Retailing in India - Wikipedia, The Free Encyclopedia

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7/28/2015 Retailing in India Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/Retailing_in_India 1/22 A textile retail store in India A fish retail store in West Bengal, India A food staple retail shop in Pushkar, India Modern retailing in India Punjab Uttar Pradesh West Bengal Retailing in India From Wikipedia, the free encyclopedia Retailing in India is one of the pillars of its economy and accounts for about 22 percent of its GDP. [1][2] The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. [3][4] As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India's retail and logistics industry employs about 40 million Indians (3.3% of Indian population). [5] Until 2011, Indian central government denied foreign direct investment (FDI) in multibrand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. Even singlebrand retail was limited to 51% ownership and a bureaucratic process. In November 2011, India's central government announced retail reforms for both multibrand stores and singlebrand stores. These market reforms paved the way for retail innovation and competition with multibrand retailers such as Walmart, Carrefour and Tesco, as well single brand majors such as IKEA, Nike, and Apple. [6] The announcement sparked intense activism, both in opposition and in support of the reforms. In December 2011, under pressure from the opposition, Indian government placed the retail reforms on hold till it reaches a consensus. [7] In January 2012, India approved reforms for singlebrand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership, but imposed the requirement that the single brand retailer source 30 percent of its goods from India. Indian government continues the hold on retail reforms for multibrand stores. [8] In June 2012, IKEA announced it had applied for permission to invest $1.9 billion in India and set up 25 retail stores. [9] An analyst from Fitch Group stated that the 30 percent requirement was likely to significantly delay if not prevent

description

Reatail mgmt

Transcript of Retailing in India - Wikipedia, The Free Encyclopedia

  • 7/28/2015 RetailinginIndiaWikipedia,thefreeencyclopedia

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    AtextileretailstoreinIndia

    AfishretailstoreinWestBengal,India

    AfoodstapleretailshopinPushkar,India

    ModernretailinginIndia

    Punjab UttarPradesh WestBengal

    RetailinginIndiaFromWikipedia,thefreeencyclopedia

    RetailinginIndiaisoneofthepillarsofitseconomyandaccountsforabout22percentofitsGDP.[1][2]TheIndianretailmarketisestimatedtobeUS$500billionandoneofthetopfiveretailmarketsintheworldbyeconomicvalue.Indiaisoneofthefastestgrowingretailmarketsintheworld,with1.2billionpeople.[3][4]

    Asof2013,India'sretailingindustrywasessentiallyownermannedsmallshops.In2010,largerformatconveniencestoresandsupermarketsaccountedforabout4percentoftheindustry,andthesewerepresentonlyinlargeurbancenters.India'sretailandlogisticsindustryemploysabout40millionIndians(3.3%ofIndianpopulation).[5]

    Until2011,Indiancentralgovernmentdeniedforeigndirectinvestment(FDI)inmultibrandretail,forbiddingforeigngroupsfromanyownershipinsupermarkets,conveniencestoresoranyretailoutlets.Evensinglebrandretailwaslimitedto51%ownershipandabureaucraticprocess.

    InNovember2011,India'scentralgovernmentannouncedretailreformsforbothmultibrandstoresandsinglebrandstores.ThesemarketreformspavedthewayforretailinnovationandcompetitionwithmultibrandretailerssuchasWalmart,CarrefourandTesco,aswellsinglebrandmajorssuchasIKEA,Nike,andApple.[6]Theannouncementsparkedintenseactivism,bothinoppositionandinsupportofthereforms.InDecember2011,underpressurefromtheopposition,Indiangovernmentplacedtheretailreformsonholdtillitreachesaconsensus.[7]

    InJanuary2012,IndiaapprovedreformsforsinglebrandstoreswelcominganyoneintheworldtoinnovateinIndianretailmarketwith100%ownership,butimposedtherequirementthatthesinglebrandretailersource30percentofitsgoodsfromIndia.Indiangovernmentcontinuestheholdonretailreformsformultibrandstores.[8]

    InJune2012,IKEAannouncedithadappliedforpermissiontoinvest$1.9billioninIndiaandsetup25retailstores.[9]AnanalystfromFitchGroupstatedthatthe30percentrequirementwaslikelytosignificantlydelayifnotprevent

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    Telangana Karnataka TamilNadu

    MadhyaPradesh Gujarat Maharashtra

    Delhi Kerala Haryana

    mostsinglebrandmajorsfromEurope,USAandJapanfromopeningstoresandcreatingassociatedjobsinIndia.[10](subscriptionrequired)

    On14September2012,thegovernmentofIndiaannouncedtheopeningofFDIinmultibrandretail,subjecttoapprovalsbyindividualstates.[11]Thisdecisionwaswelcomedbyeconomistsandthemarkets,butcausedprotestsandanupheavalinIndia'scentralgovernment'spoliticalcoalitionstructure.On20September2012,theGovernmentofIndiaformallynotifiedtheFDIreformsforsingleandmultibrandretail,therebymakingiteffectiveunderIndianlaw.[12][13][14]

    On7December2012,theFederalGovernmentofIndiaallowed51%FDIinmultibrandretailinIndia.Thegovernmentmanagedtogettheapprovalofmultibrandretailintheparliamentdespiteheavyuproarfromtheopposition(theNDAandleftistparties).SomestateswillallowforeignsupermarketslikeWalmart,TescoandCarrefourtoopenwhileotherstateswillnot.[15]

    Contents

    1Localterms2Growth

    2.1Growthover199720102.2Growthafter2011

    3TheIndianretailmarket4Challenges5Indiaretailreforms

    5.1Indianretailreformsonhold5.2Singlebrandretailreformsapproved

    6Socialimpactandcontroversywithretailreforms6.1ControversyoverallowingForeignretailers6.2Oppositiontoretailreforms6.3Supportforretailreforms

    6.3.1Farmergroups6.3.2Economistsandentrepreneurs6.3.3Allowedinsomestates,bannedinothers

    6.3.3.12013stateElections6.3.4Currentsupermarkets

    7Seealso8References9Externallinks

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    Localterms

    Organisedretailing,inIndia,referstotradingactivitiesundertakenbylicensedretailers,thatis,thosewhoareregisteredforsalestax,incometax,etc.Theseincludethepubliclytradedsupermarkets,corporatebackedhypermarketsandretailchains,andalsotheprivatelyownedlargeretailbusinesses.

    Unorganisedretailing,ontheotherhand,referstothetraditionalformatsoflowcostretailing,forexample,thelocalcornershops,ownermannedgeneralstores,paan/beedishops,conveniencestores,handcartandpavementvendors,etc.[16]

    OrganisedretailingwasabsentinmostruralandsmalltownsofIndiain2010.Supermarketsandsimilarorganisedretailaccountedforjust4%ofthemarket.[6]

    MostIndianshoppinghappensinopenmarketsornumeroussmallgroceryandretailshops.Shopperstypicallywaitoutsidetheshop,askforwhattheywant,andcannotpickorexamineaproductfromtheshelf.[17]Accesstotheshelforproductstorageareaislimited.Oncetheshopperrequeststhefoodstapleorhouseholdproducttheyarelookingfor,theshopkeepergoestothecontainerorshelfortothebackofthestore,bringsitoutandoffersitforsaletotheshopper.Oftentheshopkeepermaysubstitutetheproduct,claimingthatitissimilarorequivalenttotheproducttheconsumerisaskingfor.Theproducttypicallyhasnopricelabelinthesesmallretailshopsallpackagedproductsmustdisplaythemaximumretailpriceabovewhichtheproductcannotbesold.Itisacriminaloffencetodoso..Theshopkeepercanpricethefoodstapleandhouseholdproductsarbitrarily,andtwoconsumersmaypaydifferentpricesforthesameproductonthesamedaybutneverwillthosepricebeabovethemaximumretailprice.Priceisrarelynegotiatedbetweentheshopperandshopkeeper.Theshoppersusuallydonothavetimetoexaminetheproductlabel,anddonothaveachoicetomakeaninformeddecisionbetweencompetitiveproducts.[18]

