Restaurant Check-In: Where We Go From Here
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Restaurant Check-In: Where We Go From Here OCTOBER 11, 2021 The PLAT—Pontiac’s Little Art Theatre Welcome and Introductions
Transcript of Restaurant Check-In: Where We Go From Here
10 Steps to ensure your Holiday Season is successfulRestaurant
Check-In: Where We Go From Here OCTOBER 11, 2021 The PLAT—Pontiac’s
Little Art Theatre Welcome and Introductions
Restaurant Industry Updates, Best Practices and Preparing for the Winter Season AMANDA SMITH Executive Vice President, Michigan Restaurant & Lodging Association (MRLA); and Executive Director, MRLA Educational Foundation, Lansing
Creative Ways to Attract and Retain Employees JENNIFER LLEWELLYN Manager, Oakland County Workforce Development, Waterford; and Director, Oakland County Michigan Works!
Proven Ways to Increase Your Digital Marketing Sales BRENDAN HUNT Digital Marketing Manager, Pitch Black, Ferndale
10 Steps to Ensure your Holiday Season
is Successful Amanda Smith, EVP Education Michigan Restaurant & Lodging Association
1: Check Your Menu Prices
Inflation, Inflation, Inflation
Utilities have skyrocketed
food
2: Supplier Relationship • What can they supply you? • Have you worked with their
Culinary Experts to Design a Special Holiday Menu?
• What will they have available? What is the future telling us?
• How can you prepare now for the Holiday Rush and Short Staffing?
3: Contracts
Inflation has impacted Bank Loans Mortgage Rate Do you rent? When is your lease up? Feds are rumored to raise rates before 12.31.2021
69% paying higher occupancy costs
64% of local restaurants' August 2021 sales were
weaker than August 2019
79% have smaller margins
Zoning laws for sidewalks in the winter?
Communicate now with your local authority.
What permits do you need?
Delta Variant dampened indoor dining at 58% of
restaurants in Michigan
• Different positions may require different platform usage.
• LinkedIn to Snap Chat--you need to be where the people are
Professional Help • Michigan Works Office • Placement Companies • Temp Staff/ On Call List
Culinary and Hospitality Schools
Employee referrals • Make the first day great • Listen, listen and listen
Organizations • Community Centers • Libraries • Churches
Always be hiring • Recruitment is ongoing
83% of Restaurants have
Guest Service
Food Safety
7. Year End Preparation
• From Thanksgiving through New Years, restaurants are packed. Don’t forget to prepare for year-end.
• Check with your CPA and Lawyer • Tax strategies • PPP Loan • Inventory Balances
• 2022 Goals: Don’t wait for March to set goals. We need a plan for the long winter months.
8. Write a Marketing Plan and Follow It
• Loyalty Program?
• Holiday Specials?
9. Consumer Confidence
You are doing so much to keep people safe: TELL THEM
PPE, improvements, better cleaning products, better cleaning practices
Did your team members take the FREE Covid-19 training courses?
ServSafe Dining Commitment Program
10. Be Positive There might be 110 reasons to complain--but we can't
Hospitality is an experience
We need to provide the best to our Guests
Customers have been going low a lot lately. Industry has to take the high road. Every customer. Every day. Every time.
Staff Training Resources are Being Expanded and Developed
• Hospitality & Tourism Management Program • ProStart Program
High School Programs
Second Chance Program
Expanding Apprenticeships for Hospitality
Creative Ways to Attract and Retain Employees Local Business Connect October 11, 2021
Oakland County Michigan Works! • 16 Michigan Works! Agencies • Local:
• David Coulter, Oakland County Executive • Oakland County Workforce Development Board • Oakland County Economic Development • Career and Education Advisory
Council • Regional Collaboration
• Workforce Intelligence Network
• Careeronestop.org
Oakland County Michigan Works!
We serve over 150,000 job seekers and 3,000 businesses each year!
