Slide 1

Retail Market Strategy

1Direct CompetitorsPink 629Kathleens Unique BoutiqueLa Mode Dress ShopWal-MartK-Mart

2Target Market & PositioningTeenage girls and womenAges 15-60

Positioned in the middleMost items are trendy but casualService is limited

3StrategyTo sell trendy but comfortable clothing at affordable prices

4Competitive AdvantageCustomer loyaltyTake Ten CardRetail BrandingMaurices $29 jeansLocationRight off the InterstateCommitted, knowledgeable employees

5Retail MixBroad variety of women's clothingJeans, casual, dressy, shoes, and accessoriesLimited assortmentAverage PricingConvenient locations in high traffic areas such as malls

6SWOTStrengthsCustomer LoyaltyLocationFinancial resources

WeaknessesLimited assortment & storage space

OpportunitiesExpand Franchise

ThreatsNew clothing stores moving into nearby strip mall

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