retail strategy and development.ppt

7/29/2019 retail strategy and development.ppt

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Retail Marketing: Planning &

Development

Strategic marketing for

retailing, knowing your customers

Fundamentals ofMerchandising,

establishing a pricing strategy,


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Strategic marketing for retailing,

The Retail Concept- is a

management orientationthrough which the retailers try to

focus on the needs of their

target market and satisfy theitneeds more effectively than the

compititor


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Retail Market- Can be defined in terms of

agroup of customers with similer needs

These needs can be worked out in terms of

Geographical locations

Demographics Life style

Buying Situation


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Retail Strategy- is a statement

worked out to identify

The reletive target market

The specific format to be used to satisfy

the target market Work out the basis on which to build

sustainable compititive advantage


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Sustainable competitive advantage

can be gained by-

Focus on customer loyelity

Positioning of the retail outlet

Location

Human resourse management Efficient supply chain management

Devlop unique merchendise


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Strategic Retail Planning

Process

Define a business Mission

Conduct a business audit

Identify strategic opportunities

Evaluate strategic opportunities

Establish specific objectives and allocatetesources

Devlop a retail mix to implement strategy


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7

Knowing your customer:Understanding the retail customer

Understanding how information was sought bythe customer

The process of evaluation of various productand services

How when and where the customer uses theproduct

The payment process

The post purchase behaviour

The competitor and how the customerperceives him


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Understanding the retail

customer Factors influencing the retail customer Range of merchandise

Convenience Time to travel

Socio-economic background and

culture

The stage of the family life cycle


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customer The customer decision making

process Identification of a need

Search for information Evaluating alternatives

The purchase decision


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customer Factors effecting consumer behaviour

Personality

Lifestyle

Culture

Social class

Family and house hold influence


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MERCHANDISE

MANAGEMENT


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Fundamentals of

MerchandisingMerchandising management involves a

process by which the retailer tries to

offer the right quantity of the right

merchandise in the right place at the

right time along with meeting the

financial goals of the company


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Fundamentals of

MerchandisingMerchandise management is

the planning andimplementation of the

acquisition handeling and

monitoring of merchandise

categories for an identified

retail organisation


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Fundamentals of

MerchandisingKey emphasis

Forward planningMonitoring

handling


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Retail Merchandising is the process of

developing, securing, pricing,

supporting and communicating theretailers merchandise offering.

It means offering the right

product at the right time at

the rightprice with the

right appeal!!


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Fundamentals of

Merchandising Categorising the buying

process

Meaning of Category

A category is an assortment of

items which the customer maypercieve as substitites for eachother


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Fundamentals of

Merchandising Category Management

Category management is theprocess by which a retail

business is managed with the

objective of maximising the salesand profit of a category


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Fundamentals of

Merchandising Categorising Merchendise

Merchendising group Department

Classification SKU


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Fundamentals of

MerchandisingMerchendise Plan-

The ObjectiveDefining the target Market

Establishing performance goals

Which maerchndise needs more

or less emphasis


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Fundamentals of

Merchandising Phases in merchendise Plan

Maketing Consideration Mercchendising strategy option

Types of customer needs

Financial plan

Merchendise assortment search


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Steps In The Retail

Merchandising Process1. Develop the merchandise mix and

establish the merchandise budget.

2. Build the logistic system forprocuring the merchandise mix.

3. Price the merchandise offering.

4. Organize the customer support

service and manage the personal


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Retail merchandising requires management

of the merchandise mix including:

1. Planning Merchandise Variety2. Controlling Merchandise Variety

3. Planning MerchandiseAssortment/Support

4. Controlling Merchandise

Assortment/Support5. Merchandise Mix Strategies

Developing the merchandise mix allows


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Retail merchandising requires management of

the merchandise budget including:

1. Planning And Controlling Retail Sales2. Planning And Controlling Inventory

Levels

3. Planning And Controlling RetailReductions

4. Planning And Controlling Purchases

5. Planning And Controlling ProfitMargins


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THE COMPONENTS OF THE

MERCHANDISE MIXMerchandise Variety

(# of product lines)

Merchandise Assortment

(# of product items)

Merchandise Support

(#of product units)


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Planning Merchandise VarietyInvolves Planning And

Controlling Product Lines

Retailers use MANY factors to

evaluate product lines!!


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FACTORS USED TO EVALUATE

PRODUCT LINES

1. 1.The compatibility amongproduct lines.