Top Challenges • Labor Force Participation Rate • Childcare/K-12 Education • Health Concerns/Quarantine/Illness • Work/Life Balance • Unemployment Insurance • “The Great Resignation”
• “More than 740,000 people who quit in April worked in the leisure and hospitality industry, which includes jobs in hotels, bars and restaurants, theme parks and other entertainment venues.” – NPR June 24, 2021
Top Challenges “Between February and December 2020, roughly 136,000 women left the labor force, registering a 5.8 percent decline. Comparatively, the male labor force has recovered from its early pandemic loss, and was up nearly 18,000 during the same period (0.7 percent)”
STATE OF MICHIGAN Department of Technology, Management & Budget Bureau of Labor Market Information and Strategic Initiatives
Creative Solutions • Retain the employees you
have • Apprenticeships,
Apprenticeships, Apprenticeships
Based Learning • Engagement with
education/career barrier resolution
Employee Retention Oakland County Business Resource Network • Currently available at no-cost! • Success Coach to support employees • Network with other businesses • Solutions/resources to support
employees • Improves employee retention! • First restaurant chain signed on this
week!
• $1,000,000 available for Apprenticeship Expansion • Companies can receive $1,500-$6,500/apprentice • GOAL: 250 new apprentices
• Develop new Apprenticeship Training Programs • Medical Assistant – Henry Ford Health System • IT Apprenticeships – Bosch • Partnership with labor organizations
Explore New Talent Pools • Employer Workshop Series
• Opening Your Doors to International Talent • Hiring Veterans • Hiring Returning Citizens • Addressing Employee Turnover • Getting an Inside Look at Internships • Inclusion: Making It Personal • Disability Etiquette and COVID Scenarios
• Collaboration with Oakland County talent partners • Michigan Rehabilitation Services • OakVETS • Community Corrections/Clean Slate • Oakland Community College • Oakland University, and more!
Internships/Work-Based Learning
• Interns receive additional support from Youth Case Managers
K-12 Engagement
• MiCareerQuest Southeast • Oakland County Manufacturing Day • Oakland County Apprenticeship Showcase • School District Events and Workshops
Going PRO Talent Fund
• $40 Million Available • $1,500 New Hires • $1,500 Existing Employees • $3,000 New Apprentices • Oakland County Michigan Works! 2020 Success
• 79 applications • 79 awarded – 100%! • $1,996,596 • 1,592 existing employees / 349 new hires • 12 new apprenticeships
The Future of Work • Is there a career pathway available? • Are we a good place to work? • Can we be more flexible? • What technology can be used? • Do we offer competitive wages, benefits, and
support? • Does the job posting reflect this? • Post and pray? Or creating talent?
Contact Information Jennifer Llewellyn, Director Oakland County Michigan Works! [email protected] (248) 452-2256
OaklandCountyMiWorks.com @OaklandCountyMIWorks @OaklandMIWorks
Dining Stats
35% Of guests discover restaurants through online reviews and the
restaurant’s website.
mobile before visiting a restaurant
60% Of U.S. consumers order delivery
or takeout once a week.
31% Say they use these third-party
delivery services at least twice a week.
77% Of consumers look up more on peer reviews compared to critic
reviews.
with less than a 4-star online rating.
Ex.) Yelp, TripAdvisor, and Google.
Jared Groth
What do you like most about findable?
Would you recommend us to a friend?
What results do you get from findable?
“Increased sales, web traffic, and measurable/ noticeable conversions such as calls to the restaurant on behalf of guests discovering us through Google My Business and our digital ads. “
How are your results so far?
$50K take out orders
“The assistance of this program has enabled us to make the leap!”
“Anita's Kitchen has been very pleased with the results. Despite January and February typically being our slowest months - and in lieu of the challenges and limitations Covid-19 has presented - we have thrived in a carryout capacity and we attribute this to our marketing efforts. By emphasizing GMB and digital ads, we have noticed an influx of phone calls generated from the campaign, and our website traffic has undoubtedly increased. We feel very fortunate to be thriving in this current climate. In fact, by January, we decided to double our advertising spend through the program, as we felt we still had room to grow/ maximize our ROI.”
What do you think of findable overall?
3 in months
INFORMATION.
LOCATION OF A BUSINESS ON GOOGLE MAPS.
