Retail management strategy for e-commerce portal
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Transcript of Retail management strategy for e-commerce portal
Financial Requirements…2100 Sq.ftWarehousing
• No investment for warehousing
• 5 Bikes for Delivery of products
15 employees Staffs
• 8 laborers to maintain warehouse
Online Promotion – 3 lakhsPromotional Activities
• Offline Promotion - 2 lakhs
Operations…24/7 All time delivery
Web management
Dedicated person to handle website
Temporary Employee
To increase the business & bring them periodically
E-commerce in Box
Starting a e-commerce site with 25$ every month
Gender
Male
T-shirts
Collar
V-Neck
Shirts
Informal
Formal
Trousers
Denim
Formal
Other Accessories
Socks Shorts
Female
T-shirts Trousers
Denim
Formal
Merchandise Hierarchy
Online Marketing…
SEO & SEM in order to
increase the
visibility
Stamp ads on side pane & timeline
ads.
Conducting contest
based on keywords
Banner post with hashtags