Must Consider:

Product substitutes

Product complements

Unrelated products


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PRODUCT LINES

2.The physical attributes of eachproduct line.

Must Consider:

Product bulk

Product standardization

Product service levels

Product selling methods


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PRODUCT LINES

The role branding plays in thesuccess of the product line.

Must Consider: How brands can distinguish a retailer from

competitors

How brands can build store loyalty

The advantages and disadvantages of offeringdifferent types of brands no names, vendorbrands, store brands (private labels) and

licensed merchandise


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PRODUCT LINES1) The market appropriateness of each product line.

Must Consider:

How well the product matchesconsumption patterns and buying needsof targeted consumers

The relative advantage, affinity, trialability,

observability and complexity of newproduct introductions

Market trends provide products the

market wants!!


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PRODUCT LINES1. The impact of lifestyle on product line

acceptance.

Must Consider:

Targeted customers activities, interests,and opinions

The match between consumers lifestyleand retailers image

Usefulness of trade shows to identifyproduct lines for targeted consumers

lifestyles


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CONTROLLING MERCHANDISE VARIETY

Is an art and a science

No rules for what should be included inthe merchandise mix and what should

be excludedTwo useful management methods

I. Category Management: each productmanaged as a business unit at thestore level

II. ABC Analysis: each product line isrank ordered based on erformance


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PLANNING MERCHANDISE

ASSORTMENT AND SUPPORTMust organize the merchandise mix as to the

number of different product lines carried

Must decide on:

Brands

Sizes

ColoursMaterial

Styles


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PLANNING MERCHANDISE

ASSORTMENT AND SUPPORT Goal is to ensure that product choice meets

targeted consumer needs

Must carefully plan the number of units to have on

hand to meet the expected sales for the brand,size, color combinations

Must develop merchandise lists

1. Basic Stock List (staple items)2. Model Stock List (fashion items)

3. Never Out List (key items and best sellers)

CONTROLLING MERCHANDISE


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CONTROLLING MERCHANDISE

ASSORTMENT AND SUPPORT

Involves monitoring and adjusting thetypes of product lines that are addedand dropped from the merchandise mix

Two widely used methods to controlassortment and support:

1. Inventory turnover: rate at which theretailer depletes and replenishesstock

2. Open-to-buy:amount of new


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Merchandise Mix StrategiesDifferent optimal variety and assortment

strategies possible!! Narrow Variety/Shallow Assortment

Vending machines

Newsstands

Door-to-door

Wide Variety/Shallow Assortment

Variety Stores

General Stores

Discount Stores

Narrow Variet /Dee Assortment


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MERCHANDISE BUDGET

MANAGEMENT

Financial management tool used to planand control the total amount (in dollars)

of inventory carried in stock at any time Determines how much a retailer should

invest in inventory during a specifiedperiod

Remember: Merchandise Budgetcontrols dollars; Merchandise Mixcontrols product units


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Pricing in Retail


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If you get your customers because of

price,

you are going to Loose them becauseof price.
http://images.google.co.in/imgres?imgurl=http://www.furniturelandde.com/images/low-price-image.jpg&imgrefurl=http://www.furniturelandde.com/low_prices.html&usg=__s7X4fri_4pnPHPRSNAcrhiFqlcw=&h=340&w=298&sz=34&hl=en&start=1&tbnid=6NJHoJvpkIqlEM:&tbnh=119&tbnw=104&prev=/images%3Fq%3Dlow%2Bprices%26gbv%3D2%26hl%3Den%26sa%3DG


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Basic Pricing StrategiesMark-up Pricing

Markup on cost can be calculatedby adding a pre-set (often industrystandard) profit margin, or

percentage, to the cost of themerchandise.

Markup on retail is determined bydividing the dollar markup by retail.


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Manufacturer suggested retail price

(MSRP) is a common strategy used by thesmaller retail shops to avoid price warsand still maintain a decent profit. Bypricing products with the suggested retailprices supplied by the vendor, the retailer

is out of the decision-making process.Another issue with using pre-set prices isthat it doesn't allow a retailer to have anadvantage over the competition.

Vendor Pricing


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Competitive Pricing

Consumers have many choicesand are generally willing to shoparound to receive the best price.Retailers considering acompetitive pricing strategy willneed to provide outstandingcustomer service to stand abovethe competition.


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Pricing below competitionsimply means pricingproducts lower than thecompetitor's price. This

strategy works well if theretailer negotiates the bestprices, reduces costs and

develops a marketingstrategy to focus on pricespecials.


