THE RESULTS 2017

RESULTS BROCHURE

GROSVENOR HOUSE

A JW MARRIOTT HOTEL

GROSVENOR HOUSE

A JW MARRIOTT HOTEL

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HEADLINE PARTNERS TRADE MEDIA PARTNER

RESULTS BROCHURE SPONSOR

LEAD PARTNER

THE RESULTS 2017

It’s time to embark on your digital

marketing journey with Mapp.

We help brands deliver

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Join these leading travel brands

and drive your digital marketing

into 2017.

Say #HelloMapp and request your

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We can now send communications and have conversations based on the most recent

customer information. Our turnaround time has gone down from 5 days to 4 hours and

will be reduced to 5 minutes through continued improvements

Mapp’s solution allowed Transport for London to communicate with over 4 million

customers on an individual level about how their specific modes of travel would be

affected during the Olympics and Paralympic games. Getting 35% of Londoners to

change the way they travelled was an incredible achievement

”

”

“

“

- Qantas

- Transport for London

THE RESULTS 2017

Now in its ninth year, The Travel Marketing Awards have developed into one

of the most prestigious events in the travel industry calendar.

This year’s Awards rewarded marketing excellence for work carried out between

September 2015 and August 2016, recognising and acknowledging the force

that successful marketing has become to transform business and drive

business growth.

The Awards reflect the high level of expertise that travel marketers now have in

on and offline channel management, consumer profiling and segmentation, data

analytics, CRM, content creation and social media.

We live in an evolving, highly complex world that challenges principals and

agencies alike. In such a tough environment, 2016 saw some extremely effective

marketing across a range of disciplines. Accordingly, entries for this year’s

Awards have been of the very highest standard.

As an industry, we are learning at an ever-faster rate and CIM Travel Group,

in its activities and events, aims to be at the forefront of this thinking and to

engender a greater understanding of this change.

On behalf of the CIM Travel Group Council, I would like to thank every

organisation that entered this year’s Awards. All entrants are to be applauded

for their great work, particularly the shortlisted finalists.

Travel marketing truly came of age in 2016, producing arguably some of the

industry’s most inspiring work ever. The Travel Marketing Awards celebrates its

tenth anniversary next year, and I’m confident that marketing excellence will

reach even greater heights by the time we come together again in 2018.

Richard Carrick

President

CIM Travel Group

CONGRATULATIONS!

THE RESULTS 2017

By embracing digital, the travel and hospitality industry

has been able to create increasingly personalised

experiences for customers, helping to improve

engagement and loyalty. We passionately believe that

a unified approach to digital marketing and ecommerce

is what today’s world-class travel and hospitality

companies must aspire to. We were delighted to be

Lead Partner of The Travel Marketing Awards for the

fourth year running.

Congratulations to all of the winners and finalists!

John Watton

Senior Director, Enterprise Marketing

LEAD PARTNER

THE RESULTS 2017

DIGITAL AWARDS

SECOND PLACE:

Cheapflights Chat

Uncle Grey for

Cheapflights

THIRD PLACE:

Holiday Roulette

Ogilvy for

British Airways

OTHER FINALISTS:

Barrhead Travel

Social Media

by Barrhead Travel

‘Our People Make Us’:

storytelling through

social

Navigate Digital

for Monarch

BEST USE OF SOCIAL MEDIA (£21,000-£50,000 SPEND)

SHEEP WITH A VIEW

• 800,000+ video views

• 80, 000+ unique visitors engaged

• 14,000+ new Instagram followers

MR.H FOR VISIT NORWAY

SECOND PLACE:

Blue Monday

Mediacom for Thomson

THIRD PLACE:

Power To Your People

by www.CRUISE.co.uk

OTHER FINALISTS:

#StopBlueMondayMedia

DEC BBDO for Promotur –

Turismo de Canarias

BEST USE OF SOCIAL MEDIA (OVER £50,000 SPEND)