92% OF SEARCHERS WILL PICK
BUSINESSES ON THE FIRST PAGE OF LOCAL
SEARCH RESULTS.
900% “NEAR ME” OR "CLOSE BY" TYPE SEARCHES GREW BY MORE THAN 900% OVER
TWO YEARS.
CITY OR ZIP CODE.
78% OF LOCATION-BASED MOBILE
gogofindable.comfindable
WHICH CHANNELS?
Rich data (social media, brands, payment options, etc.)
Photo/Video
Reviews, posted accurately on all relevant platforms
Accurate Listings
ADS DESIGNED FOR YOU
GTM Google Tag Manager
Two short snippets of JavaScript and non-JavaScript code that’s pasted into the opening <head> and <body> tags on your website.
GOOGLE TAG MANAGER (GTM)
conversions An action that's counted when someone interacts with your ad or free product listing and then takes an action that you’ve defined as valuable to your business.
Examples: Website clicks Direction requests Form submissions Calls to business Click-to-orders
CONVERSION TRACKING
Chartreuse Kitchen
$8,418 RESERVATIONS
1 MONTH
100 MONTHLY AD SPEND
gofindable.comfindable
$20.19 COST-PER-CONVERSION
$1.01 COST-PER-CONVERSION
Ad Reporting
Website Reporting
Identify pages most relevant to site visitors
Identify traffic trends
Local Search Reporting
See where your customers are located
Track customer engagement & conversions
Business openings Ad/promotion channels
Q + A THOUGHTS TO CONSIDER MOVING FORWARD
gofindable.comfindable
Q&A and Networking
10 Steps to Ensure your Holiday Season is Successful
1: Check Your Menu Prices
2: Supplier Relationship
5. Find Staff - Key Recruiting Tactics
6. Train Your Staff Knowledge is Power
7. Year End Preparation
9. Consumer Confidence
10. Be Positive
LBC_RestaurantWorkshop_Jennifer_PPT.pdf
Oakland County Michigan Works!
Oakland County Michigan Works!
Slide Number 1
Restaurant Industry Updates, Best Practices and Preparing for the Winter Season
Creative Ways to Attract and Retain Employees
Proven Ways to Increase Your Digital Marketing Sales
Q&A and Networking
Restaurant Industry Updates, Best Practices and Preparing for the Winter Season AMANDA SMITH Executive Vice President, Michigan Restaurant & Lodging Association (MRLA); and Executive Director, MRLA Educational Foundation, Lansing
Creative Ways to Attract and Retain Employees JENNIFER LLEWELLYN Manager, Oakland County Workforce Development, Waterford; and Director, Oakland County Michigan Works!
Proven Ways to Increase Your Digital Marketing Sales BRENDAN HUNT Digital Marketing Manager, Pitch Black, Ferndale
10 Steps to Ensure your Holiday Season
is Successful Amanda Smith, EVP Education Michigan Restaurant & Lodging Association
1: Check Your Menu Prices
Inflation, Inflation, Inflation
Utilities have skyrocketed
food
2: Supplier Relationship • What can they supply you? • Have you worked with their
Culinary Experts to Design a Special Holiday Menu?
• What will they have available? What is the future telling us?
• How can you prepare now for the Holiday Rush and Short Staffing?
3: Contracts
Inflation has impacted Bank Loans Mortgage Rate Do you rent? When is your lease up? Feds are rumored to raise rates before 12.31.2021
69% paying higher occupancy costs
64% of local restaurants' August 2021 sales were
weaker than August 2019
79% have smaller margins
Zoning laws for sidewalks in the winter?
Communicate now with your local authority.
What permits do you need?
Delta Variant dampened indoor dining at 58% of
restaurants in Michigan
• Different positions may require different platform usage.
• LinkedIn to Snap Chat--you need to be where the people are
Professional Help • Michigan Works Office • Placement Companies • Temp Staff/ On Call List
Culinary and Hospitality Schools
Employee referrals • Make the first day great • Listen, listen and listen
Organizations • Community Centers • Libraries • Churches
Always be hiring • Recruitment is ongoing
83% of Restaurants have
Guest Service
Food Safety
7. Year End Preparation
• From Thanksgiving through New Years, restaurants are packed. Don’t forget to prepare for year-end.