    India'sretailandlogisticsindustry,organisedandunorganisedincombination,employsabout40millionIndians(3.3%ofIndianpopulation).[19]ThetypicalIndianretailshopsareverysmall.Over14millionoutletsoperateinthecountryandonly4%ofthembeinglargerthan500sqft(46m2)insize.Indiahasabout11shopoutletsforevery1000people.VastmajorityoftheunorganisedretailshopsinIndiaemployfamilymembers,donothavethescaletoprocureortransportproductsathighvolumewholesalelevel,havelimitedtonoqualitycontrolorfakeversusauthenticproductscreeningtechnologyandhavenotrainingonsafeandhygienicstorage,packagingorlogistics.Theunorganisedretailshopssourcetheirproductsfromachainofmiddlemenwhomarkuptheproductasitmovesfromfarmerorproducertotheconsumer.Theunorganisedretailshopstypicallyoffernoaftersalessupportorservice.Finally,mosttransactionsatunorganisedretailshopsaredonewithcash,withallsalesbeingfinal.

    Untilthe1990s,regulationspreventedinnovationandentrepreneurshipinIndianretailing.Someretailsfacedcomplyingwithoverthirtyregulationssuchas"signboardlicenses"and"antihoardingmeasures"beforetheycouldopendoors.Therearetaxesformovinggoodstostates,fromstates,andevenwithinstatesinsomecases.Farmersandproducershadtogothroughmiddlemenmonopolies.Thelogisticsandinfrastructurewasverypoor,withlossesexceeding30percent.

    Throughthe1990s,Indiaintroducedwidespreadfreemarketreforms,includingsomerelatedtoretail.Between2000to2010,consumersinselectIndiancitieshavegraduallybeguntoexperiencethequality,choice,convenienceandbenefitsoforganisedretailindustry.

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    AnorganisedretailstoreinAhmedabad(ca.2009)

    CustomersinsidearetailstoreinKolkata(ca.2011)

    Growth

    Growthover19972010

    Indiain1997allowedforeigndirectinvestment(FDI)incashandcarrywholesale.Then,itrequiredgovernmentapproval.Theapprovalrequirementwasrelaxed,andautomaticpermissionwasgrantedin2006.Between2000to2010,Indianretailattractedabout$1.8billioninforeigndirectinvestment,representingaverysmall1.5%oftotalinvestmentflowintoIndia.[20][21]

    Singlebrandretailingattracted94proposalsbetween2006and2010,ofwhich57wereapprovedandimplemented.[22]Foracountryof1.2billionpeople,thisisaverysmallnumber.SomeclaimoneoftheprimaryrestraintinhibitingbetterparticipationwasthatIndiarequiredsinglebrandretailerstolimittheirownershipinIndianoutletsto51%.Chinaincontrastallows100%ownershipbyforeigncompaniesinbothsinglebrandandmultibrandretailpresence.

    Indianretailhasexperiencedlimitedgrowth,anditsspoilageoffoodharvestisamongstthehighestintheworld,becauseofverylimitedintegratedcoldchainandotherinfrastructure.Indiahasonly5386standalonecoldstorages,havingatotalcapacityof23.6millionmetrictons.However,80percentofthisstorageisusedonlyforpotatoes.Theremaininginfrastructurecapacityislessthan1%oftheannualfarmoutputofIndia,andgrosslyinadequateduringpeakharvestseasons.Thisleadstoabout30%lossesincertainperishableagriculturaloutputinIndia,onaverage,everyyear.[20][23]

    Indianlawsalreadyallowforeigndirectinvestmentincoldchaininfrastructuretotheextentof100percent.Therehasbeennointerestinforeigndirectinvestmentincoldstorageinfrastructurebuildout.Expertsclaimthatcoldstorageinfrastructurewillbecomeeconomicallyviableonlywhenthereisstrongandcontractuallybindingdemandfromorganisedretail.Theriskofcoldstoringperishablefood,withoutanassuredwaytomoveandsellit,putstheeconomicviabilityofexpensivecoldstorageindoubt.Intheabsenceoforganisedretailcompetitionandwithabanonforeigndirectinvestmentinmultibrandretailers,foreigndirectinvestmentsareunlikelytobeginincoldstorageandfarmlogisticsinfrastructure.

    Until2010,intermediariesandmiddlemeninIndiahavedominatedthevaluechain.DuetoanumberofintermediariesinvolvedinthetraditionalIndianretailchain,normsarefloutedandpricinglackstransparency.SmallIndianfarmersrealiseonly1/3rdofthetotalpricepaidbythefinalIndianconsumer,asagainst2/3rdbyfarmersinnationswithahighershareoforganisedretail.[20]The60%+marginsformiddlemenandtraditionalretailshopshavelimitedgrowthandpreventedinnovationinIndianretailindustry.

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    Indiahashadyearsofdebateanddiscussionsontherisksandprudenceofallowinginnovationandcompetitionwithinitsretailindustry.[24]NumerouseconomistsrepeatedlyrecommendedtotheGovernmentofIndiathatlegalrestrictionsonorganisedretailmustberemoved,andtheretailindustryinIndiamustbeopenedtocompetition.Forexample,inaninvitedaddresstotheIndianparliamentinDecember2010,JagdishBhagwati,ProfessorofEconomicsandLawattheColumbiaUniversityanalysedtherelationshipbetweengrowthandpovertyreduction,thenurgedtheIndianparliamenttoextendeconomicreformsbyfreeingupoftheretailsector,furtherliberalizationoftradeinallsectors,andintroducinglabormarketreforms.SuchreformsProfessorBhagwatiarguedwillaccelerateeconomicgrowthandmakeasustainabledifferenceinthelifeofIndia'spoorest.,[25][26]

    A2007reportnotedthatanincreasingnumberofpeopleinIndiaareturningtotheservicessectorforemploymentduetotherelativelowcompensationofferedbythetraditionalagricultureandmanufacturingsectors.Theorganisedretailmarketisgrowingat35percentannuallywhilegrowthofunorganisedretailsectorispeggedat6percent.[27]

    TheRetailBusinessinIndiaiscurrentlyatthepointofinflection.Asof2008,rapidchangewithinvestmentstothetuneofUS$25billionwerebeingplannedbyseveralIndianandmultinationalcompaniesinthenext5years.ItisahugeindustryintermsofsizeandaccordingtoIndiaBrandEquityFoundation(IBEF),itisvaluedataboutUS$395.96billion.Organisedretailisexpectedtogarnerabout1618percentofthetotalretailmarket(US$6575billion)inthenext5years.

