Retail Strategy Report Card Retail Mix
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Transcript of Retail Strategy Report Card Retail Mix
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8/2/2019 Retail Strategy Report Card Retail Mix
1/13
12 year Hree reP r CarD 2008:2009
, ,
, ,
, ,
,
MELBOURNE
PARKVILLE
WESTMELBOURNE
DOCKLANDS
CARLTON
PORTMELBOURNE
KENSINGTON
FLEMINGTON
FISHERMANSBEND
NORTHMELBOURNE
SOUTHBANK
EASTMELBOURNE
SOUTHYARRA
CARLTONNORTH
JOLIMONT
SOUTHWHARF
Clue Block
Suburb
Buildingswith retailspace (m2)
17,501 - 55,0007,501 - 17,500
2,501 - 7,500
501 - 2,500
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14 year Hree reP r CarD 2008:2009
m u cbd t tt t t ys s
h h n n npw d t nd in Victo i n t i t d
( on dj t d) th t i d iv n inc in Victo i pop tion
nd inco . h m o n t itt ction n i co i ion d
in 2008 h hown th t n th ofth CbD, so th nk nd Dock nd
t i in in tion to th indof t opo it n m o n .so of th jo findin of thm o n t i tt ction n iinc d th fo owin :
in th v n p to ndinc din 2009 th h n
t nti p d in th cit t i off
in thi ti f , o nd
250,000 2 of t i f oo p ch n c t d o f i h d
o t 157,000 in th CbD nd120,000 in Dock nd ndso th nk
Dockn i
th t kin
chd v
ti
VictoDock
nd hop
phd f f
twt n18.6 inc
c o
tinc pp
tcth C
i th
o j t : i t u spt us ss t t u y
k t t t tyst y.
m u t t
h Cit of m o n nd th Victo i n gov n nt d v op d
cit - p cific t i onito inconj nction with Cb rich d e i .
h onito now cov t it n nci in m o n t i co ,Dock nd , sp nc st t ndso th nk, nd it onito v c nc
t , ch n nd p op t i d .
h onito indic t th t t iin th CbD h n i i nt inth o cono ic downt n,
with nt in int in d nd v c nc t inc in on
i ht in 2008 nd 2009.
r ts: r t i nt p q tin th cit p -p i t i ,
which c nt on th bo k st tm , h v inc d inc 2005,
nd now v n $6,000 2.
CbD p i nt h v oinc d ov th p t fo ,
nd t id-2009 v d n $3,000 2. s cond t i p c
nt h v n q it t , to nd $1,200 2.
v y t s: st t f ontt i v c nc t in th cit
v d 2.7 p c nt in th m chq t of 2009, co p d to j t
th n 1.5 p c nt in th m chq t of 2006, t th h i ht ofth con ption oo of th
id-2000 . h t i v c nc t w i ht hi h in n nd
c d th n on in t t inth fi t q t of 2009, v in4.1 p c nt, nd in hoppinc nt within th cit (3.3 p c nt).
r t x:
h div it of m o n t i off h inc d ovc nt . C othin t i in
i th o t co on fo oft i in in th cit , t kin 29 p
c nt of t i p c , fo ow d food t i in (15 p c nt of
f oo p c ), nt t in nt (10p c nt), d p t nt to
nd p on vic ( ch with 9 p c nt of t i f oo
p c ), c tion (8 p c nt)nd ho w (6 p c nt).
s p k t now occ p 3 p c nt of t i f oo p c .
Whi th in t t f onth v o c othin t i th n
n oth in fo of t n nc ,th n w nd c d
p ovid p ntif oppo t nitifo div it . Food nd c othin
t i h v q h of tht n nci in th of thcit , with 30 p c nt ch ofth co t i p c , t o
cco od t p on ndoth vic ( t o nd 20 pc nt of th t i off in n
nd c d ).