DOORS OF THRONES

• 126 million people reached

• 1,800,000 Likes

• 61,000+ Shares

PUBLICIS LONDON FOR TOURISM IRELAND

SECOND PLACE:

The Club

Cedar for British Airways

THIRD PLACE:

Contiki.com

Sagittarius for Contiki

OTHER FINALISTS:

Best of England

by www.bestofengland.com

Red7’s Seriously

Fun New Website

Designate for Red7

BEST MICROSITE OR WEBSITE

JOURNEY LATIN AMERICA

• 109% increase in desktop users

• 133% increase on mobile

• 400% increase in users reaching key holiday pages

SAGITTARIUS FOR JOURNEY LATIN AMERICA

SECOND PLACE:

Overheard in French

Ski Resorts

All Conditions Media for Atout France

THIRD PLACE:

#PerfectCheshire/

#PerfectChester

Vivid for Marketing

Cheshire

OTHER FINALISTS:

#CaptureTheWest

MEC Manchester

for Great Western

Railway (GWR)

The Seychelles Islands

with Kenwood Travel

Accord Marketing

for Kenwood Travel

BEST USE OF SOCIAL MEDIA (UP TO £20,000 SPEND)

ABTA EARLYBIRD CAMPAIGN

• 6 million+ campaign impressions

• Over 2,000 more followers across Twitter and Facebook – up 1,500%

• 11,000+ YouTube video views – up 2,500%

FLAGSHIP CONSULTING FOR ABTA

SPONSORED BY

THE RESULTS 2017

DIGITAL AWARDS

BEST USE OF VIDEO OR FILM

IN DA HOSTEL WITH 50 CENT

• 23 million views globally

• 462 articles across 23 markets with a combined reach of over

1.16 Billion

• 250,000+ Shares

https://www.youtube.com/watch?v=espJ7oIHezk

http://www.hostelworld.com/blog/in-da-hostel-with-50-cent/

LUCKY GENERALS FOR HOSTELWORLD

SECOND PLACE:

Personalised Video

Campaign

WDMP for Monarch

THIRD PLACE:

Spirit of Scotland

Union Advertising

Agency for VisitScotland

OTHER FINALISTS:

Overheard in French

Ski Resorts

All Conditions Media for

Atout France

Kuoni Destination Films

Kuoni / The Progress

Film Company for Kuoni

SECOND PLACE:

Tracks on the Track

MEC Manchester for

Great Western Railway

(GWR)

THIRD PLACE:

Sands of the

Indian Ocean

Propellernet for Kuoni

OTHER FINALISTS:

The French Holiday

Rentals Turnaround

Sagittarius for

French Connections

Increasing Bookings

Through PPC & SEO

by The Travel Chapter

(holidaycottages.co.uk)

BEST USE OF SEARCH

TRAVELZOO 101 GUIDES

• SEO traffic increased by 500% YOY

• “Things to do in the Lake District” search term third on Google search

• 20,000+ referral clicks driven to Lake District businesses

TRAVELZOO

SPONSORED BY

SECOND PLACE:

Emoji Search

by Cheapflights

BEST MOBILE OR APP

BEST APP: TRANSPORT FOR EDINBURGH

(LOTHIAN BUSES)

• 80% growth in downloads

• Increase of 60% in daily users – now over 35,000 per day

• Rating of 4.5/5 stars on the App Store

LOTHIAN BUSES

SECOND PLACE:

Unlock The World 2

House of Kaizen for

Avis Budget Group

BEST USE OF MULTI-CHANNEL

COLOUR YOUR SUMMER

• Branded Advertising Awareness increased by 5%, peaking at

an annual high of 19%

• ‘Brand Strength Share’ second amongst competitor airlines

• Of the Affluent Elder core target audience, 20% booked a flight

– up from 10%

WDMP FOR MONARCH

THE RESULTS 2017

DIGITAL AWARDSSPONSORED BY

SECOND PLACE:

Explore Canada

OMD for Destination

Canada

THIRD PLACE:

Spirit of Scotland

Union Advertising

Agency for

VisitScotland

OTHER FINALISTS:

Discover

by Thomson

British Airways

Content Marketing

Cedar for British

Airways

BEST USE OF CONTENT MARKETING

#STOPBLUEMONDAY

• Over 70,000 more British tourists than in the same quarter in 2015

• €87,000,000+ revenue generated by first-time visitors

• 1 million views and 171 articles in UK media in 24 hours

DEC BBDO FOR PROMOTUR – TURISMO DE CANARIAS

SECOND PLACE:

Progressive Personalisation

Brandwidth Marketing for Royal Caribbean

THIRD PLACE:

Personalised Recommendations

Emailcenter for On The Beach

BEST DIRECT MARKETING (EMAIL)

PERSONALISED VIDEO CAMPAIGN

• 36% open rates

• 99% of customers watched their personalised video in full

• £220,000+ incremental revenue generated

WDMP FOR MONARCH

THE RESULTS 2017

EscapeTravel | Culture | Adventure

CONTACT LAURA.BARNFIELD@METRO.CO.UK / 0203 615 3937 FOR MORE INFO

2.8MILLION people

in London each month

And reaching

Inspiring adventures every Monday

THE RESULTS 2017

MARKETING AWARDS SPONSORED BY

SECOND PLACE:

QM2 Transatlantic

Fashion Week

by Cunard

THIRD PLACE:

Travelex: Be a hero

with Supercard

Hotwire PR for Travelex

OTHER FINALISTS:

LateRooms.com

Simply The Guest

Awards

by LateRooms.com

Thomson Cruises

Exposure for

Thomson Cruises

BEST PR STRATEGIC

MUMS ARMY

• Mumsnet’s Charity of the Month

• Campaign fundraising reached £50,000+

• 38 million+ circulation

FUNDRAISING

#6steps

@Just_a-drop

•

•

•

•

•

•

•

THE BRIGHTER GROUP FOR JUST A DROP

SECOND PLACE:

#StopBlueMonday

DEC BBDO for

Promotur – Turismo

de Canarias

THIRD PLACE:

York the Original City

Adventure with Yorkie

the Travelogue Dog

by Visit York

OTHER FINALISTS:

#LiveBrussels

by The Rezidor

Hotel Group

National Living Wage

Campaign

Brighter Group for

Best Western

BEST PR TACTICAL

VIRGIN HOLIDAYS TREEHOUSE

• Holiday sales increased 391% above target in January and

617% in February

• Online content viewed by 2.1 million people

• 12.4 million total Social reach

VIRGIN HOLIDAYS

FEEDBACK

“Thanks for a super night

last night – the Kuoni

team is very happy of

course! Thanks again for

organising it, very slick

and well organised.”

Rachel O’Reilly, Kuoni

“Thank you very much.

It was a really successful

night!!! Everybody from

the agency and our client

came back full of joy and

loaded with awards.”

Noèlia Buenafuente,

DEC BBDO

“Thanks for a great night

last night. We are thrilled

to have won a Platinum,

two Golds and a couple

of Silvers – a great night

was had by all!”Craig Wheeler, WDMP

“Lovely awards last night,

thrilled to get a

runner up.”Chris Debbinney-Wright,

Wanderlust Publications

“As a first time attendee

I was blown away by the

scale of the event as well

as the pride of those that

had entered, and the

eventual winners!”

Joe Legate,

The Thinking Traveller

“Many thanks for a

wonderful evening, we

are delighted to have

come second.”Andreas Ioannides, FKC

THE RESULTS 2017

MARKETING AWARDS

SECOND PLACE:

Fred. Olsen Cruise Lines 2017/18

Launch Campaign

Hughes & Co Design for ROL Cruise

BEST DIRECT MARKETING (PRINT)

KUONI MAGAZINE

• Reached 100,000 Kuoni customers, highlighting the customers’ local

Kuoni store details

• ROI of £41 for every £1 spent

• DM in profit before publication due to advertising sales

Read Kuoni Magazine >

KUONI

SECOND PLACE:

Travelzoo

THIRD PLACE:

TUI UK & Ireland

OTHER FINALISTS:

Wivenhoe House,

Home of the Edge

Hotel School

RCI Europe

BEST IN-HOUSE MARKETING OR PR TEAM

KUONI PR TEAM

• 1,300+ articles including at least one key message – 63% included two

• 80+ consumer news articles, television appearances alongside Kuoni’s

re-vamped travel trends with Simon Reeve

• LBGT story resulted in 40+ pieces of positive coverage

KUONI PR TEAM

SECOND PLACE:

British Airways ‘Access

All Areas’ at Isle of

Wight Festival

TRO for British Airways

THIRD PLACE (JOINT):

The DoubleTree Effect

OMD and EGI Live

Communication for

DoubleTree by Hilton

THIRD PLACE (JOINT):

Year of Adventure

Smörgåsbord for

Visit Wales

OTHER FINALISTS:

The Canary’s

Fog Taggers

DEC BBDO for

Promotur – Turismo

de Canarias

BEST EXPERIENTIAL MARKETING

THE TRAVEL BOOK POP-UP

PHOTOGRAPHY EXHIBITION

• 53,000+ competition entries on lonelyplanet.com/travel-book

• 2,500 blog post views

• Facebook-promoted event reached over 57,000 people

LONELY PLANET POP-UP

PHOTOGRAPHY EXHIBITION

@BOXPARK SHOREDITCH

FREE

For more information please visit lptravel.to/boxparkLP

W W W. L O N E LY P L A N E T.C O M @ L O N E LY P L A N E T

8TH - 20TH NOVEMBER

@BOXPARK pop-up with this fl yer

£2

OFF

Venue: @BOXPARK Shoreditch, Unit 26, 2-10 Bethnal Green Road, London E1 6GY

Come and explore the world through inspirational photography

to celebrate the release of Lonely Planet’s The Travel Book. The

exhibition features a collection of stunning photographs from around

the world, guaranteed to fi ll you with wanderlust. You can also colour our giant colouring wall, browse a selection of Lonely Planet books

for sale and join our events taking place at the weekend.

Off er only available on purchases made at the Boxpark event between 8th November and 18th November 2016 and is limited to 5 copies per person.

LONELY PLANET

SPONSORED BY

SECOND PLACE:

Unlocking Preferred Experiences

fst for Avis Budget Group

THIRD PLACE:

Viking Ocean Cruises & Classic FM

Global, the Media & Entertainment Group

for Viking Cruises UK

BEST USE OF AFFINITY MARKETING AND SPONSORSHIP

FIRST DATES ACTIVATION & SPONSORSHIP

• Perceptions of Sensimar as a modern brand up from 53% to 91%

• 86% of viewers felt that the campaign told them something

new about Thomson

• Reached over 25 million+ adults and 13 million+ of target audience

MEDIACOM FOR THOMSON

THE RESULTS 2017

MARKETING AWARDS

SECOND PLACE:

Interactive Scene

Brochure

by Thomson

THIRD PLACE (JOINT):

A-Z Guide to

Family Travel

by Black Tomato

THIRD PLACE (JOINT):

The View Magazine

EMP Publishing

Limited for National

Express

OTHER FINALISTS:

Discover New Zealand

Brochure

by Flight Centre

BEST BROCHURE

BEST SERVED SCANDINAVIA WINTER

BROCHURE

• 260%+ YOY increase in revenue for winter season departures

• Brochure requests up by 800%+

• Third highest generator of enquiries after agents and Google AdWords

WINTER 15/16

BSS Winter 15/16 Cover by COLOPHON.indd 1 20/08/2015 10:54

BEST SERVED SCANDINAVIA

SPONSORED BY

SECOND PLACE:

One Day/Claim

Your Tweet

adam&eveDDB for

Virgin Atlantic

THIRD PLACE:

Drone the World

by Black Tomato

OTHER FINALISTS:

#StopBlueMonday

DEC BBDO for

Promotur – Turismo de

Canarias

GetmeonHarmony

Royal Caribbean

for Club Royal

MOST INNOVATIVE MARKETING

PERSONALISED VIDEO CAMPAIGN

• 40,000+ unique videos

• 360+ personalisation variables

• Open rates of 36%

• 99% of customers watched their personalised video in full

• Campaign ROI 3:1

WDMP FOR MONARCH

PLATINUM WINNER

CALL FOR ENTRIES 2018The Call for Entries for the 10th Travel Marketing Awards will open in September

2017. If you would like to be notified when the Call For Entries opens, please email

ttma@dellardavies.com.

THE RESULTS 2017

ADVERTISING AWARDS

SECOND PLACE:

Our View

The Hub for YHA

BEST ONLINE ADVERTISING

DYNAMIC BANNERS WITH LIVE WEATHER FEEDS

• Designed to appeal to first-time cruise customers

• Imagery specific to Royal Caribbean destinations

• 150% increase in click-through rates

FRONT PAGE FOR ROYAL CARIBBEAN

BEST CONSUMER PRESS ADVERTISING

THOMSON QUOTES

• Overall brand recognition 34%

• 85% agreed Thomson was a ‘modern holiday company’

• 95% thought Thomson offers holidays to exciting destinations

SECOND PLACE:

Redefining January

Sale for British

Airways

Carat UK for

British Airways

THIRD PLACE (JOINT):

Our View

The Hub for YHA

THIRD PLACE (JOINT):

Time

Souk Response

for Adagio

OTHER FINALISTS:

Start Every Journey

with Priority Pass

Designate for

Priority Pass,

Lifestyle Benefits

BMB FOR THOMSON

SPONSORED BY

SECOND PLACE:

It’s Going To Be A

Great Night

Mother for

LateRooms.com

THIRD PLACE:

Back To Work

Havas/Carat/iCrossing

for Heathrow Express

OTHER FINALISTS:

The Canary’s Fog

Taggers

DEC BBDO for Promotur

– Turismo de Canarias

Real Nature Trails That

Seem Out Of This World

DEC BBDO for Promotur

– Turismo de Canarias

BEST OUTDOOR ADVERTISING

CLAIM YOUR TWEET

• 12 million overall campaign reach

• 700,000+ One Day video views

• 19,000+ website page views

ADAM&EVEDDB FOR VIRGIN ATLANTIC

BEST BUSINESS TO BUSINESS ADVERTISING

CLUB ROYAL

• Hit 10,000+ membership target within 18 months of launch

• 75% of overall trade bookings claimed via Club Royal

• 20,000+ website sessions per month

ROYAL CARIBBEAN

THE RESULTS 2017

ADVERTISING AWARDS SPONSORED BY

SECOND PLACE:

With You All The Way

FKC for Travelbag

BEST TV ADVERTISING (UNDER £100K PRODUCTION SPEND)

MAKE YOUR SHORT BREAK A SUPERBREAK

(SEPTEMBER 2015)

• 21% uplift in new customers YOY

• Direct traffic 96%+ YOY

• Calls increased 32%+

BRASS AGENCY FOR SUPERBREAK

SECOND PLACE:

It’s Going To Be A

Great Night

Mother for

LateRooms.com

THIRD PLACE:

Year of Adventure

Smörgåsbord for

Visit Wales

OTHER FINALISTS:

Life’s Too Short

To Say No

RKCR for First Choice

Take a Different View

One Black Bear for

National Express

BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND)

FLYING STUNTMAN –

SMART SEARCH, MADE SIMPLE

• Reached 81% of its ABC1 target audience

• 1 million+ site visitors per day

• 600,000+ YouTube views

FOREVER BETA / GOODSTUFF FOR CHEAPFLIGHTS

SECOND PLACE:

Minicruises at Mini Prices

MRM Meteorite for P&O Ferries

THIRD PLACE:

Don’t Forget Your Suitcase

by Serco NorthLink Ferries

BEST RADIO ADVERTISING

CHRISTMAS RAIL DISRUPTION

• Rolled out on regional radio stations

• Emphasised benefits of coach travel over rail

• Delivered an ROI of 8.5

ONE BLACK BEAR FOR NATIONAL EXPRESS

SPONSORSHIP OPPORTUNITIESIf you are interested in sponsoring the 2018 Awards, please contact Giles Harper

on 07771 812 372 or giles.harper@travega.co.uk.

