Resultados Brasil dos games 2012
14
The Brazilian Games Market & Industry Peter Warman CEO Newzoo Moacyr Alves Jr ACIGAMES December 2012 © 2012 Newzoo www.newzoo.com Research on and promotion of powered by US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN
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Dados do mercado de games do ano de 2012 pesquisa feita pela Newzoo e ACIGAMES, com projeção de crescimento do mercado mundial de games.
Transcript of Resultados Brasil dos games 2012
The BrazilianGames Market
& Industry
Peter WarmanCEO Newzoo
Moacyr Alves JrACIGAMES
December 2012© 2012 Newzoo
www.newzoo.com
Research on and promotion of
powered by
US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN
Brazilian Games Market 2012Preliminary results on year-on-year trends and market size
“Brazil is possibly the fastest growing games market in the world when it comes tot total consumer spending. Its anticipated
growth of 32% is way ahead of the global average of 7% and even more compared to the US with 1% and Europe +3%.”
“Enormous growth in the traditional console sector fueled by price drops and a flourishing economy in combination with
continued popularity of online and mobile gaming are currently accelerating growth”
- Peter Warman, CEO Newzoo
Brazilian Games Market 2012Preliminary results on year-on-year trends and market size
2011-2012
+8%2011-2012
+26%2011-2012
+1%2011-2012
+36%
2011-2012
+8%2011-2012
+18%2011-2012
+3%2011-2012
+17%
2011-2012
+15%2011-2012
+14%2011-2012
+32%2011-2012
+32%
2012 vs 2011
YoY Growth
© 2012 Newzoo 4
© 2012 Newzoo 5
© Preliminary results Newzoo 2012 – Not for publishing
© 2012 Newzoo 6
© 2012 Newzoo 7
© Preliminary results Newzoo 2012 – Not for publishing
© 2012 Newzoo 8
Players Payers0
5
10
15
20
25
30
18.9M
7.6M
27.2M(+44%)
15.9M (+109%)
Growth of Brazilian Console MarketPrice drops and economic growth fuel explosive growth
Total and Paying Console Gamers in 2011 and 2012
Source: Newzoo Data Explorer 2011, 2012
2011 2012 2011 2012
© 2012 Newzoo 9
Xbox360 surpasses PS3 in 2012Price drops and economic growth fuel explosive growth
Number of Xbox 360 and PS3 players in 2011 and 2012
Source: Newzoo Data Explorer 2011, 2012
0
1
2
3
4
5
6
7
8
9
10
5,7M 6,2M
9,2M (+61%) 8,4M
(+35%)
2011 2012 2011 2012
© 2012 Newzoo 10
27M
Mobile Gamers per Country in 2012Phone & Tablet Gamers and Share of Paying Gamers (aged 10 to 50).
96M
Payi
ng G
amer
s
22M 21M 14M 2.0M 4.0M 11M 12M 26M79% 68% 62% 53% 62% 69% 77% 70% 71%
Source: Newzoo , September 2012 Consumer Research * Source: Newzoo, March/April 2012 Consumer Research Data
33%32M
15M* 7.5M*69% 68%
38%22M 30%
6.3M 23%3.2M
20%0.4M
22%0.8M
35%3.8M 31%
3.8M 25%6.4M
37%10M
28%2.1M
69%
34%5.2M
Non
-Pay
ing
Mob
ile G
amer
s
# mobile gamersAged 10 - 50
share ofall gamers
Majority of paying mobile gamers in the US is male: 61%
A small but growing share of mobile gamers spends money
US UK GER FR BE NL IT ES RU BR TUR POL AUS
35%2.5M
7.1M65%
In growth markets such as Turkey the
share of male payers is highest: 70%
© 2012 Newzoo 11
Populair franchises played
Filter: Players per Platform=Total playersTotal, Brazil
Populair franchises played - Male (n=226 223 076)
Populair franchises played - Female (n=199 145 258)
0
5
10
15
20
25
30
35
40
45
%
Call o
f Dut
y
Bejewele
d
Angry
Bird
sTe
tris
Need
for S
peed
Grand
The
ft Aut
oFIF
ASim
s
Assas
sins C
reed
Farm
Ville
Med
al of
Hon
or
Bubble
Sho
oter
Battle
field
CityVille
Halo
Fruit N
inja
Final F
anta
sy
Wor
ld of
War
craf
t
Sims S
ocial
Plants
vs. Z
ombie
s
Zynga
Pok
er
Mine
craf
t
Star W
ars O
ld Rep
ublic
Diablo
Wor
ld of
Tank
s
Starc
raft
Leag
ue o
f Leg
ends
Farm
eram
a
Delicio
us
35
111
73
12
82
6
20
27
27
10
26
8
23
7
13
21
19
6
10
18
17
48
17
16
41
01
51
2
5
11 12
12
6
11
6 6
11 10
8 85 7
3
7 36 2 5 2
5 1 52 3
52 3
Game Franchise Popularity in BrazilAmongst men and women | Example of deep data analysis
Source: Newzoo Data Explorer 2012
© 2012 Newzoo 12
Best experts on the teamUnique combination gives local insights and global perspective
Local & Global Consumer InsightsAcross all Business Models
Local Industry InsightsAccess to Local Industry & Sales Data
Online Local & Global Gaming MetricsBased on Transactions
Mobile App & Games Revenues and Downloads, Local & Global
www.newzoo.com www.acigames.com
www.superdataresearch.com www.distimo.com
Expertise AND PR
power
Best experts & data sources combinedAll people are respected analsyst in the market and frequent speakers
Joost van DreunenCEOSuperData Research
Peter WarmanCEO
Newzoo
Vincent HoogstederCEODistimo
Jason AndersonDirector Global
Consumer InsightsBlizzard
until October 2012now independent
advisory roleproject responsibles
Moacyr A. Alves Junior Chairman for the Eletronic and Digital Content for the Brazilian GovernmentPresidentAcigames