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16 year Hree reP r CarD 2008:2009
P st t
sinc J n 2006, th Cit of m o n h onito dp d t i n ov nt inp op co ntin n o nd
t c p of co ctin tii d t in tip oc tion
c o th cit c nt . h now 18 n o op tin in thCbD, so th nk nd Dock nd .
h p d t i n d t contin to inco po t d into th m o nt i onito nd th m o nt i nd tt ction t nd n i .
h tot n of w kd w 4.1 p c nt
tw n 2004 nd 2008, f o530,000 to 552,000.
cl e
Clue i th Cit of m o n C n of l nd u nde p o nt. Clue i v i fof ch . How v , c to i dd t c n o d d nd t i o dto t individ n d . Clueoff d t i d info tion on
cono ic ctivit within thnicip it of m o n :
ind
f oo
p
i
v n
p t
rcov
h
th inc
ov c nt
t
of thin thi
w
thi nd
incCitinc
P p ty w t
anoth Cit of m o n chp oj ct, P op t W tch p ovid
pd t of ind t vi wof th p op t k t nd k to t ook in th Cit of m o n .
P op t W tch p ovid chnd ind t info tion on offic ,
t i nd id nti p op t k t . P op t W tch i niq ,
d win to th ind t vi wnd d t i d ch d t into in p ic tion nd p ntin
c nt nd ho t-t p o p ctfo k cto of m o n p op t k t.
Fo c t in nt p icov nt , inv t nt i d ,
v c nc t , nd pp /d nd t nd k it v
o c . h m ch 2009 findinv d th t whi owth h d
n tiv t on ov th thk t nt , it w xp ct d
to in t tic ov fo 2009, with od t inc xp ct d in2010 nd 2011.
o :both offic nt nd offic i d inc d to th nd of th
fo th q t , 2008. Whi v c nc t fo th CbD h v inc di ht in th ix onth to J n
2009, Dock nd h n noppo it t nd with v c nc t
d c in f o 10 p c nt to3.9 p c nt in th p iod.
r t : h p k of p viok t n ik to p t d
in th to h cono ic tixp ct d th o h 2009 nd into
2010. How v , t on t n ntd nd fo w oc t d t ip op t in th co i ik to k p
v c nci ow nd ow ntowth to contin .
r s t :h f nd ntnd in th m o n id nti
p op t k t xt o t. m o n i on of th
o ffo d id nti k tin a t i . D nd fo ntp op ti contin d to o t t ip
pp in 2008, p hin nt pnd k pin v c nc t t
co d ow . Contin d nd -pp of n w dw in ho d
n v c nc t in ownd p t p on nt .
a tho h t i p ndin owthow d in Victo i d in 2008,
to j t nd 5 p c nt, Victo if d w co p d with oth
t t . Fo c t fo ow owth
in 2009 i in j t 4 p c nt xp ct d to p c d with
tt p o p ct fo 2010, with fo c t of owth chin10 p c nt 2011 (P op t
W tch, m ch 2009).
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18 year Hree reP r CarD 2008:2009
bu s tt sp ( 2)
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20 year Hree reP r CarD 2008:2009
o j t : d p tt t ty t x t u ut t ty.
bus ss st s t s
h Cit of m o n ini tin d t no ni tion to co nic t
with in t k ho d c t o nd oc tion. b inin m o n c n opt to c ivp o otion t i f o thCit of m o n , w t k
dv nt of co p h n ivf i tin on th nch d
h t m o n w it (p 73).
h b in i tin d to t in th w in which
th Cit of m o n k p into ch with cit in o t
nicip ction nd othoppo t niti to p ticip t in th
nnin of th cit nd t k p tin con t tion o t ch n
ff ctin t i .
S
h b ip ovto in
ocCitto nc
ctivcontco p
with
tcit
ddi
to n
int
hfo
ix
p
Clothing and footwear
Supermarkets etc
Specialty food
Hairdressing etc
Pharmaceutical etc
Electrical and electronic
Take-away
Watch, jewellery etc
Furniture etc
Recreational goods
Banking
Motor vehicle
Department stores
-50,000 -40,000 -30,000 -20,000 -10,000 0 10,000 20,000 30,000
c t sp y ust y 19972008, c t ty
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22 year Hree reP r CarD 2008:2009
K h us
i ono Ho i nich t iof n w nd vint J p nt xti , ki ono nd cc o i .
a s b in g nt w o htto xp nd th n of ctivitioff d to inco po t nof p cific nd t t d c ft
wo k hop nd c t c inJ p n t, c ft nd c t .
h c c n c to -d i n d to it choo o oth
o p nd c n d iv d ithon it o t n off it oc tion to
it c i nt .
h own of i ono Hodidnt w nt t dition hopf ont,
th h w nt d to f ct oc o th J p n dv nt of xp o in n w nddi cov in th wond f tto fo nd th . h oc tionof i ono Ho in roo 7, 2ndF oo , 37 sw n ton st t i p f ctfo tho who o njo th
wond of di cov .