THE RESULTS 2017

CAMPAIGN AWARDS

SECOND PLACE:

Our View

The Hub for YHA

THIRD PLACE:

3 of Life’s Little

Luxuries

mr.h for Cayman

Islands Dept of

Tourism

OTHER FINALISTS:

Star Alliance Round

the World Campaign

Atomic London for

Star Alliance

Bermuda Tourism

Makes Major UK

Marketing Push with

Digital Out of Home

and Online Advertising

Campaign

Media Agency Group

for Bermuda Tourism

Authority

SECOND PLACE:

Year of Adventure

Smörgåsbord for

Visit Wales

THIRD PLACE:

Be Bound for Glory

Manning Gottlieb OMD

for Virgin Trains

OTHER FINALISTS:

Stop Clicking Around

OMD for

Hilton Worldwide

Villa Plus

VCCP Media for

Villa Plus

ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)

#STOPBLUEMONDAY

• 70,000+ British tourists more than in the same quarter in 2015

• Canary Islands obtained €800 for every €1 invested in the initiative

• €3,000,000 in AVE with a spend of only €40,000

DEC BBDO FOR PROMOTUR – TURISMO DE CANARIAS

SPONSORED BYADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)

IT’S GOING TO BE A GREAT NIGHT

• Overall Spontaneous Awareness – from 18% to 28% in first burst and

increased further to 32%

• 2 million+ YouTube views

• 446,343 incremental Direct, SEO and Brand site visits

MOTHER FOR LATEROOMS.COM

SPONSORED BY

THE RESULTS 2017

CAMPAIGN AWARDS

SECOND PLACE (JOINT):

2016 Summer

360° Campaign

Oi for Visit Jersey

SECOND PLACE (JOINT):

Colour Your

Summer

WDMP for Monarch

OTHER FINALISTS:

Come Back New

G2TV for

Princess Cruises

A Different View

Siren

Communications,

Good Stuff, xyz,

OMD, Devries

Slam for Celebrity

Cruises

Oceans to Outback

Wanderlust Travel

Media for South

Australian Tourism

Commission,

Tourism NT and

Singapore Airlines

INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)

BLUE MONDAY

• 9 million+ reach on Social Media

• 2 million+ Video Views

• Promo code drove web traffic, generating over 1,000 bookings and

a 13:1 sales ROI

MEDIACOM FOR THOMSON

SECOND PLACE:

Fans of London

The Brooklyn

Brothers and

London & Partners

for London &

Partners

THIRD PLACE (JOINT):

The Roadtrip

Contiki Marketing

Lab for Contiki

THIRD PLACE (JOINT):

What U.S. National

Park Are You?

Expedia Media

Solutions for

Brand USA

OTHER FINALISTS:

Doors Of Thrones

Publicis London for

Tourism Ireland

Stop Clicking

Around

OMD for

Hilton Worldwide

SPONSORED BYINTERNATIONAL CAMPAIGN OF THE YEAR

IN DA HOSTEL WITH 50 CENT

• 2 million+ Video Views (Earned)

• 100,000+ Likes/Reactions

• Traffic to landing page (blog): 200,000+

https://www.youtube.com/watch?v=espJ7oIHezk

http://www.hostelworld.com/blog/in-da-hostel-with-50-cent/

LUCKY GENERALS FOR HOSTELWORLD

SPONSORED BY

THE RESULTS 2017

SECOND PLACE:

Sandals TOY

Campaign

the7stars

for Sandals

THIRD PLACE:

Stop Clicking

Around

OMD for Hilton

Worldwide

OTHER FINALISTS:

#seize the holiday

AMVBBDO for

Virgin Holidays

Etihad Restaurant

Australia Campaign

by Tourism

Australia

INTEGRATED CAMPAIGN OF THE YEAR (OVER £1M SPEND)

SPIRIT OF SCOTLAND

• #ScotSpirit hashtag used over 11,000 times, trending at #2 in the UK

• Online films viewed 60 million+ times

• 70%+ of customers more likely to consider Scotland for

their next holiday

UNION ADVERTISING AGENCY FOR VISITSCOTLAND

CAMPAIGN AWARDS

SECOND PLACE:

Personalised Video Campaign

WDMP for Monarch

THIRD PLACE:

#StopBlueMonday

DEC BBDO for Promotur – Turismo de Canarias

SPONSORED BYDIGITAL MARKETING CAMPAIGN OF THE YEAR

THE TWO EEJITS

• 200,000+ Facebook and 50,000 + Instagram views using the hashtag

#TwoEejits in first two weeks

• 12 million+ impressions and 30,000 website click-throughs

• Delivered a 6:1 ROI

THE LANE AGENCY FOR CALMAC FERRIES

SPONSORED BY

Flying Stuntman –

Smart Search, Made

Simple

Forever Beta /

Goodstuff for

Cheapflights

THE RESULTS 2017

TRAVEL BRAND OF THE YEAR TOMORROW’S TRAVEL MARKETING LEADER SPONSORED BY

TOMORROW’S TRAVEL MARKETING LEADER

WILL WEEKS, HEAD OF CONTENT,

CONTIKI

As head of Content for Contiki, Will is responsible for the brand’s

distribution lead content strategy, heading up social media, public

relations, influencer marketing, video and editorial teams for the brand

at a global level. He has implemented innovative ways to communicate to

and engage with a millennial audience natively, with the aim of pushing

the brand to become a relevant publisher in the daily lives of 18-35 years

olds around the world, and continues to create innovative product that appeals to and captures a wider,

and potentially tour-sceptic, audience.

Alexis Sitaropoulos, VP Marketing at Contiki said “Will has a rare makeup for a young marketer,

combining the ambition and world-changing thinking of a founder, with the maturity and pragmatism

of a seasoned executive beyond his years. At times when many travel marketers play it safe, Will

treads a relentless path toward marketing innovation – he was creating pioneering work in the areas of

content, social, influencers, video and virtual reality far before they were the marketing staples that the

best among our industry rely on today. He’s a multi-skilled creative who has shown the ability again and

again to thrive in situations where that drive for innovation means there is not a blueprint for success.

In fact he usually creates the blueprint that others follow. It’s down to the combination of a fierce

intellect paired with an innate understanding of how to engage an audience and build meaningful

relationships that he can achieve this.”

OTHER FINALISTS:

Lois Robertson, Aviation Marketing Account Manager at Manchester Airport

Rebecca Derbyshire, Social Media Advisor at Heathrow Airport

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2017

TRAVEL BRAND OF THE YEAR (OVER £25M TURNOVER)

• Asserted position as market leader in premium worldwide travel

• Outperformed competitors on brand attributes such as quality, luxury,

specialist knowledge and expertise

• Refined product selection and innovated in specialist sectors including

cruise and stay

• Four new flagship stores as part of partnership with John Lewis

• Applauded by the LGBT community and Stonewall for its industry-

leading approach to LGBT travel

SECOND PLACE: THIRD PLACE (JOINT): FINALIST:THIRD PLACE (JOINT):

THE RESULTS 2017

HEADLINE PARTNERSLEAD PARTNER PHOTOBOOTH SPONSORDRINKS RECEPTION PARTNER

AWARD CATEGORY SPONSORS ORGANISED BY

The Travel Marketing Awards • Tel: 01920 444832 • Email: ttma@dellardavies.com