    IndiahastoppedtheA.T.KearneysannualGlobalRetailDevelopmentIndex(GRDI)forthethirdconsecutiveyear,maintainingitspositionasthemostattractivemarketforretailinvestment.TheIndianeconomyhasregisteredagrowthof8%for2007.Thepredictionsfor2008is7.9%.[28]Theenormousgrowthoftheretailindustryhascreatedahugedemandforrealestate.Propertydevelopersarecreatingretailrealestateatanaggressivepaceandby2010,300mallsareestimatedtobeoperationalinthecountry.[29]

    Growthafter2011

    Before2011,Indiahadpreventedinnovationandorganisedcompetitioninitsconsumerretailindustry.SeveralstudiesclaimthatthelackofinfrastructureandcompetitiveretailindustryisakeycauseofIndia'spersistentlyhighinflation.Furthermore,becauseofunorganisedretail,inanationwheremalnutritionremainsaseriousproblem,foodwasteisrife.Wellover30%offoodstaplesandperishablegoodsproducedinIndiaspoilsbecausepoorinfrastructureandsmallretailoutletspreventhygienicstorageandmovementofthegoodsfromthefarmertotheconsumer.,[30][31][32]

    Onereportestimatesthe2011Indianretailmarketasgeneratingsalesofabout$470billionayear,ofwhichaminuscule$27billioncomesfromorganisedretailsuchassupermarkets,chainstoreswithcentralizedoperationsandshopsinmalls.Theopeningofretailindustrytofreemarketcompetition,someclaimwillenablerapidgrowthinretailsectorofIndianeconomy.OthersbelievethegrowthofIndianretailindustrywilltaketime,withorganisedretailpossiblyneedingadecadetogrowtoa25%share.[32]A25%marketshare,giventheexpectedgrowthofIndianretailindustrythrough2021,isestimatedtobeover$250billionayear:arevenueequaltothe2009revenuesharefromJapanfortheworld's250largestretailers.,[33][34]

    TheEconomistforecaststhatIndianretailwillnearlydoubleineconomicvalue,expandingbyabout$400billionby2020.[35]TheprojectedincreasealoneisequivalenttothecurrentretailmarketsizeofFrance.

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    Aspicemarket

    Checkoutlanes,organisedretailinMalad,Mumbai

    In2011,foodaccountedfor70%ofIndianretail,butwasunderrepresentedbyorganisedretail.A.T.KearneyestimatesIndia'sorganisedretailhada31%shareinclothingandapparel,whilethehomesuppliesretailwasgrowingbetween20%to30%peryear.[36]ThesedatacorrespondtoretailprospectspriortoNovemberannouncementoftheretailreform.

    ItmightbetruethatIndiahasthelargestnumberofshopsperinhabitant.HowevertherearedetailedfiguresforBelgium,theNetherlandsandLuxemburg.InBelgium,thenumberofoutletsisapproximately8per1,000andintheNetherlandsitis6.SotheIndiannumbermustbefarhigher.

    TheIndianretailmarket

    Traditionalretailformat

    Modernretailformat

    CountryModernRetail(in2011,%of

    total)[37]

    India 7%China 20%Thailand 40%United

    States 85%

    Indianmarkethashighcomplexitiesintermsofawidegeographicspreadanddistinctconsumerpreferencesvaryingbyeachregionnecessitatinganeedforlocalizationevenwithinthegeographiczones.Indiahashighestnumberofoutletsperperson(7perthousand)Indianretailspacepercapitaat2sqft(0.19m2)/personislowestintheworldIndianretaildensityof6percentishighestintheworld.[38]1.8millionhouseholdsinIndiahavean

    annualincomeofover4.5million(US$70,192.80).[39]

    WhileIndiapresentsalargemarketopportunitygiventhenumberandincreasingpurchasingpowerofconsumers,therearesignificantchallengesaswellgiventhatover90%oftradeisconductedthroughindependentlocalstores.Challengesinclude:Geographicallydispersedpopulation,smallticketsizes,complexdistributionnetwork,littleuseofITsystems,limitationsofmassmediaandexistenceofcounterfeitgoods.[40]

    AnumberofmergerandacquisitionshavebeguninIndianretailmarket.PWCestimatesthemultibrandretailmarkettogrowto$220billionby2020.[41]

    Indianretailers

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    A2012PWCreportstatesthatmodernretailinghasa5%marketshareinIndiawithabout$27billioninsales,andisgrowingat15to20%peryear.[41]TherearemanymodernretailformatandmallcompaniesinIndia.Someexamplesareinthefollowingtable.

    IndianRetailGroup MarketReachin2011andNotes

    [41]

    PantaloonRetail 65storesand21factoryoutletsin35cities,2millionsquarefeetspaceShoppersStop 51storesin23cities,3.2millionsquarefeetspaceSpencersRetail 200storesin45cities,1millionsquarefeetspace

    RelianceRetail708martandsupermarkets,20wholesalestoresin15cities,508fashionandlifestyle1206crore(US$190million)permonthsalesin2013[42]

    BhartiRetail 74Easydaystores,planstoadd10millionsquarefeetby2017BirlaMore 575storesnationwideTataTrent 59Westsidemallstores,13hypermarketsLifestyleRetail 15lifestylestores,8homecenters

    FutureGroup 193storesin3cities,[43]oneofthreelargestsupermarketsretailerinIndiabysales

    916crore(US$140million)permonthsalesin2013[42]

    Challenges

    AMcKinseystudyclaimsretailproductivityinIndiaisverylowcomparedtointernationalpeermeasures.Forexample,thelaborproductivityinIndianretailwasjust6%ofthelaborproductivityinUnitedStatesin2010.India'slaborproductivityinfoodretailingisabout5%comparedtoBrazil's14%whileIndia'slaborproductivityinnonfoodretailingisabout8%comparedtoPoland's25%.[44]

    TotalretailemploymentinIndia,bothorganisedandunorganised,accountforabout6%ofIndianlaborworkforcecurrentlymostofwhichisunorganised.ThisaboutathirdoflevelsinUnitedStatesandEuropeandabouthalfoflevelsinotheremergingeconomies.AcompleteexpansionofretailsectortolevelsandproductivitysimilartootheremergingeconomiesanddevelopedeconomiessuchastheUnitedStateswouldcreateover50millionjobsinIndia.Traininganddevelopmentoflaborandmanagementforhigherretailproductivityisexpectedtobeachallenge.

    [45]

    InNovember2011,theIndiangovernmentannouncedrelaxationofsomerulesandtheopeningofretailmarkettocompetition.

    Indiaretailreforms

    Until2011,Indiancentralgovernmentdeniedforeigndirectinvestment(FDI)inmultibrandIndianretail,forbiddingforeigngroupsfromanyownershipinsupermarkets,conveniencestoresoranyretailoutlets,tosellmultipleproductsfromdifferentbrandsdirectlytoIndianconsumers..

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    ThegovernmentofManmohanSingh,primeminister,announcedon24November2011thefollowing:[30][46]

    Indiawillallowforeigngroupstoownupto51percentin"multibrandretailers",assupermarketsareknowninIndia,inthemostradicalproliberalisationreformpassedbyanIndiancabinetinyearssinglebrandretailers,suchasAppleandIkea,canown100percentoftheirIndianstores,upfromthepreviouscapof51percentbothmultibrandandsinglebrandstoresinIndiawillhavetosourcenearlyathirdoftheirgoodsfromsmallandmediumsizedIndiansuppliersallmultibrandandsinglebrandstoresinIndiamustconfinetheiroperationsto53oddcitieswithapopulationoveronemillion,outofsome7935townsandcitiesinIndia.Itisexpectedthatthesestoreswillnowhavefullaccesstoover200millionurbanconsumersinIndiamultibrandretailersmusthaveaminimuminvestmentofUS$100millionwithatleasthalfoftheamountinvestedinbackendinfrastructure,includingcoldchains,refrigeration,transportation,packing,sortingandprocessingtoconsiderablyreducethepostharvestlossesandbringremunerativepricestofarmerstheopeningofretailcompetitionwillbewithinIndia'sfederalstructureofgovernment.Inotherwords,thepolicyisanenablinglegalframeworkforIndia.ThestatesofIndiahavetheprerogativetoacceptitandimplementit,ortheycandecidetonotimplementitiftheysochoose.Actualimplementationofpolicywillbewithintheparametersofstatelawsandregulations.