Small b SineSS gran S re ailingreciPien S, 2008
c t v t
C ft Victo i i n o t t ndin
pp i of cont po c ft ndd i n nd i th p k od in thc ft nd d i n c n in Victo i .C ft Victo i p ovid p of iond v op nt fo tho int t d in t i hin t i -q it in . t o fo tc tivit , xp i nt tion ndp of ion i in cont po c ft nd d i n. h o ni tion
nd xhi it wo k t it 31 F ind l n dd t
wi h to xt nd it t i op tion op nin p - in option .
u in s b in g nt, C ft Victo i i p din it c nt
n p p - d tto co p t i d t , ndd v opin n on in f ci it .
h n
H ow i n i nd p nd nt icto p ci i in in ct onic ,
h pin to f th th vi nt icc nd c n in m o n .
hi c t ic to oth n wnd p - ov d vin . h hop i n
ov wnin hidd n tth t h co f vo itd tin tion fo ct onic/d nc
ic f n nd DJ . With th h pof s b in g nt, thfo DJ who own nd op tH ow p n to xp nd tho ni tion o to co nind p nd nt to in nd ookin
nc fo int n tion nd a t i n DJ . H ow i oc t d
t 2 so t P c , in th h t ofth nd c c n of which iti ch jo p t.
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8/2/2019 Retail Strategy Report Card Retail Mix
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24 year Hree reP r CarD 2008:2009
s Pty lt
iffin in to m o n th fi tndi n hot food nch d iv
vic . a conc pt th t i d c do d in m i h n o htto wo k in th CbD to off th
ow co t, n t itio t n tiv tooth t k w food . h
ow in f t nd t, cont in nomsg nd cook d f h d i
in on p i in di nt .
l nch o d d on in th d fo q i d f o n po t d
on th co p n w it . hfood i th n d iv d f h nd hotdi ct to th c to offic
n - ffici nt t ic c in ti fonch. h food i to d in p ci
co p t nt i d, in t dnd cont in . h
op tion d c w t withit cont in nd p n-
h d o d in t . h c nts b in g nt wi n
iffin to in t f i nt t dct onic o d t ckin t ,
f th i in tin w t nd oini i in o d o .
o j
a p oCoto c
np opmCoCitto, ind
imp oph vfo q
h o nd vcit
d s i st tut aust
h D i n n tit t of a t i i a t i p of ion hipo ni tion fo d i n ndd i n in . a th voic
of p of ion d i n, th D i nn tit t , d t l v 1, 175
Co in st t, pp i d fo sb in g nt to id in t i hin
n xhi ition nd d c tion p c .h D i n n tit t off niq nd d n ic p c
fo xp in c t nd id ntit to p o ot th cont i tion nd
i nific nc of d i n in v d iv . h d i n p ctic cov d
th o ni tion inc d ov20 diff nt di cip in nd nf o to otiv , p od ct, int io ,
phic nd j w d i n toti di , t xti , f hion nd
n o .
d
h d D n i win o nco in d with t i to
p ci i in in oc t i h dnd in d i n c othin .
h i wo k p c fo hi w wo k hop fo tho who w nt
to n th ic o i p ovth i xi tin ki . With th id of s b in g nt thi n
t i h nt h n toxp nd to p ovid cond ooq ipp d with top-q it ind t i
win chin nd to off oc to nth i tic p t on .
h d op-in wo k p c i oc t dt 16 e o st t, o th m o n
( p t i vi W l n ) nd iv i fo hi . C n
f o th ic of how to th d chin th o h to th co p x
t k of c tin niq d i no t in vint c othin nd
v thin in tw n.