• Check with your CPA and Lawyer • Tax strategies • PPP Loan • Inventory Balances
• 2022 Goals: Don’t wait for March to set goals. We need a plan for the long winter months.
8. Write a Marketing Plan and Follow It
• Loyalty Program?
• Holiday Specials?
9. Consumer Confidence
You are doing so much to keep people safe: TELL THEM
PPE, improvements, better cleaning products, better cleaning practices
Did your team members take the FREE Covid-19 training courses?
ServSafe Dining Commitment Program
10. Be Positive There might be 110 reasons to complain--but we can't
Hospitality is an experience
We need to provide the best to our Guests
Customers have been going low a lot lately. Industry has to take the high road. Every customer. Every day. Every time.
Staff Training Resources are Being Expanded and Developed
• Hospitality & Tourism Management Program • ProStart Program
High School Programs
Second Chance Program
Expanding Apprenticeships for Hospitality
Creative Ways to Attract and Retain Employees Local Business Connect October 11, 2021
Oakland County Michigan Works! • 16 Michigan Works! Agencies • Local:
• David Coulter, Oakland County Executive • Oakland County Workforce Development Board • Oakland County Economic Development • Career and Education Advisory
Council • Regional Collaboration
• Workforce Intelligence Network
• Careeronestop.org
Oakland County Michigan Works!
We serve over 150,000 job seekers and 3,000 businesses each year!
Top Challenges • Labor Force Participation Rate • Childcare/K-12 Education • Health Concerns/Quarantine/Illness • Work/Life Balance • Unemployment Insurance • “The Great Resignation”
• “More than 740,000 people who quit in April worked in the leisure and hospitality industry, which includes jobs in hotels, bars and restaurants, theme parks and other entertainment venues.” – NPR June 24, 2021
Top Challenges “Between February and December 2020, roughly 136,000 women left the labor force, registering a 5.8 percent decline. Comparatively, the male labor force has recovered from its early pandemic loss, and was up nearly 18,000 during the same period (0.7 percent)”
STATE OF MICHIGAN Department of Technology, Management & Budget Bureau of Labor Market Information and Strategic Initiatives
Creative Solutions • Retain the employees you
have • Apprenticeships,
Apprenticeships, Apprenticeships
Based Learning • Engagement with
education/career barrier resolution
Employee Retention Oakland County Business Resource Network • Currently available at no-cost! • Success Coach to support employees • Network with other businesses • Solutions/resources to support
employees • Improves employee retention! • First restaurant chain signed on this
week!
• $1,000,000 available for Apprenticeship Expansion • Companies can receive $1,500-$6,500/apprentice • GOAL: 250 new apprentices
• Develop new Apprenticeship Training Programs • Medical Assistant – Henry Ford Health System • IT Apprenticeships – Bosch • Partnership with labor organizations
Explore New Talent Pools • Employer Workshop Series
• Opening Your Doors to International Talent • Hiring Veterans • Hiring Returning Citizens • Addressing Employee Turnover • Getting an Inside Look at Internships • Inclusion: Making It Personal • Disability Etiquette and COVID Scenarios
• Collaboration with Oakland County talent partners • Michigan Rehabilitation Services • OakVETS • Community Corrections/Clean Slate • Oakland Community College • Oakland University, and more!
Internships/Work-Based Learning
• Interns receive additional support from Youth Case Managers
K-12 Engagement
• MiCareerQuest Southeast • Oakland County Manufacturing Day • Oakland County Apprenticeship Showcase • School District Events and Workshops
Going PRO Talent Fund
• $40 Million Available • $1,500 New Hires • $1,500 Existing Employees • $3,000 New Apprentices • Oakland County Michigan Works! 2020 Success
• 79 applications • 79 awarded – 100%! • $1,996,596 • 1,592 existing employees / 349 new hires • 12 new apprenticeships
The Future of Work • Is there a career pathway available? • Are we a good place to work? • Can we be more flexible? • What technology can be used? • Do we offer competitive wages, benefits, and
support? • Does the job posting reflect this? • Post and pray? Or creating talent?
