories 2014 and 2019 .................................................... 93 Figure 114: Online Spend in Jewelry, Watches and Accessories 2014–2019 ................................................................ 94 Figure 115: Online Share of total Jewelry, Watches and Accessories Spend 2014 and 2019 ........................................ 94 Figure 116: Spending per Channel in Jewelry, Watches and Accessories (%) 2014 and 2019 ...................................... 95 Figure 117: Share of Luggage and Leather Goods in overall Retail 2014 and 2019 ...................................................... 96 Figure 118: Retail Sales Value and Growth (EUR billion, %) of Luggage and Leather Goods 2014–2019 ..................... 96 Figure 119: Spend-per-Head on Luggage and Leather Goods 2014 and 2019 .............................................................. 97 Figure 120: Online Spend in Luggage and Leather Goods 2014–2019 ......................................................................... 97 Figure 121: Online Share of total Luggage and Leather Goods Spend 2014 and 2019 ................................................. 98 Figure 122: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019 ............................................... 98 Figure 123: The Triangulated Market Sizing Methodology ........................................................................................... 123


18



List of Tables

Table 1: Major Organic food retailers in Germany ......................................................................................................... 28 Table 2: Germany Clothing Retail Sales (EUR bn), by Product Sub-Category, 2009–2014 ........................................... 53 Table 3: Germany Clothing Retail Sales (EUR bn), by Product Sub-Category, 2014–2019 ........................................... 53 Table 4: Germany Footwear Retail Sales (EUR bn), by Product Sub-Category, 2009–2014 ......................................... 59 Table 5: Germany Footwear Retail Sales (EUR bn), by Product Sub-Category, 2014–2019 ......................................... 59 Table 6: Major Domestic Retailers in Germany ............................................................................................................. 99 Table 7: Major International Retailers in Germany....................................................................................................... 100 Table 8: Key Clothing Retailers in Germany ................................................................................................................ 101 Table 9: Key Footwear Retailers in Germany .............................................................................................................. 103 Table 10: Key Books, News and Stationery Retailers in Germany ............................................................................... 104 Table 11: Key Electrical and Electronics Retailers in Germany ................................................................................... 105 Table 12: Key Food and Grocery Retailers in Germany .............................................................................................. 107 Table 13: Key Health and Beauty Retailers in Germany .............................................................................................. 109 Table 14: Key Furniture and Floor Coverings Retailers in Germany ............................................................................ 110 Table 15: Key Home and Garden Products Retailers in Germany ............................................................................... 111 Table 16: Key Music, Video and Entertainment Retailers in Germany ......................................................................... 112 Table 17: Key Sports & Leisure equipment Retailers in Germany ............................................................................... 113 Table 18: Key Jewelry, watches and accessories Retailers in Germany ...................................................................... 114 Table 19: Key Luggage and Leather Goods Retailers in Germany .............................................................................. 115 Table 20: Germany Exchange Rate EUR–US$ (Annual Average), 2009–2014 ........................................................... 116 Table 21: Germany Exchange Rate EUR–US$ (Annual Average), 2015–2019 ........................................................... 116 Table 22: Conlumino Retail Channel Definitions ......................................................................................................... 117 Table 23: Conlumino Retail Category Definitions ........................................................................................................ 119


19



Related Reports

Clothing & Footwear Retailing in Germany - Market Summary & Forecasts

Books, News and Stationery Retailing in Germany - Market Summary & Forecasts

Electrical and Electronics Retailing in Germany - Market Summary & Forecasts

Health and Beauty Retailing in Germany - Market Summary & Forecasts

Furniture and Floor Coverings Retailing in Germany - Market Summary & Forecasts

Home and Garden Products Retailing in Germany - Market Summary & Forecasts

Sports and Leisure Equipment Retailing in Germany - Market Summary & Forecasts

Jewelry, Watches and Accessories Retailing in Germany - Market Summary & Forecasts

Luggage and Leather Goods Retailing in Germany- Market Summary & Forecasts


20



About Conlumino

Conlumino Global Retail offers a comprehensive 360° view of the retail landscape. A team of analysts,

with more than 200 years of combined experience, help you identify and understand the most current

retail trends.

Last year hundreds of retail businesses across the globe used our research to make critical business

decisions.

Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by

any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of

the publisher, Conlumino.

The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.

Please note that the findings, conclusions and recommendations that Conlumino delivers will be based on

information gathered in good faith from both primary and secondary sources, whose accuracy we are not

always in a position to guarantee. As such, Conlumino can accept no liability whatsoever for actions taken

based on any information that may subsequently prove to be incorrect.

Retailing in the US – Market Summary & Forecasts - SP.pdf · Retailing in Germany – Market...

Documents

Transcript of Retailing in the US – Market Summary & Forecasts - SP.pdf · Retailing in Germany – Market...