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26 year Hree reP r CarD 2008:2009
r c ty m u sst t t st t y
Co nci en in in s vic(st t din unit) i nd t kin
vi w of th st t din st t
to t th f t n d of th cit nc d with co nit v
nd xp ct tion . h vi wp oc wi hin on co nit
n nt nd con t tion withk t k ho d .
h n nt ndd v op nt of t t t dinth o ho t th cit i id d po ici ch Co nci st t
din st t , tdoo C fg id , b kin Cod of Cond ct,Ho -D wn C i Cod ofCond ct nd sp ikin Cod ofCond ct. h po ici p ovidth idin p incip , d ci ion-
kin c it i nd d ini t tivid in fo th ff ctivn nt of t t t din in
p ic p c .
h po ici v nt toidin t n fici
d ci ion kin th t inf ncth di ction nd d v op nt
of tni
th t i poof t
on
h ptpp
Co viCit
pctiv
with oth
a u
s ccnt
noho
wo
a n w j t Pto wo
commenda ion reciPien S, 2008
g t f y bus ss a s
b th v n t of thico nition p o , it ho d no p i th t o of
m o n o t not t ih v n th cipi nt ofg n tion F i b inCo nd tion . H n b ck , thiconic n w to , op tin
t two oc tion in Co in st t,i now fifth n tion f i co p n th t c n d t it o i into 1890.
h mich b i din , on th co nof lon d nd e iz th t t ,
w i t e n mich in1916. H co nc d t din
p wn ok nd n ith nd in
1928 H o d mich o op n d ph c in th i din . a
f cin tion fo photo ph q nt f i t d
in mich C , Vid o &Di it to wh n th ph c c o d in 1976.
th p o in nt cipi nt in 2008 w th a ott f i , a ott Q it m t , Q n Victo i m k t;th st ni ich f i , m&a D i n ,Q n Victo i m k t; th si p on
f i , Wb si p on & son, re t t , o th m o n ; nd two
j w f i i : a cht J wnd J bi d & son, who h v c nt
t i h d p tn hip to tht th i Co in st t oc tion.
ot t t s
h fo oth c t o i :
P t u cipi nt fo 50+ in p op i to . n
2008 th w th P tinco nd tion : ro a ott of
a ott Q it m t ; Jo sch inof Cit snipp ( h i d in
nt p i ); nd vin st ni ich ofm&a D i n .
g cipi nt fo 40+ in p op i to .
n 2008 th w two go dco nd tion : ann tt st ni ichof m&a D i n ; nd H t
Wi o ck of lW D i n( who / n f ct in
j w in ).
S cipi nt fo 25+ in p op i to . n 2008
th w nin co nd tion :cipi nt inc d d t i ,
who , n f ct in nd
vic ind t i . b z cipi nt fo 10+
in p op i to . n 2008th w 37 co nd tion :
cipi nt inc d d t i , who , n f ct in ,ho pit it , h th vic , t v
nd to i , nd vic ind t i .
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8/2/2019 Retail Strategy Report Card Retail Mix
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28 year Hree reP r CarD 2008:2009
o j t : cu t t u qu t xp s t t
t t tys x st .
m o n i fo t n t to h vtwo hi h cc f nd w
d v op d f hion f tiv . hm o n sp in F hion W k (msFW), h d in s pt , i jo d in toth sp in r cin C niv ,
which i q ick fo ow d tho t i po t nt Ch i t t i
p iod. h oth v nt i thl m o n F hion F tiv(lmFF), h d in m ch.
both th v nt p ntno o oppo t niti fo
m o n t i to dd tond d v op th i off in to th
tho nd of vi ito tt ct dto th cit . h t i -foc dco pon nt of oth f tiv o t in d t v nt point in thi
po t, inc din h nd in tction on i nd t d v op nt.
d s
Dm wo i
sp ib cfo ninvo
oth
nd
n w inno
cc
h n o
d if hd v
ix o
niq oppo t nit to m o n t co nit . t i nvi d
th t, on th div nof occ p nt , ti t of t p ,inc din pott , p int ,
photo ph , j w k ,i in , nd c p d i n ,chit ct nd oth , wi co in
in ix th t wi inc d win nd c f . h p c in
off d wi nti f xind v i t v i tic,ffo d t , nco in nctiv nd vi nt iv f ont .