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Prestige pricing, or pricingabove competition, may beconsidered when location,exclusivity or unique customerservice can justify higher prices.Retailers that stock high-qualitymerchandise that isn't availableat any other location may bequite successful in pricing theirproducts above competitors.


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Psychological pricing is used when

prices are set to a certain level wherethe consumer perceives the price to

be fair. The most common method is

odd-pricing using figures that end in5, 7 or 9. It is believed that

consumers tend to round down a

price of $9.95 to $9, rather than $10.

Psychological Pricing


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Other Pricing Strategies

Keystone pricing is not used as oftenas it once was. Doubling the cost paidfor merchandise was once the rule ofpricing products, but very few products

these days allow a retailer to keystonethe product price. Putney Pricingstrategy is being used by someretailers to increase margins.

Multiple pricing is a method whichinvolves selling more than one productfor one price, such as


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three items for $1.00. Not only is thisstrategy great for markdowns or salesevents, but retailers have noticed

consumers tend to purchase in largeramounts where the multiple pricingstrategy is used.


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Discount pricing and pricereductions are a natural part ofretailing. Discounting can include

coupons, rebates, seasonal pricesand other promotional Markdowns.

Merchandise priced below cost is

referred to as loss leaders. Althoughretailers make no profit on thesediscounted items, the hope isconsumers will purchase otherroducts at hi her mar ins durin
http://retail.about.com/od/marketingsalespromotion/a/loss_leaders.htmhttp://retail.about.com/od/marketingsalespromotion/a/loss_leaders.htm


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As you develop the best pricing modelfor your retail business, understandthe ideal pricing strategy will depend

on more than costs. It is difficult tosay which component of pricing ismore important than another.

Just keep in mind, the right productprice is the price the consumer iswilling to pay, while providing a profitto the retailer.

Cl ifi ti f R t il


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Classification of Retail

Operations

Classificationof

RetailEstablishments

Ownership

Level of Service

Product Assortment

Price

2


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Classification of Ownership

IndependentRetailers

Chain Stores

Franchises

2


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Level of Service

Full ServiceSelf Service

Discount stores Exclusive storesFactory outletsWarehouse clubs

2


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Mass Merchandising

Retailing strategy using

moderate to low prices on

large quantities ofmerchandise and lower

service to stimulate high

turnover of products.

3

Hypermarket and


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Hypermarket and

Supercenter

HypermarketA large retail store combining

a supermarket anda full-line discount store.

SupercenterRetail store combining groceriesand general merchandise goods

with a wide range of services.

3


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Nonstore Retailing

Major Forms

ofNonstoreRetailing

Automatic Vending

Direct Retailing

Direct Marketing

Electronic Retailing

4


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Direct Retailing

Door-to-Door

Office-to-Office

Home SalesParties

Direct Retailers

sell products:

4


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On Line

http://www.avon.com

Direct Marketing

Telemarketing

Catalogs & Mail Order

Direct Mail

Typesof

DirectMarketing


4
http://www.avon.com/http://www.avon.com/http://www.avon.com/


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On-Line Retailing

Shop-at-Home NetworksTypes

ofElectronicRetailing

On Line

http://www.gap.com

http://www.jcrew.com

4
http://www.gap.com/http://www.jcrew.com/http://www.jcrew.com/http://www.jcrew.com/http://www.gap.com/http://www.gap.com/


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Basic Forms of Franchising

Business FormatFranchising

Product and Trade NameFranchising

Basic Formsof

Franchising

On Line

http://www.sylvanlearning.com

5
http://www.sylvanlearning.com/http://www.sylvanlearning.com/http://www.sylvanlearning.com/


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Retail Marketing Strategy

Develop the Six Ps

Define & Selecta Target MarketKey Tasks

inStrategicRetailing

6


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Defining a Target Market

STEP 1:

Segment the Market

Demographics

Geographics

Psychographics

6


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Choosing the Retailing Mix

STEP 2:

Choose theRetailing Mix

Product

Price

Promotion

Place

Personnel

Presentation

6


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The Retailing Mix

TargetMarket

Product

Price

Promotion

Place

Personnel

Presentation

6


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Product Offering

The mix of products offered to

the consumer by the retailer;

also called the productassortmentormerchandise

mix.