    TheopeningofretailindustrytoglobalcompetitionisexpectedtospuraretailrushtoIndia.Ithasthepotentialtotransformnotonlytheretailinglandscapebutalsothenation'sailinginfrastructure.,[30][47]

    AWallStreetJournalarticleclaimsthatfreshinvestmentsinIndianorganisedretailwillgenerate10millionnewjobsbetween20122014,andaboutfivetosixmillionoftheminlogisticsaloneeventhoughtheretailmarketisbeingopenedtojust53citiesoutofabout8000townsandcitiesinIndia.[47]

    Indianretailreformsonhold

    AccordingtoBloomberg,on3December2011,theChiefMinisteroftheIndianstateofWestBengal,MamataBanerjee,whoisagainstthepolicyandwhoseTrinamoolCongressbrings19votestotherulingCongresspartyledcoalition,claimedthatIndiasgovernmentmayputtheFDIretailreformsonholduntilitreachesconsensuswithintherulingcoalition.Reutersreportsthatthisriskedapossibledilutionofthepolicyratherthanachangeofheart.,[48][49][50]

    Severalnewspapersclaimedon6December2011thatIndiaparliamentisexpectedtoshelveretailreformswhiletherulingCongresspartyseeksconsensusfromtheoppositionandtheCongressparty'sowncoalitionpartners.Suspensionofretailreformson7December2011wouldbe,thereportsclaimed,anembarrassingdefeatfortheIndiangovernment,suggestingitisweakandineffectiveinimplementingitsideas.[51]

    AnandSharma,India'sCommerceandIndustryMinister,afterameetingofallpoliticalpartieson7December2011said,"Thedecisiontoallowforeigndirectinvestmentinretailissuspendedtillconsensusisreachedwithallstakeholders."[7]

    On19Feb2013TamilNadubecamethefirststateinthecountrytostoutlyresistMNC'invasion'intothedomesticretailsector.InChennai,TamilNaduCMDAauthoritiesplacedasealonthemassivewarehousespreadingacross7acresthathadreportedlybeenbuiltforoneoftheworldsleadingmultinationalretail

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    giants,Walmart.[52]

    InFebruary2014,VasundharaRajelednewlyelectedRajasthanGovernmentreversedtheearlierGovernment'sdecisionofallowingFDIinretailinthestate.Itreasonedthatthesourcesofdomesticretailareprimarilylocalwhereasinternationalretailaffectsdomesticmanufacturingactivityandhencereducesemploymentopportunities.[53]

    Singlebrandretailreformsapproved

    On11January2012,Indiaapprovedincreasedcompetitionandinnovationinsinglebrandretail.[54]

    Thereformseekstoattractinvestmentsinoperationsandmarketing,improvetheavailabilityofgoodsfortheconsumer,encourageincreasedsourcingofgoodsfromIndia,andenhancecompetitivenessofIndianenterprisesthroughaccesstoglobaldesigns,technologiesandmanagementpractices.Inthisannouncement,Indiarequiressinglebrandretailer,withgreaterthan51%foreignownership,tosourceatleast30%ofthevalueofproductsfromIndiansmallindustries,villageandcottageindustries,artisansandcraftsmen.

    MikaelOhlsson,chiefexecutiveofIKEA,announcedIKEAispostponingitsplantoopenstoresinIndia.HeclaimedthatIKEA'sdecisionreflectsIndiasrequirementsthatsinglebrandretailerssuchasIKEAsource30percentoftheirgoodsfromlocalsmallandmediumsizedcompanies.ThiswasanobstacletoIKEA'sinvestmentinIndia,andthatitwilltakeIKEAsometimetosourcegoodsanddevelopreliablesupplychainsinsideIndia.IkeaannouncedthatitplanstodoublewhatitsourcesfromIndiaalreadyforitsglobalproductrange,toover$1billionayear,withinthreeyears.IKEAinthenearterm,planstofocusexpansioninsteadinChinaandRussia,wheresuchrestrictionsdonotexist.[10]

    On19Feb2013TamilNadubecamethefirststateinthecountrytostoutlyresistMNC'invasion'intothedomesticretailsector.InChennai,TamilNaduCMDAauthoritiesplacedasealonthemassivewarehousespreadingacross7acresthathadreportedlybeenbuiltforoneoftheworldsleadingmultinationalretailgiants,Walmart.[52]

    Socialimpactandcontroversywithretailreforms

    TheNovember2011retailreformsinIndiahavesparkedintenseactivism,bothinoppositionandinsupportofthereforms.

    ControversyoverallowingForeignretailers

    CriticsofderegulatingretailinIndiaaremakingoneormoreofthefollowingclaims:,[55][56]

    Independentstoreswillclose,leadingtomassivejoblosses.WalmartemploysveryfewpeopleintheUnitedStates.IfallowedtoexpandinIndiaasmuchasWalmarthasexpandedintheUnitedStates,fewthousandjobsmaybecreatedbutmillionswillbelost.Walmart'sefficiencyatsupplychainmanagementleadstodirectprocurementofgoodsfromthesupplier.Inadditiontoeliminatingthe"middleman",duetoitsstatusastheleadingretailer,suppliersofgoodsarepressuredtodroppricesinordertoassureconsistentcashflow.Thesmallretailerandthemiddlemanpresentintheretailindustryplayalargepartinsupportingthelocaleconomy,sincetheytypicallyprocuregoodsandservicesfromtheareatheyhavetheirretail

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    AhorticulturalproduceretailmarketinKolkata,Indiaproducelossintheseretailformatsisveryhighforperishables

    shopsin.Thisleadstoincreasedeconomicactivity,andwealthredistribution.Withlarge,efficientretailers,goodsareacquiredinotherregions,hencereducingthelocaleconomy.Walmartwilllowerpricestodumpgoods,getcompetitionoutoftheway,becomeamonopoly,thenraiseprices.Itisarguedthiswasthecaseofthesoftdrinksindustry,wherePepsiandCocaColacameinandwipedoutallthedomesticbrands.Indiadoesn'tneedforeignretailers,sincehomegrowncompaniesandtraditionalmarketshavebeenabletodothejob.WorkwillbedonebyIndians,profitswillgotoforeigners.LiketheEastIndiaCompany,WalmartcouldenterIndiaasatraderandthentakeoverpolitically.TherewillbesterilehomogeneityandIndiancitieswilllooklikecitiesanywhereelse.Thegovernmenthasn'tbuiltconsensus.Thegovernmentclaimsmodernretailwillcreate4millionnewjobs.ThiscannotbetruebecauseWalmart,withover9000storesworldwide,hasonly2.1millionemployees.[57]TheDemocraticstaffoftheU.S.HouseCommitteeonEducationandtheWorkforceReportWalMartslowwagesandtheireffectontaxpayersandeconomicgrowth.[58]

    Supportersclaimnoneoftheseobjectionshasmerit.Theyclaim:[56]

