Presented By:-Vihang Shah

Retail Management

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Contentsl Introductionl Retail Functions in Distributionl Characteristic of Retailerl Function of retailerl Retailing Conceptl Retailing in Indial Why retailing is a success??

The distribution of products begins with the producer and ends at the ultimate consumer

A process of promoting greater sales and customer satisfaction

Introduction

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Last link in functions distribution

Purchases goods in large quantinity.

Deals in general products or a variety of merchandise.

Providing maximum satisfaction to the consumer

Characteristic of Retailer

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Retail Functions in Distribution

A Typical Channel of Distribution

Manufacturer

Wholesaler RetailerFinal

consumer

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Performs storing function by stocking the goods

l Develops personal contact with the consumers

l Performs two functions

l Buys a variety of products

Function Of Retailer

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Bears the risks of goods

Resorts the goods

Makes arrangement for delivery of good

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Continue…..

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Retailing Concept

Customer orientation

Coordinated effort

Value- driven

Goal orientation

Retailing concept Retail Strategy

Customer orientation – Concentrate on need of consumer

Coordinated effort – Integrates all plans

Value-driven – Offer good value to the

Goal oriented - Set a goal.

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Indian retail market is estimated to be US$ 500 billion

One of the top five retail markets in the world

fastest growing retail markets in the world, with 1.2 billion people.

Employs about 40 million Indians (3.3% of Indian population).

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Retailing in India

Future of Retailing in India

Growth-oriented objectivesAppeal to prime marketFocusStrong customer service for its retail categoryMultiple points of contactEmployee relationsInnovationCommitment to technologyConstantly monitoring performance

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Why Retailing is a success??

Summaryl Introductionl Retail Functions in Distributionl Characteristic of Retailerl Function of retailerl Retailing Conceptl Retailing in Indial Why retailing is a success??

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