On Line

http://www.kroger.com

6
http://www.kroger.com/http://www.kroger.com/http://www.kroger.com/


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Retail Promotion Strategy

Retail

PromotionStrategy

Advertising

Public Relations

Publicity

Sales Promotion

6

Factors to Consider in Site


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Factors to Consider in Site

Selection

Economic growthpotential

Area competition

Geography

6


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Location Decisions

Freestanding Store

Shopping Center

Tenant

Mall Tenant

On Line

http://www.mallofamerica.com

6

Shopping Center and Mall
http://www.mallofamerica.com/http://www.mallofamerica.com/http://www.mallofamerica.com/


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Shopping Center and Mall

Locations

Advantages

Design attractsshoppers

Activities and anchor

stores draw customers

Ample parking

Unified image

Disadvantages

Expensive leases

Failure of common

promotion efforts

Lease restrictions

Anchor store

domination

6


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Price

QualityImage

High PriceLow Price

Good Value

6

Presentation of the Retail


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Presentation of the Retail

StoreEmployee Type & Density

Merchandise Type & Density

Fixture Type & Density

Sound

Odors

Visual Factors

Factorsin

CreatingStoresAtmosphere

6

Personnel and Customer


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Personnel and Customer

Service

Suggestive Selling

Trading Up

Two CommonSelling

Techniques

6


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Global Retailing

Spread ofcommunicationand mass media

Lowering of tradebarriers and

tariffs

Growth potentialin underserved

markets

Reasons forGlobal Expansion

7

Factors Used to Analyze


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Factors Used to Analyze

Global Retail MarketsMarket Size & Economics

Infrastructure & Distribution

Competition

Operations

Financial & Tax Reporting

Merchandise Acceptability

Partnering Capability

7


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Global Retailing

Prerequisites forGoing Global

On Line

http://www.walmartstores.com

Secure

Domestic

Position

Long-Te

rm

Perspective

Consistent

Globaland

Corpo

rate

Strate

gies

7
http://www.walmartstores.com/http://www.walmartstores.com/http://www.walmartstores.com/


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Trends in Retailing

Trends inRetailing

Entertainment

Convenienceand Efficiency

Customer Management

8

Customer Management


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Customer Management

Strategies

Customer RelationshipMarketing

LoyaltyPrograms

Clienteling

8


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Importance of location decision:

Requires complex decision making

Costs lots of money Little flexibility once a location has been

chosen

Attributes of location have a strong impacton the retailers strategy


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Type of Retail Stores

The Isolated Store or a free standinglocation

Part of a business district Part of a shopping center'

Why Is It Important To Choose A


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Why Is It Important To Choose A

Store Location Carefully?

Location can differentiate the store andprovide a competitive advantage

Location affects marketing strategyDetermines customer patronage

Impacts store image and personality

Location affects the financial strategy

Determines cost

Affects store volume

C it i t b id d


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Criteria to be considered: Size & characteristics of population

Level of competition

Access to transportation

Availability of parking

Attributes of nearby stores

Property costs

Length of agreement (if lease) Population trends

Legal restrictions


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Site Evaluation

Accessibility

Locational advantages

Terms of occupancy

Legal considerations (e.g. environmental

considerations, zoning restrictions,

building codes, signs, licensing

requirements)


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Checklist for Site Evaluations

Local Demographics

Population and/or household base Population growth potential Lifestyles of consumers Income potential Age makeup Population of nearby special markets,

that is, daytime workers, students,and tourists, if applicable

Occupation mix


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Traffic Flow and Accessibility

Number and type of vehicles passing location Access of vehicles to location

Number and type of pedestrians passinglocation

Availability of mass transit, if applicable Accessibility of major highway artery

Quality of access streets Level of street congestion Presence of physical barriers that affect

trade area shape


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Retail Competition

Number and types of stores in area Analysis of key players in general area

Competitiveness of other merchants Number and location of direct competitorsin area

Possibility of joint promotions with localmerchants


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Site Characteristic Number of parking spaces available Distance of parking areas Ease of access for delivery Visibility of site from street

History of the site Compatibility of neighboring stores Size and shape of lot Condition of existing building

Ease of entrance and exit for traffic Ease of access for handicapped customers Restrictions on sign usage Building safety code restrictions Type of zoning