    Organisedretailwillneedworkers.Walmartemploys1.4millionpeopleinUnitedStatesalone.[59]WithUnitedStatespopulationofabout300million,andIndia'spopulationofabout1200million,ifWalmartlikeretailcompaniesweretoexpandinIndiaasmuchastheirpresenceintheUnitedStates,andthestaffinglevelinIndianstoreskeptatthesamelevelasintheUnitedStatesstores,Walmartalonewouldemploy5.6millionIndiancitizens.Walmarthasa6.5%marketshareofthetotalUnitedStatesretail.Adjustedforthismarketshare,theexpectedjobsinfutureIndianorganisedretailwouldtotalover85million.Inaddition,millionsofadditionaljobswillbecreatedduringthebuildingofandthemaintenanceofretailstores,roads,coldstoragecenters,softwareindustry,electroniccashregistersandotherretailsupportingorganisations.Insteadofjoblosses,retailreformsarelikelytobemassiveboosttoIndianjobavailability.KPMGoneoftheworld'slargestauditcompaniesfindsthatinChina,theemploymentinbothretailandwholesaletradeincreasedfrom4%in1992toabout7%in2001,postChinaopeningitsretailtoforeignanddomesticinnovationandcompetition.Inabsoluteterms,Chinaexperiencedthecreationof26millionnewjobswithin9years,postChinaannouncingFDIretailreforms.Additionally,contrarytosomeconcernsinChina,postretailreforms,thenumberoftraditionalsmallretailersalsogrewby30%over5years.[20]Indianeedstrillionsofdollarstobuilditsinfrastructure,hospitals,housingandschoolsforitsgrowingpopulation.TheIndianeconomyissmall,withlimitedsurpluscapital.Thegovernmentisalreadyoperatingonbudgetdeficits.ItissimplynotpossibleforIndianinvestorsorthegovernmenttofundthisexpansion,jobcreationandgrowthattherateIndianeeds.GlobalinvestmentcapitalthroughFDIisnecessary.Beyondcapital,theIndianretailindustryneedsknowledgeandglobalintegration.Globalretailleaders,someofwhicharepartlyownedbypeopleofIndianorigin,[60]canbringthisknowledge.GlobalintegrationcanpotentiallyopenexportmarketsforIndianfarmersandproducers.Walmart,forexample,expectstosourceandexportsome$1billionworthofgoodsfromIndiaeveryyear,sinceitcameintoIndianwholesaleretailmarket.[61]Walmart,Carrefour,Tesco,Target,Metro,Cooparesomeofover350globalretailcompanieswith

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    annualsalesover$1billion.Theseretailcompanieshaveoperatedforover30yearsinnumerouscountries.Theyhavenotbecomemonopolies.CompetitionbetweenWalmartlikeretailershaskeptfoodpricesincheck.CanadacreditstheirverylowinflationratestoWalmarteffect.[62]Antitrustlawsandstateregulations,suchasthoseinIndianlegalcode,havepreventedfoodmonopoliesfromforminganywhereintheworld.Priceinflationinthesecountrieshasbeen5to10timeslowerthanpriceinflationinIndia.ThecurrentconsumerpriceinflationinEuropeandtheUnitedStatesislessthan2%,comparedtoIndia'sdoubledigitinflation.ThePepsiandCocaColaexampleismeaninglessinthecontextofIndianbeveragemarket.Morecompetitionislackingbecauseoflimiteddemand.Indianconsumerhaslimitedinterestinsoftdrinks.Softdrinksrepresentlessthan5%ofIndianbeveragemarket.[63]Indianconsumersprefermilkbased,teaandcoffeeandtheseaccountfor90%ofIndianbeveragemarket,withplentyofcompetingdomesticbrandsandevenEuropeanbrandslikeNestl.ThenextmostimportantmarketinIndiaisbottledwater,whichoutsellsthecombinedsoftdrinksalesofthePepsiandCocaCola.Organisedretailtoowillhavenumerousbrandsandstrongcompetition.Comparingthe21stcenturytothe18thcenturyisinappropriate.Conditionstodayaredifferent.Indiawasn'tademocracythen.Globalawarenessandnewsmediahavealsochanged.Forexample,Chinahasover57millionsquarefeetofretailspaceownedbyforeigners,employingmillionsofChinesecitizens.Yet,Chinahasn'tbecomeavassalofimperialists,enjoyingrespectfromallglobalpowers.OtherAsiancountrieslikeMalaysia,Taiwan,ThailandandIndonesiaseeforeignretailersascatalystsofnewtechnologyandpricereductionandtheyhavebenefitedbywelcomingFDIinretail.Indiatoowillbenefitbyintegratingwiththeworld,ratherthanisolatingitself.[64]With51%FDIlimitinmultibrandretailers,nearlyhalfofanyprofitswillremaininIndia.Anyprofitswillbesubjecttotaxes,andsuchtaxeswillreduceIndiangovernmentbudgetdeficit.Manyyearsago,ChinaadoptedtheretailreformpolicyIndiahasannouncedallowingFDIinitsretailsector.FDIfinancedretailersinChinatookbetween5to10yearstopostprofits,inlargepartbecauseofhugeinvestmentsinitiallymade.LikeChina,itisunlikelyforeignretailerswillearnanyprofitsinIndiaforthefirst5to10years.[35]Ultimately,retailcompaniesmustearnprofitsbycreatingvalue.StateshavearighttosaynotoretailFDIwithintheirjurisdiction.[46]Stateshavetherighttoaddrestrictionstotheretailpolicyannouncedbeforetheyimplementthem.Thus,theycanplacelimitsonnumber,marketshare,style,diversity,homogeneityandotherfactorstosuittheirculturalpreferences.Finally,infuture,statescanalwaysintroduceregulationsandIndiacanchangethelawtoensurethebenefitsofretailreformsreachthepoorestandweakestsegmentsofIndiansociety,freeandfairretailcompetitiondoesindeedleadtosharplylowerinflationthancurrentlevels,smallfarmersgetbetterprices,jobscreatedbyorganisedretailpaywell,andhealthierfoodbecomesavailabletomorehouseholds.Inbuiltinefficienciesandwastageindistributionandstorageaccountforwhy,accordingtosomeestimates,asmuchas40%offoodproductiondoesn'treachconsumers.FiftymillionchildreninIndiaaremalnourished.[56]Foodoftenrotsinfarms,intransit,orinantiquatedstaterunwarehouses.Costconsciousorganisedretailcompanieswillavoidwasteandloss,makingfoodavailabletotheweakestandpoorestsegmentofIndiansociety,whileincreasingtheincomeofsmallfarmers.Walmart,forexample,sinceitsarrivalinIndianwholesaleretailmarket,hassuccessfullyintroducedthe"DirectFarmProject"atHaiderNagarnearMalerkotlainPunjab,where110farmershavebeenconnectedwithBhartiWalmartforsourcingfreshvegetablesdirectly,therebyreducingwasteandbringingfresherproducetoIndianconsumers.[61]Indiansmallshopsemployworkerswithoutpropercontracts,makingthemworklonghours.Manyunorganisedsmallshopsdependonchildlabour.Awellregulatedretailsectorwillhelpcurtailsomeoftheseabuses.[56]Organisedretailhasenabledawiderangeofcompaniestostartandflourishinothercountries.For

