Retail Sensitization - Liberty Shoes Online
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Transcript of Retail Sensitization - Liberty Shoes Online
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Retail SensitizationRetail SensitizationDay 1D
ay 1
Session 3Session 3
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What is Retailing ?What is Retailing ?
Selling oods ! Ser"ices to the end
cons#mer
enerally at a Store
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Types of RetailingTypes of Retailing Store based retailing
Independent$Standalone
stores
%epartment stores
Specialty stores
&ood and grocery
Pharmacy
'ifestyle prod#cts Wareho#se(cl#b$
hypermar)et
&actory o#tlets
*on store based
retailing
Internet
Catalog#e
%irect
+'+
,ending
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HYPERMARKET
E.g. Big Bazaar,Giant
DEPARTMENT STORE
E.g..Shoppers
Stop,i!est"#e,G#o$%s,&est
si'e
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SPE()A)TY STORE
E.g*+nite' (o#ors o! Benetton,Rega# shoes,
P#anet ashion
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The gro-th of +allsThe gro-th of +alls
Saharganj Mall, Lucknow City Square Mall, Jammu
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Changing face of the IndianChanging face of the Indian
retail ind#stryretail ind#stry
50s 90s80s60s 70s
Sing#e $ran'
!ran-hise'
-hains
Stan' a#one
#arge
store
(hains o!
#arge
stores
irst o! -hain
stores BATA/ Sing#e $ran'-hains
pro#i!eration
Stan' a#one in'epen'ents
~ 400 Sft.
~ 1500 Sft.
~ 15000 Sft.
~ 30000 Sft.
50000 Sft +.
Store
size
De-a'e
MA MAN)A
2000s
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The Retail 'andscapeThe Retail 'andscape !er "# million square $eet o$ mo%ern mall s&ace in !arious stages o$ %e!elo&ment
1#'( million square $t' mall s&ace un%er %e!elo&ment in Delhi an% su)ur)an towns alone
Differentiated positioning
through product and tenant mix
and facilities offered
Adequate parking facilities
Mix of shopping, entertainment
and leisure
Specialized Facilities children
play areas, baby changing
rooms special proisions for
the handicapped
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&oot-ear Retailing&oot-ear Retailing rganize% $ootwear market in *n%ia !alue% at +S "##mn
-remium $ootwear market estimate% at . /#0 o$ the
organize% $ootwear market, e&ecte% to grow at /#23#0 a
year
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Premi#m &oot-ear and 'ifestylePremi#m &oot-ear and 'ifestyleBrands$ StoresBrands$ Stores
ush -u&&ies4lorsheim
Carlton
Lee Coo&er
4ila
52Swiss6ike
-uma
Con!erse
Curtume Cacique
7%i%asRee)ok
Rock&ort
Skechers
Dr' Scholls
Clarks8asoline
9:ess6ine ;est
Foot!ear
Jane Shilton
ugo uitton
Royal S&orting ouse
Marks ? S&encer
=rmenegil%o @egna
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Organised Shoe RetailingOrganised Shoe Retailing Shift in perception of c#stomers -hile b#ying
shoes
Shoe are no longer bo#ght as a commodity
*o- a Fashion Accessory
Match it to the:
Occasion Colour of your dress
Bags
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Shoe Retailing ( ThenShoe Retailing ( Then
=m&hasis on &ro%uct attri)utes A Com$ort an% Dura)ility
Shoe is a commo%ity an% highly >ersatile
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Shoe Retailing ( *o-Shoe Retailing ( *o-
=m&hasis on +sageB ccasion riente% 4ashion
S&eci$ic shoes $or s&eci$ic occasions
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./ercise./ercise
Please gi"e at least 0 reasons for the
follo-ing 1#estion2
What ad"antages$benefits does a
modern retailer li)e Re"ol#tions offer to
the c#stomer "s3 a independent$
standalone store?