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Cost Factors

Terms of lease/rent agreement Basic rent payments Length of lease Local taxes Operations and maintenance cost Restrictive clauses in lease Membership in local merchants

association required Voluntary regulations by local merchants


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Site Selection

Trade area -- contiguous geographic area

that accounts for the majority of a stores

sales and customers Primary trade zone -- Usually 3-5 mile

radius; generates 60-65% of customers

Secondary trade zone -- Usually 3-7 mileradius; generates 20% of customers

Tertiary trade zone -- Usually 15 - 50 mile

Steps involved in choosing a site


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p gStep-1 Market entification

Step- 2 Determining the market potencial

Demographic feature of the population

The charecteristics of the households in ares Compitition and compatibility

Laws and regulations

Trade Area Analysis

Steps involved in choosing a


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Steps involved in choosing a

site

Step3 and 4- Identify Alternate Site and Sselect

the site

Trafic Accsessebility of the market

Existing stores in the area and their type

Amenities avalable

To buy or to lease

Product mix to be offered


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Steps in selecting a site:


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Steps in selecting a site:

Evaluate alternative geographic areas in terms

of the characteristics of residents and existing

retailers (trading-area analysis)

Determine whether to locate as stand-alone,

unplanned business district or planned shopping

center

Make a decision about location type

Analyze alternate sites


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Retail Trading Area

Is the area from which a retailer attracts itscustomers or obtains its business

Clear delineation has several benefits

Demographic and socioeconomic characteristics

of consumers can be determined

Focus of promotional activities can be ascertained

Impact of branch store can be determined

Geographic weaknesses can be highlighted

Size and shape of the trading area


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Size and shape of the trading area

depends on:

Store type

Store size

Location ofcompetitors

Travel time

Traffic barriers

Availability ofproducts


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How To Evaluate A Trading Area

Spotting techniques

License plate surveys

Customer surveysCustomer credit, delivery or service records

Customer participation in contests and

sweepstakes


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How To Evaluate A Trading Area

Quantitative procedure

Converse breakeven point method

Huffs probability model


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Chapter 2

Retail Formats

Faiza Nasir

Merchandises Division


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Merchandise s Division

Product Width

Product Length

Product Depth

SKUs?


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Inventory control count that representsone or more items that will be soldtogether. For example, a retail bed storewould consider one bed frame with fourwheels equal to one SKU (even though

the frame and the wheels come fromdifferent suppliers), because a frame isnever sold without wheels, and wheels are

never sold alone. Conversely, a frame, abox spring, and a mattress would beconsidered three SKUs, because any of

the three items might be sold separately


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Store vs.

Non-Store formats

Store Formats by Location


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Store Formats by Locationa) Chain store

Multi-locational

Operates multiple outlets under common ownership

Engages in some level of centralized or coordinated purchasingand decision making

b) High street format:

A retail chain that seeks to locate itself in busy shopping areas(generally less than 2,000 sft, with no parking facilities and focusedmerchandise categories)

c) Destination format:

Independent retail stores located specifically in an area withalluring propositions (usually large in size, with ample concessions,huge parking space, wide merchandise categories)

Competitive State of Chains


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Competitive State of Chains

Advantages Bargaining power

Cost efficiencies

Efficiency from

computerization, sharingwarehouse and otherfunctions

Defined managementphilosophy

Considerable efforts inlong-run planning

Disadvantages Limited flexibility

Higher investment costs

Complex managerialcontrol

Limited independenceamong personnel

Convenience Store Strategy Mix


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Convenience Store Strategy Mix

Location:

Neighborhood

Merchandise:

Medium width

and low depth

of assortment;average quality

Prices:

Average to

Above average

Atmosphere &Services:

Average

Promotion:Moderate

Store Formats by Ownership


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Store Formats by Ownershipa) Independent

Generally higher level of independent retailers exists

50% of these are run by owners and their families

Why so many? Ease of entry

b) Franchise:

A contractual agreement between a franchisor and a retail

franchisee, which allows the franchisee to conduct businessunder an established name and according to a given pattern

of business

Franchisee pays an initial fee and a monthly percentage of

gross sales in exchange for the exclusive rights to sell

Competitive State of Independents


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Competitive State of Independents