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    example,intheUnitedStates,retailerWholeFoodshasrapidlygrowntoannualrevenuesof$9billionbyworkingcloselywithfarmers,delightingcustomersandcaringaboutthecommunitiesithasstoresin.[65]Theclaimsthatthereisnoconsensusiswithoutmerit.About10yearsago,whenoppositionformedthecentralgovernment,theyhadproposedretailreformsandsuggestedIndiaconsiderFDIinretail.Retailreformsdiscussionsarenotnew.Morerecently,retailreformsannouncedevolvedafteraprocessofintenseconsultationsandconsensusbuildinginitiative.In2010,theIndiangovernmentcirculatedadiscussionpaperonFDIretailreforms.[20]On6July2011,anotherversionofthediscussionpaperwascirculatedbythecentralgovernmentofIndia.[66]CommentsfromawidecrosssectionofIndiansocietyincludingfarmers'associations,industrybodies,consumerforums,academics,traders'associations,investors,economistswereanalysedindepthbeforethematterwasdiscussedbytheCommitteeofSecretaries.ByearlyAugust2011,theconsensusfromvarioussegmentsofIndiansocietywasoverwhelminginfavourofretailreforms.[67]ThereformoutlinewaspresentedinIndia'sRajyaSabhainAugust2011.Theannouncedreformsaretheresultofthisconsensusprocess.Thecurrentoppositionisnothelpingtheconsensusprocess,sinceconsensusisnotbuiltbythreatsanddisruption.Thosewhoopposecurrentretailreformsshouldhelpbuildconsensuswithideasandproposals.TheoppositionpartiescurrentlydisruptingtheIndianparliamentonretailreformshavenotofferedevenoneideaorasingleproposalonhowIndiacaneliminatefoodspoilage,reduceinflation,improvefoodsecurity,feedthepoor,improvetheincomesofsmallfarmers.AstudybyGlobalInsightsresearchfoundthatmodernretailerssuchasWalmartcreatejobsdirectly,indirectlyandbyinducedeffects.InDallasFortWorthareaoftheUnitedStates,withapopulationofabout2millionpeople,GlobalInsightsfoundthatWalmartalonehadhelpedcreateabout6,300newnetjobswithanaveragesalaryofover$21,000each.[68]ForIndia'surbanpopulationofover400million,anaveragesalaryoflessthan$2,100peryear,thisscalestoover12millionnewjobs.Othermultibrandretailers,suchasMitsukoshiofJapan,employamuchhighernumberofsalessupportemployeeperstore,thanWalmart,tosuitlocalconsumerculture.TheGlobalInsightsstudyalsofoundthatthemodernretailsuchasWalmartwereakeycontributorincreatingnewnetjobsandmaintaininglowconsumerpriceinflationratesfrom1985to2005.

    Oppositiontoretailreforms

    Withinaweekofretailreformannouncement,Indiangovernmenthasfacedapoliticalbacklashagainstitsdecisiontoallowcompetitionand51%ownershipofmultibrandorganisedretailinIndia.

    DespitethefactthatSalmanKhurshid,Indiaslawminister,claimingthatmanyoppositionparties,includingtheBharatiyaJanataParty,hadprivatelyencouragedthegovernmenttopushthroughtheretailreform,theintensecriticismnowtargetsCongressledcoalitiongovernment,anditsdecisiontopushthroughoneofthebiggesteconomicreformsinyearsforIndia.Oppositionpartiesclaimsupermarketchainsareilladvised,unilateralandunwelcome.[69]

    Theoppositionclaimstheentryoforganisedretailerswouldleadtotheirdominancethatwoulddecimatelocalretailersandforcemillionsofpeopleoutofwork.

    MamataBanerjee,thechiefministerofWestBengalandtheleaderoftheTrinamoolCongress,announcedheroppositiontoretailreform,claiming"Somepeoplemightsupportit,butIdonotsupportit.YouseeAmericaisAmericaandIndiaisIndia.Onehastoseewhatonescapacityis".[70]

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    OtherstateswhoseChiefMinistershaveeitherpersonallyannouncedoppositionorannouncedreluctancetoimplementtheretailreforms:TamilNadu,UttarPradesh,BiharandMadhyaPradesh.

    ChiefMinistersofmanystateshavenotmadeapersonalstatementinoppositionorsupportofIndianeedingretailreforms.Gujarat,Kerala,KarnatakaandRajasthanareexamplesofthesestates.Bothsideshavemadeconflictingclaimsaboutthepositionofchiefministersfromthesestates.

    AWallStreetJournalarticlereportsthatinUttarPradesh,UmaBharti,aseniorleaderoftheoppositionBharatiyaJanataParty(BJP),threatenedto"setfiretothefirstWalMartstorewheneveritopens"withhercolleagueSushmaSwarajbusytweetingupastormofmisinformationabouthowWalMartallegedlyruinedtheU.S.economy.[71][72]

    On1December2011,anIndiawide"bandh"(closeallbusinessinprotest)wascalledbypoliticalpartiesopposingtheretailreform.Whilemanyorganisationsresponded,thereachoftheprotestwasmixed.[73]TheTimesofIndia,anationalnewspaperofIndia,claimedpeopleappeareddividedoverthebandhcallandinternalrivalryamongtradeassociationsledtoamixedresponse,leavingmanystoresopendaylongandothersopeningforbusinessasusualinthesecondhalfoftheday.EvenPurtiGroup,anetworkofstoresownedandoperatedbyNitinGadkariwereopenforbusiness,ignoringthecallforbandh.GadkariisthepresidentofBJP,thekeypartycurrentlyorganisingoppositiontoretailreform.[74]

    TheHindu,anotherwidelycirculatednewspaperinIndia,claimedtheopposition'scallforanationwideshutdownon1December2011,inprotestofretailreformreceivedamixedresponse.Somestateshadstrongsupport,whilemostdidnot.Eveninstateswhereoppositionpoliticalpartiesareinpower,manyignoredthecallfortheshutdown.InGujarat,Bihar,Delhi,AndhraPradesh,Haryana,PunjabandAssamthecallevokedapartialresponse.Whileanumberofwholesalemarketsobservedtheshutdown,thenewspaperclaimedamajorityofkiranastoresandneighborhoodsmallshopsforwhomapparentlythetradebandhhadbeencalledremainedopen,ignoringtheshutdowncall.Conflictingclaimsweremadebytheorganisersofthenationwideshutdown.Contrarytoeyewitnessreports,oneTraderunion'ssecretarygeneralclaimedtradersacrossthecountryparticipatedwholeheartedlyinthestrike.[75]

    ThepoliticalpartiesopposingtheretailreformsphysicallydisruptedandforcedIndia'sparliamenttoadjournagainonFriday2December2011.TheIndiangovernmentrefusedtocavein,initsattempttoconvincethroughdialoguethatretailreformsarenecessarytoprotectthefarmersandconsumers.Indianparliamenthasbeendysfunctionalfortheentireweekof28November2011overtheoppositiontoretailreforms.[76]

    Supportforretailreforms

    InapanIndiansurveyconductedovertheweekendof3December2011,overwhelmingmajorityofconsumersandfarmersinandaroundtenmajorcitiesacrossthecountrysupporttheretailreforms.Over90percentofconsumerssaidFDIinretailwillbringdownpricesandofferawiderchoiceofgoods.Nearly78percentoffarmerssaidtheywillgetbetterpricesfortheirproducefrommultiformatstores.Over75percentofthetradersclaimedtheirmarketingresourceswillcontinuetobeneededtopushsalesthroughmultiplechannels,buttheymayhavetoacceptlowermarginsforgreatervolumes.[77]

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    AstudyinIndiaontitle'ForeignDirectInvestmentInIndianRetailSector:Drawinglessonsfromtheinternationalexperience',concludedthattheentryofFDIinmultibrandretailinIndiacanbegrowthenhancingonlyifpropersafeguardsareinplaceandthemarketenvironmentisregulated.Firstly,theresourcesshouldbededicatedforacomprehensivestudyofretailanditsrelatedindustries.Secondly,thenumberofbigretailoutletsinaparticularcityshouldbedecidedonthebasisofpopulationcriterionandtheemploymentleveloflocalyouthintheretailbusiness.Thirdly,theformatoftheseretailchainsshouldalsoberegulatedasisdoneinMalaysiancase.Theyshouldnotbeintheformofneighborhoodconveniencestoreandthereshouldbeminimumandmaximumlimitofthesizeofthesestores.Fourthly,itisimportanttoensurethatnosingleretailermonopolizestheprocurementoperationsinanarea,districtorstateinordertoprotectthelocalsuppliers.Lastly,thepredatorypricingandtheanticompetitivepracticesoftheseinternationalretailersshouldbeprohibitedinordertocreateaplayingfieldforlocalretailersSOURCE(http://ijtemt.org/vol2issue5/Foreign_Direct_Investment.html).[78]

    Farmergroups

    VariousfarmerassociationsinIndiahaveannouncedtheirsupportfortheretailreforms.Forexample:

    ShriramGadhveofAllIndiaVegetableGrowersAssociation(AIVGA)claimshisorganisationsupportsretailreform.Heclaimedthatcurrently,itisthemiddlemencommissionagentswhobenefitatthecostoffarmers.Heurgedthattheretailreformmustfocusonruralareasandthatfarmersreceivebenefits.Gadhveclaimed,"Abettercoldstoragewouldhelpsincethiscouldhelppreventtheexistinglossof34%offruitsandvegetablesduetoinefficientsystemsinplace."AIVGAoperatesinninestatesincludingMaharashtra,AndhraPradesh,WestBengal,Bihar,Chhattisgarh,PunjabandHaryanawith2,200farmeroutfitsasitsmembers.[79]BharatKrishakSamaj,afarmerassociationwithmorethan75,000memberssaysitsupportsretailreform.AjayVirJakhar,thechairmanofBharatKrishakSamaj,claimedamonopolyexistsbetweentheprivateguildsofmiddlemen,commissionagentsatthesabzimandis(India'swholesalemarketsforvegetablesandfarmproduce)andthesmallshopkeepersintheunorganisedretailmarket.Giventheperishablenatureoffoodlikefruitandvegetables,withouttheoptionofsafeandreliablecoldstorage,thefarmeriscompelledtosellhiscropatwhateverpricehecanget.Hecannotwaitforabetterpriceandisthusexploitedbythecurrentmonopolyofmiddlemen.Jakharaskedthatthegovernmentmakeitmandatoryfororganisedretailerstobuy75%oftheirproducedirectlyfromfarmers,bypassingthemiddlemenmonopolyandIndia'ssabzimandiauctionsystem.[79]ConsortiumofIndianFarmersAssociations(CIFA)announceditssupportforretailreform.ChengalReddy,secretarygeneralofCIFAclaimedretailreformcoulddolotsforIndianfarmers.Reddycommented,"Indiahas600millionfarmers,1,200millionconsumersand5milliontraders.Ifailtounderstandwhypoliticalpartiesaretakinganantifarmerstandandworriedabouthalfamillionbrokersandsmallshopkeepers".CIFAmainlyoperatesinAndhraPradesh,KarnatakaandTamilNadubuthasagrowingmembersfromrestofIndia,includingShetkariSanghatanainMaharashtra,RajasthanKisanUnionandHimachalFarmerOrganisations.PrakashThakur,thechairmanofthePeopleforEnvironmentHorticulture&LivelihoodofHimachalPradesh,announcinghissupportforretailreformsclaimedFDIisexpectedtorolloutproducestoragecentersthatwillincreasemarketaccess,reducethenumberofmiddlemenandenhancereturnstofarmers.[80]Highlyperishablefruitslikecherry,apricot,peachesandplumshaveahugedemandbutareunabletotapthemarketfullybecauseoflackofcoldstorageandtransportinfrastructure.Saleswillboostwiththeopeningupofretail.EventhoughIndiaisthesecondlargestproduceroffruitsandvegetablesintheworld,itsstorageinfrastructureisgrosslyinadequate,claimedThakur.SharadJoshi,founderofShetkariSangathana(farmersassociation),hasannouncedhissupportfor

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    retailreforms.[81]JoshiclaimsFDIwillhelpthefarmsectorimprovecriticalinfrastructureandintegratefarmerconsumerrelationship.Today,theexistingretailhasnotbeenabletosupplyfreshvegetablestotheconsumersbecausetheyhavenotinvestedinthebackwardintegration.Whenthefarmers'producereachestheendconsumerdirectly,thefarmerswillnaturallybebenefited.JoshifeelsretailreformisjustafirststepofneededagriculturalreformsinIndia,andthatthegovernmentshouldpursueadditionalreforms.

    Suryamurthy,inanarticleinTheTelegraph,claimsfarmergroupsacrossIndiadonotsupportstatusquoandseekretailreforms,becausewiththecurrentretailsystemthefarmerisbeingexploited.Forexample,thearticleclaims:[80]

    Indianfarmersgetonlyonethirdofthepriceconsumerspayforfoodstaples,therestistakenascommissionsandmarkupsbymiddlemenandshopkeepersForperishablehorticultureproduce,averagepricefarmersreceiveisbarely12to15%ofthefinalpriceconsumerpaysIndianpotatofarmersselltheircropforRs.2to3akilogram,whiletheIndianconsumerbuysthesamepotatoforRs.12to20akilogram.[82]

    Economistsandentrepreneurs

    ManybusinessgroupsinIndiaarewelcomingthetransformationofalongprotectedsectorthathasleftIndianshoppersbereftofthescaleandvarietyoftheircounterpartsinmoredevelopedmarkets.[69]

    B.Muthuraman,thepresidentoftheConfederationofIndianIndustry,claimedtheretailreformwouldopenenormousopportunitiesandleadtomuchneededinvestmentincoldchain,warehousingandcontractfarming.

    Organisedretailerswillreducewastebyimprovinglogistics,creatingcoldstoragetopreventfoodspoilage,improvehygieneandproductsafety,reducecounterfeittradeandtaxevasiononexpensiveitempurchases,andcreatedependablesupplychainsforsecuresupplyoffoodstaples,fruitsandvegetables.TheywillincreasechoiceandreduceIndiasrampantinflationbyreducingwaste,spoilageandcuttingoutmiddlemen.Freshinvestmentinorganisedretail,thesupportersofretailreformclaimwillgenerate10millionnewjobsby2014,aboutfivetosixmillionoftheminlogisticsalone.[71]

    OrganisedretailwillofferthesmallIndianfarmermorecompetingvenuestosellhisorherproducts,andincreaseincomefromlessspoilageandwaste.AFoodandAgriculturalOrganisationreportclaimsthatcurrently,inIndia,thesmallfarmerfacessignificantlossespostharvestatthefarmandbecauseofpoorroads,inadequatestoragetechnologies,inefficientsupplychainsandfarmer'sinabilitytobringtheproduceintoretailmarketsdominatedbysmallshopkeepers.TheseexpertsclaimIndia'spostharvestlossestoexceed25%,onaverage,everyyearforeachfarmer.,[83][84]

    Unlikethecurrentmonopolyofmiddlemenbuyer,retailreformsofferfarmersaccesstomorebuyersfromorganisedretail.Morebuyerswillcompeteforfarmersproduceleadingtobettersupportforfarmersandtobetterbids.Withlessspoilageofstaplesandagriculturalproduce,globalretailcompaniescanfindandprovideadditionalmarketstoIndianfarmers.Walmart,sinceitsarrivalinIndia'swholesaleretailmarket,alreadysourcesandexportsabout$1billionworthofIndiangoodsforitsglobalcustomers.

