Retail Banks and Credit Union promotions designed to drive traffic
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AmSouth Bank Case Study Objective New customer acquisition Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches. Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period. Display Game Card
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Transcript of Retail Banks and Credit Union promotions designed to drive traffic
AmSouth Bank Case Study
Objective New customer acquisition
Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches.
Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches.
Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.
DisplayGame Card
Fidelity Bank Case StudyObjective: New Branch Grand Opening
Results:The bank received over 4000 new and potential customers over a 4 week period -18% response rate
Bremer Bank Case Study
Results: Mailed to 80,000 of which 40,000 were potential candidates. 12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher
Bank of Utah Case Study
The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and bank customers.