Contact Information Jennifer Llewellyn, Director Oakland County Michigan Works! [email protected] (248) 452-2256
OaklandCountyMiWorks.com @OaklandCountyMIWorks @OaklandMIWorks
Dining Stats
35% Of guests discover restaurants through online reviews and the
restaurant’s website.
mobile before visiting a restaurant
60% Of U.S. consumers order delivery
or takeout once a week.
31% Say they use these third-party
delivery services at least twice a week.
77% Of consumers look up more on peer reviews compared to critic
reviews.
with less than a 4-star online rating.
Ex.) Yelp, TripAdvisor, and Google.
Jared Groth
What do you like most about findable?
Would you recommend us to a friend?
What results do you get from findable?
“Increased sales, web traffic, and measurable/ noticeable conversions such as calls to the restaurant on behalf of guests discovering us through Google My Business and our digital ads. “
How are your results so far?
$50K take out orders
“The assistance of this program has enabled us to make the leap!”
“Anita's Kitchen has been very pleased with the results. Despite January and February typically being our slowest months - and in lieu of the challenges and limitations Covid-19 has presented - we have thrived in a carryout capacity and we attribute this to our marketing efforts. By emphasizing GMB and digital ads, we have noticed an influx of phone calls generated from the campaign, and our website traffic has undoubtedly increased. We feel very fortunate to be thriving in this current climate. In fact, by January, we decided to double our advertising spend through the program, as we felt we still had room to grow/ maximize our ROI.”
What do you think of findable overall?
3 in months
INFORMATION.
LOCATION OF A BUSINESS ON GOOGLE MAPS.
92% OF SEARCHERS WILL PICK
BUSINESSES ON THE FIRST PAGE OF LOCAL
SEARCH RESULTS.
900% “NEAR ME” OR "CLOSE BY" TYPE SEARCHES GREW BY MORE THAN 900% OVER
TWO YEARS.
CITY OR ZIP CODE.
78% OF LOCATION-BASED MOBILE
gogofindable.comfindable
WHICH CHANNELS?
Rich data (social media, brands, payment options, etc.)
Photo/Video
Reviews, posted accurately on all relevant platforms
Accurate Listings
ADS DESIGNED FOR YOU
GTM Google Tag Manager
Two short snippets of JavaScript and non-JavaScript code that’s pasted into the opening <head> and <body> tags on your website.
GOOGLE TAG MANAGER (GTM)
conversions An action that's counted when someone interacts with your ad or free product listing and then takes an action that you’ve defined as valuable to your business.
Examples: Website clicks Direction requests Form submissions Calls to business Click-to-orders
CONVERSION TRACKING
Chartreuse Kitchen
$8,418 RESERVATIONS
1 MONTH
100 MONTHLY AD SPEND
gofindable.comfindable
$20.19 COST-PER-CONVERSION
$1.01 COST-PER-CONVERSION
Ad Reporting
Website Reporting
Identify pages most relevant to site visitors
Identify traffic trends
Local Search Reporting
See where your customers are located
Track customer engagement & conversions
Business openings Ad/promotion channels
Q + A THOUGHTS TO CONSIDER MOVING FORWARD
gofindable.comfindable
Q&A and Networking
10 Steps to Ensure your Holiday Season is Successful
1: Check Your Menu Prices
2: Supplier Relationship
5. Find Staff - Key Recruiting Tactics
6. Train Your Staff Knowledge is Power
7. Year End Preparation
9. Consumer Confidence
10. Be Positive
LBC_RestaurantWorkshop_Jennifer_PPT.pdf
Oakland County Michigan Works!
Oakland County Michigan Works!
Slide Number 1
Restaurant Industry Updates, Best Practices and Preparing for the Winter Season
Creative Ways to Attract and Retain Employees
Proven Ways to Increase Your Digital Marketing Sales
Q&A and Networking