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    NotonlydotheselossesreducefoodsecurityinIndia,thestudyclaimsthatpoorfarmersandothersloseincomebecauseofthewasteandinefficientretail.OverUS$50billionofadditionalincomecanbecomeavailabletoIndianfarmersbypreventingpostharvestfarmlosses,improvingtransport,properstorageandretail.OrganisedretailisalsoexpectedtoinitiateinfrastructuredevelopmentcreatingmillionsofruralandurbanjobsforIndiasgrowingpopulation.OnestudyclaimsthatifthesepostharvestfoodstaplelossescouldbeeliminatedwithbetterinfrastructureandretailnetworkinIndia,enoughfoodwouldbesavedeveryyeartofeed70to100millionpeopleovertheyear.[85]

    Supportersofretailreform,TheEconomistclaims,sayitwillincreasecompetitionandqualitywhilereducingpriceshelpingtoreduceIndia'srampantinflationthatisclosetothedoubledigits.Thesesupportersclaimthatunorganisedsmallshopkeeperswillcontinuetoexistalongsidelargeorganisedsupermarkets,becauseformanyIndianstheywillremainthemostaccessibleandmostconvenientplacetoshop.[86]

    AmartyaSen,theIndianbornNobelPrizewinningeconomist,inaDecember2011interviewclaimsforeigndirectinvestmentinmultibrandretailcanbegoodthingorbadthing,dependingonthenatureoftheinvestment.Quiteoften,claimsProfessorSen,FDIisagoodthingforIndia.[87]

    Allowedinsomestates,bannedinothers

    Thegovernmentsofsomestates,particularlyCongressruledstateshavesaidtheywillallowforeignsupermarketstoopenintheirstate:

    AndhraPradesh,Assam,Delhi,[88]Haryana,Kashmir,Maharashtra,Manipur,Uttarakhand,Daman&DiuandDadraandNagarHaveli,willallowforeignretailers.[15]

    Otherstates,particularlyBJPruledstateshavesaidtheywillnotallowforeignsupermarketstoopenintheirstate,theseare:

    WestBengal,[89]Gujarat,[89]Bihar,Karnataka,Kerala,MadhyaPradesh,Tripura,andOrissa,[15]Rajasthan

    SupportersofretailreformwhohavevoicedtheneedtopromoteorganisedretailincludeChiefMinistersofseveralstatesofIndia,severalbelongingtopoliticalpartiesthathavenoaffiliationwithCongressledcentralgovernmentofIndia.ThelistincludestheChiefMinistersofMaharashtra,AndhraPradesh,TamilNaduandGujarat.Inareportsubmittedearlierin2011,theseChiefMinistersurgedthePrimeMinistertoprioritizereformstohelppromoteorganisedretail,shortentheretailpathfromfarmtoconsumer,alloworganisedretailtobuydirectfromfarmersatremunerativeproduceprices,andreducefarmtoretailcosts.[90]Similarly,theChiefMinisterofDelhihascomeoutinsupportoftheretailreform,[91]ashavetheChiefMinistersofthetwofarmingstatesofHaryanaandPunjabinnorthIndia.,[92][93]TheChiefMinistersofHaryanaandPunjabclaimthattheannouncedretailreformswillneverbenefitfarmersintheirstates.

    TheChiefMinisterofthestateofMaharashtrathestatewiththebiggestGDPinIndiaandhometoitsfinancialcapitalMumbaihasalsowelcomedtheretailreform.,[94][95]

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    TarunGogoi,theChiefMinisterofAssam,aneasternstateinIndia,announcinghissupporttotheretailreform,claimed"thiswillgoalongwayinbringingaboutaseachangeinruraleconomy.Thedecisionwillboostagricultureandalliedsectors,manufacturing,logistics,integratedcoldchains,refrigeratedtransportationandfoodprocessingfacilitiesinabigway."CriticisingtheBJPorganisedopposition,GogoiclaimedthatthesepartieswhohadjustafewyearsagodubbedopeningupretailasgoodforIndia,arenowsingingadifferenttune.[96]

    2013stateElections

    InDecember2013electionswereheldinthestateofDelhiandanewpartycametopower.[97]ThenewChiefMinisterofDelhiopposesforeigninvestmentinretailandhaswrittentothefederalgovernmenttowithdrawpermissiongivenbythepreviousChiefMinistertoallowforeignretailerstoopenshopsinthestate.[88]ThefederalIndustryMinistryhasrespondedbysayingitdoesnotwantforeigninvestorstothinkofIndiaasan"unpredictablebananarepublic"thereforetherulesaresuchthatonceastategovernmentallowsforeignretailersinthatstate,theycannotdisallowtheforeignshopsifanewpartycomestopowerinthatstate.[88]

    Currentsupermarkets

    ExistingIndianretailfirmssuchasSpencer's,FoodworldSupermarketsLtd,Nilgiri'sandShopRitesupportretailreformandconsiderinternationalcompetitionasablessingindisguise.Theyexpectaflurryofjointventureswithglobalmajorsforexpansioncapitalandopportunitytogainexpertiseinsupplychainmanagement.Spencer'sRetailwith200storesinIndia,andwithretailoffreshvegetablesandfruitsaccountingfor55percentofitsbusinessclaimsretailreformtobeawinwinsituation,astheyalreadyprocurethefarmproductsdirectlyfromthegrowerstheinvolvementofmiddlemenortraders.Spencersclaimsthatthereisscopeforittoexpanditsfootprintintermsofstorelocationaswellasprocuringfarmproducts.Foodworld,whichoperatesover60stores,planstorampupitspresencetomorethan200locations.IthasalreadytiedupwithHongKongbasedDairyFarmInternational.WiththerelaxationininternationalinvestmentsinIndianretail,IndiasFoodworldexpectsitsglobalrelationshipwillonlygetstronger.Competitionandinvestmentinretailwillprovidemorebenefitstoconsumersthroughlowerprices,wideravailabilityandsignificantimprovementinsupplychainlogistics.[98]

    Seealso

    References

    IndianroadnetworkAgricultureinIndiaIndianexpresswaysFishinginIndia

    1. "TheBirdofGoldTheRiseofIndia'sConsumerMarket"(http://www.mckinsey.com/Insights/MGI/Research/Asia/The_bird_of_gold).McKinsey&Company.May2007.

    2. AnandDikshit(12August2011)."TheUneasyCompromiseIndianRetail"(http://online.wsj.com/article/SB10001424053111903461104576461540616622966.html).TheWallStreet

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    (http://online.wsj.com/article/SB10001424053111903461104576461540616622966.html).TheWallStreetJournal.

    3. "WinningtheIndianconsumer"(http://www.mckinseyquarterly.com/Marketing/Sectors_Regions/Winning_the_Indian_consumer_1659?gp=1).McKinsey&Company.2005.

    4. Majumder,Sanjoy(25November2011)."ChangingthewayIndiansshop"(http://www.bbc.co.uk/news/worldasiaindia15885055).BBCNews.

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    Externallinks

    TheEconomistDecember2011issueReforminIndia:LetWalmartin(http://www.economist.com/node/21541024)TheFinancialTimes:HowtoopenupIndiaseconomy(2December2011)(http://www.ft.com/intl/cms/s/0/374a30701cd911e1a13400144feabdc0.html#axzz1fPDXuO32)ReportonIndianRetail,KPMG2009(http://www.in.kpmg.com/TL_Files/Pictures/Indian_Retail_Mar09.pdf)TheGreatIndianRetailStoryAnErnst&YoungReport,2007(http://www.retailangle.com/documents/The_Great_Indian_Retail_Story.pdf)2011RetailReformCommentary:ExpectedimpactofFDIinRetailErnst&YoungIndiaViewpoint(http://www.ey.com/IN/en/Industries/Indiasectors/RetailWholesale/Retail_ExpectedimpactofFDIinRetail)TheOldKings...AndTheNew:Indianretailindustryisevolving.Areportthatlistssomeoftheevolutionoverlast20years.(http://www.businessworld.in/businessworld/businessworld/content/OldKingsAndNew.html)http://www.idcri.com/getdoc.jsp?containerId=AP9140604TIDCRetailInsightsReportonIndianRetailingandTrendsFDIinMultiBrandRetailTradeTheJourney,September2012DinodiaCapitalAdvisors(http://www.dinodiacapital.com/pdfs/FDI%20in%20Multi%20Brand%20Retail%20Trade%20%20The%20Journey,%20September%202012.pdf)ForeignDirectInvestmentInIndianRetailSector:Drawinglessonsfromtheinternationalexperience,October2013IJTEMT(http://ijtemt.org/vol2issue5/Foreign_Direct_Investment.html)

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