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8/2/2019 Retail Strategy Report Card Retail Mix
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30 year Hree reP r CarD 2008:2009
v t t
V tic t i in inc d ovwnin w nt
t i in . h h n t onowth in v tic t i in in c nt
m o n d in th t f w .
Ci no
wnook
anoth
foci istth cont
o tt d
Fo t
th wst
hi
r cipb i
wniH
hm
mo v t
f
lo m u f sf st (lmff)
h l m o n F hionF tiv (lmFF) i on of th o ti po t nt nn v nt fo th
a t i n f hion ind t . t into th t i , d i n ,
n f ct nd oth f hionind t p ticip nt . n 2009, lmFF
tt ct d co d tt nd nc ofo t 370,000 nd i ti t d
to h v di ct n t d vi itoxp ndit of $8.6 i ion in th
Cit of m o n ov th i ht-d f tiv p iod (lmFF econo ic
p ct a nt, J n 2009).
lmFF i i to n t owth within th a t i n f hionind t nd in 2009 d on t t dthi ppo t p ovidin ninf hion d i n d t f orm F hion with p tfo top nt th i co ction . With
t on p icit c p i n,cc to n tion di nd
f hion d , lmFF c t d t nd- on fo th t p o ot d
th n xt n tion of f hioni i nc . a hi h q it f hionnw w inco po t d into th
offici p o . h howcp ovid d ch n d dp o otion oppo t nit fo rmF hion d t .
h lmFF D i n Fo , onof th f tiv n w t initi tiv ,
k d n innov tiv phin ppo tin th owth of th
a t i n f hion ind t . h2009 lmFF D i n Fooff d in i ht into how a t i nd i n c n in int n tion
cc . Pipp Ho t f o u Vogue nd y in s w f o li t
in london w join d ocd i n m n P k. o th th
dd d th k t p tow dt i hin within
co p titiv o nvi on nt, w th oppo t niti nd pitfof int n tion xp n ion.
f s i u t m uc t (fimc)
h Cit of m o n cont i tto th owth nd p o otion of
a t i n f hion nd d i n
i tin o ni tion ch th F hion nc to m o nC nt (F mC). F mC i not-fo -p ofit o ni tion th t p ovid
in ind p nd nt d i n with th n c o c to
i d ki nd in know dfo cc , whi t inin c tivf do . t i th fi t of it kind in
a t i nd i on of on fivin th wo d. loc t d on l v 2m o n C nt , F mC off
oth t i nvi on nt nd wo kin p c fo o n d i nto c t , n f ct , xhi it nd
th i d i n .
F mC o h two ddition t i o t t within
m o n C nt th t p ovidd i n with th oppo t nit to t nd on nd th ico ction in th i own t i p c .
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8/2/2019 Retail Strategy Report Card Retail Mix
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32 year Hree reP r CarD 2008:2009
int t nd ctivit nd, ovth on t , hi h i ht th t ioppo t niti in th p cinct.
c s St t t
h tot po ition d f dof th d v op d g nd H tthot on Co in st t off n w x t i p cinct ho ine po io a ni, b i ndP p P . lo i V itton hcontin d it do in nc of Co in
nd r t t with co p tf i h nt nd th P d
f hip to , od d on thmi n to , op n d in id-2009.
hi contin d n w wi nth t Co in st t in t thfo f ont of d i i it in t of
t i d tin tion .
book ind D i n, oc t d t thg i with hopf ont on e iz thst t, i sw di h p ci i t t iof p p p od ct in th foof tif o nd not ook ,
di i , photo , indnd fo d . h to o tock p ctic n of to oxcov d in vi nt co o d f ic.
a i o m d vic i v ifo tho who wi h to dd v p on to ch to th i jo n , photo
o to ox.
h v nt- d c t d fo tth stick n tit t , oc t d owF ind st t in th D vs w . h hop tock 500 o ozin t n on ti f o ov
a t i . t i th on t i o t tof it t p in a t i . h o t
vid zin f n c n h v th i own
p ic tion tock d in thi niqt i nvi on nt.