Advantages

Flexibility in formats,locations, and strategy

Control over investmentcosts and personnelfunctions, strategies

Personal image

Consistency andindependence

Strong entrepreneurialleadership

Disadvantages Lack of bargaining

power

Lack of economies of

scale Labor intensive

operations

Over-dependence onowner

Limited long-runplanning

Competitive State of Franchising


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p g

Advantages

small capital required

acquire well-knownnames

operating/managementskills taught

cooperative marketing

possible

exclusive selling rights

less costly per unit

Disadvantages oversaturation could

occur

franchisors mayoverstate potential

locked into contracts

agreements may becancelled or voided

royalties are based

on sales, not profits

From the Franchisors Perspective


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p

Benefits

national or globalpresence possible

qualifications for

franchisee/operations are setand enforced

money obtained at

delivery royalties represent

revenue stream

Potential Problems potential for harm to

reputation

lack of uniformity

may affect customerloyalty

ineffective franchisedunits may damageresale value,

profitability potential limits to

franchisor rules

Store Formats byM h di C t


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Merchandise Category

a) Family store Store dealing in all categories of related item (For e.g. apparel

store offering merchandise to suit the wardrobe of a family)

b) Specialty format:

Narrow product lines with good depth. Specializing in a given type

of merchandise, offering attentive customer services.c) Department store format:

Large in size having several departments working as SBUs

d) Super market format:

Departmentalized, specializing in foodstuff, grocery and limited

non-food categories, free access displays so that customers canpick from shelves.

e) Emporium:

Selling a variety of a particular group of merchandise (sariemporium).

Specialty Store Strategy Mix


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Merchandise:

Very narrow width and

extensive depth of

assortment; average to

good quality

Prices:

Competitive to

Above average

Atmosphere andServices:

Average to excellent

Promotion:Heavy use of displays

Extensive sales force

Specialty Store Strategy Mix

Department Store Strategy Mix


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Department Store Strategy Mix

Location:

Business district, shopping

center or isolated store

Merchandise:

Extensive width and

depth of

assortment; average togood quality

Prices:

Average to

Above average


Good to excellent

Promotion:

Heavy ad and catalog

use; direct mail;

personal selling

Conventional Supermarket


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Strategy Mix

Location:

Neighborhood

Merchandise:

Extensive width

and depth

of assortment;

average quality;manufacturer,

private, & generic brands

Prices:

Competitive


Average

Promotion:

Heavy use of

newspapers, flyers,

and coupons

Store Formats by Size


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Store Formats by Size

a) Superstore format

Single-level large store, twice the size of a supermarket, offersnon-traditional goods and services like pharmacy, flower shop,bookstore, salad bar, bakery etc.

b) Shopping Mall:

Spread over a large area, arrangement of retail stores and placesfor leisure activities.

c) Shopping Center:

Plaza combining five or more tenant spaces developed under onebuilding.

d) Hypermarket: Wide variety, offering in large quantities in each category selling

huge volumes at low margins.

Store Formats by Price


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y

a) Discount format

Bazaar format, believing in discounts more often.b) EDLP format:

Specialize in a particular merchandise line, assuring consistentlylow prices.

c) Category killer format:

Large specialty store having enormous selection of its productcategory at relatively low prices.

d) Factory-outlet format:

Owned and operated by the manufacturer

e) Warehouse format:

Large sale of discontinued merchandise, has large width anddepth in many categories it retails.

f) Single-price denomination format:

Scrambled merchandise at just one price point, generally at a lowone.

Discount Store Strategy Mix


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Discount Store Strategy Mix

Merchandise:

Extensive width and

depth of

assortment; average to

good quality (overruns,

irregulars, cut-sizes)

Prices:

25% or more below

MRP

Atmosphere/ Services:Slightly below

average to average

Promotion:Heavy on newspapers;

price-oriented; selling

Factory Outlet Strategy Mix


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Factory Outlet Strategy Mix

Merchandise:

Moderate width and

poor depth of

assortment;

low continuity (cancelled

orders, discontinuedmerchandise)

Prices:

Very Low

Atmosphere/ Services:

Very low

Promotion:Little

Warehouse Store Strategy Mix


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Warehouse Store Strategy Mix

Location:

Secondary site, often in

industrial area

Merchandise:

Moderate width and

low depth of

assortment; emphasis on

manufacturer brands

bought at discount

Prices:

Very low


Low

Promotion:Little or none

Store Formats by Concessions


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Store Formats by Concessions

a) Stopover store format

Like petrol pump, offers instant use or ready-to-eat categories ofmerchandise.

b) Kiosk:

Small freestanding pavilion

c) Alliances:

With brands that customers trusts

Bazaars?


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Bazaars?

Seasonal

Structured

Un-structured

Thematic

retail strategy and development.ppt

Documents

Transcript of retail strategy and development.ppt