Summary Accomplished, focused and detail-oriented team player with over six years marketing

experience and a comprehensive understanding of brand management, marketing strategy, event marketing, promotions, research, and social media. Proven ability to coordinate multiple projects with competing deadlines and separate budgets.

Experience Promotion Manager – Radio Disney Detroit

8/11 – 9/14 The Walt Disney Company Southfield, MI Act as the marketing manager for the Michigan and Northwest Ohio region, overseeing the

creation, development, and execution of all local marketing programs and on-site events designed to increase brand awareness of The Walt Disney Company and promotional partners

Manage all marketing and advertising for the region including on-site signage, social media, direct mail, PR, and sponsorship activities, ensuring that all messaging is on brand and compliant with standards of The Walt Disney Company

Responsible for developing and managing strategic partnerships and third party vendors, creating promotional calendar, and analyzing success of partnerships and events

Serve as project manager and liaison between all parties (internal account executives, external clients, vendors, and internal creative team) on all creative products, production of premium items, and collateral

Work in tandem with VP of Marketing to conceptualize, develop, and commission the creation of the Radio Disney Fa-la-la-lidays traveling float

Responsible for the development of operational plans, timelines, and maps associated with the overall planning strategy needed for over 200 events each year

Oversee complex event logistics across staff, venues and operations, and demonstrate leadership in managing event challenges

Act as interim Station Manager in charge of all sales, legal and business operations Effectively manage the station’s promotion budget, strategizing expenditure allocation,

ensuring all projects are billed on a timely basis and expenditures are on or under budget Develop and cultivate relationships with local media outlets including ABC, NBC and FOX

TV affiliates to garner coverage of key initiative and leverage partnerships Manage all aspects of recruitment, hiring, onboarding, scheduling, rewards and recognition,

and discipline of a staff of over 30 people

Promotion Assistant – Radio Disney Detroit

8/09 – 7/11 The Walt Disney Company Southfield, MI Protect the Disney brand Promote positive company image and facilitate listener interaction

Conduct on site contests, handle promotional giveaways

Assist in interviewing, training and educating staff

Events & Promotions Coordinator

8/09 – 7/10 Greektown Casino-Hotel Detroit, MI Plan & execute all events & promotions, ranging from retail to VIP, to ensure satisfaction

and project completion Market and advertise each promotion and event Oversee daily operations of each promotion and event

Marketing Coordinator

4/09 – 8/09 Percepta Dearborn, MI Responsible for all North American marketing efforts Work with Global Marketing Director to develop and execute marketing strategy

Marketing Associate

5/07 – 6/08 Telemus Capital Partners, LLC Southfield, MI Marketing contact for nationwide company – internal & external Responsible for coordinating company events Work with CEO & President to develop & execute marketing plan & materials Process all media requests

Intern

5/06 – 1/07 The Walt Disney Company Orlando, FL Responsible for managing daily finances for multi-million dollar location Use flexibility to build on skills in various locations across company property Provide extraordinary guest service synonymous with the company name

Education 9/2002 - 5/2006 Wayne State University Detroit, MI

B.S. from the WSU School of Business Administration Major in Marketing with a specialization in Advertising Communications

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