th hop [i ] n id v nto t i zin ch p dind p nd nt p ic tion within n nd o nd p int c t , dfo di nc nd in
p int n [th t] c t dfo in th co ci t i cto (stick n tit t w it ,
www. tick in tit t .co , cc don 21 a t 2009).
o j t : e t tysst t t s t t
t t tys s .
d k s p t
m o n Dock nd id v opin into vi nt w t f ont
hoppin p cinct. h Dock ndr t i st t nt, p i h d in 2008,id ntifi th t it wi t k ti to
t i h th co ci vi i it oft i ctivit nd th t th p cinct who wi n fit t i
-p cinct . Dock ndCh of Co c i p tof th Di t ict P cinct P o to
ppo t in own . D in200809, ctiviti inc d d
Wo n b in b kf t nd i fin f o th a t i n C nt
fo r t i st di on t i t nd .
D in 2009 Vicu n, thnc pon i fo p nninnd d v op nt of th ,
p od c d t t to ctiv t v c nt t i p c with int i
. a t , c t , co nit ndi-co ci ctiviti wi
ppo t d to occ p p c .h t t wi n t vi
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8/2/2019 Retail Strategy Report Card Retail Mix
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34 year Hree reP r CarD 2008:2009
W e s t G a
t e F r e e w a y
PARKVIL
WEST MELBOURNE
DOCKLANDS
KENSINGTON
FLEMINGTON
PORT MELBOURNE
FISHERMANS BEND
NORTHMELBOURNE
SOUTH WHARF
M a r i b y r n o n g
R i v e r
Y a r r a R i v e r
E p s o m R o a d
P aT u l l a m
a r i n e F r e e w a y
H a r b o u r
T o w n
V i c t o r i a
H a r b o u r
M a c a ul a y R o a d
m u u tup ts st t y
h m o n c t p cinctp n i joint f nd d th Cit of m o n nd th Victo i n
gov n nt. h c t p cinctp n o t in th d iv of 10- t t ic d v op nt p nfo Chin town, th lon d st tg k p cinct nd l on st t.
h c nt foc of th c pitinv t nt co pon nt of thc t p cinct p n i to p ovid
ch p cinct with di tin i hinph ic f t th t wi cont i tto th di tinct n of p c tth h t of ch p cinct. h
n of p c in th c tp cinct i o p od ct ofth co ctiv o of thco niti th t h v c t dth , o th n xt t p in thc t p cinct p n i to co d
nd p nt th to i of thp op who h v d nd dth p ci p c .
h i njin nt po p oj ct i thfi t co p t d p oj ct within thc t p cinct nh nc nt
f nd. n W dn d 13 m 2009, th lo d m o nd Victo i nP i nv i d n w t w t
i njin g d n, known th i njinnt po , f t in t ikin
cont po i htin d i n. hi njin nt po t th co nof sp in nd litt bo k t t(top of Chin town) p ovid
nific nt ddition to th cit .
d st t cu tu P t a s
-
8/2/2019 Retail Strategy Report Card Retail Mix
13/13
36 year Hree reP r CarD 2008:2009
h fo owin wo k p nn d foth cit pop c t p cinctd in 2009:
c t(l tt b u k St t, m u )
a n w c t n i htin ttw n exhi ition nd r
t t to inc d niq Chinnt n nd down i ht to nh nc
th ch ct of Chin town ndi p ov i htin v .
r f i h nt of xi tin Chint w ( ch ), inc din n w
co o ch , icono ph ndi htin .
p ov nt t th i njing d n, inc din th in t tionof two onz ion ( ift f o oChin i t cit , i njin), ndp o p din .
g k p t(l s St t, m u )
n t tion of n w g k-th d c n o nd o tdoo
tin .
a n w g k p cinct t w withc t n i htin in t d ovth int ction of lon d st t
nd r st t.
it p t(ly St t, c t )
n t tion of p fo nc t ,n w p o , t nd occco t t Pi zz t i , nco in
o co nit ctivit in th.
an ddition c nt p th, ci ctin nd t p ntin t a
sq so th.