Residential Solar Storage Project - EDA's Event Portal · Residential Solar Storage Project Neetika...
Transcript of Residential Solar Storage Project - EDA's Event Portal · Residential Solar Storage Project Neetika...
POWER.HOUSE. Residential Solar Storage Project
Neetika Sathe VP, Corporate Development & Smart Grid Technologies
POWERSTREAM INC.
2015-2020 Conservation First Framework (CFF)
• 7 TWh provincial target for LDC-delivered CDM is double previous framework’s target on annualized basis
• LDCs allocated 6-year target and budget by IESO • PowerStream’s target of 535 GWh is equivalent to 6% reduction in annual
energy throughput over 6 years
• Financial incentives available for achieving target and for coordinating with other LDCs in Joint CDM Plans
• LDCs must meet their assigned target through IESO-funded CDM programs
• Provincial programs • Local/Regional programs • IESO-funded pilots
CDM Plan implementation update
• Nov 2014: First LDC to enter into Energy Conservation Agreement w/ IESO
• Dec 2014: PowerStream & Collus PowerStream first to submit a 6-year CDM Plan
• Feb 2015: First IESO-approved 6-year CDM Plan
• July 2015: Transitioned to Conservation First Framework
• Aug 2015: First LDC to receive IESO approval for Local Program (Business Refrigeration Incentive Program)
Behind the meter solution
Solar Integration
Grid Interactive
Outage Management
Residential Solar Storage Pilot
4
IESO Conservation Fund for 20 homes: • $500,000 grant to support pilot for 20 targeted homes in PowerStream territory • 5 KW solar array; Sunverge unit- 6.8 KW/11.4 KWH battery and EMS • Aggregation of distributed assets to create a Virtual Power Plant • Technology partner: Sunverge • Installation partner: RBI
Key Pilot Objectives
5
Business Model Definition – Customer vs Utility Ownership, Financing models, etc.
Required Processes – To Support Business Model Implementation
Technology Evaluation – Operational flexibility, installation, O&M, etc.
Customer Value – Dispatch model, bill reduction, value of resiliency
Grid Value – CDM Benefit, Capital deferral, congestion management, Ancillary Services
1
2
3
4
5
7
Program Benefits: Immediate backup power in case of an
outage Power your home with clean energy Reduce your electricity bill, up to $100 per
month!
Program Details: • Upfront payment towards installation $3500 • Monthly service fee $20 over 5 year contract
Available to only 20 PowerStream customers
Introducing POWER.HOUSE.
Power your home with solar… even after the sun goes down!
Customer Acquisition Strategy
8
System benefits: customers on feeders with congestion, voltage, resiliency, issues
Energy profiling: identify load profiles that match well with system
Physical Limitations: requirements for solar, roof configuration
Customer Demographics: income, age
Enrollment Process
Initial customer contact and screening
Deal memo reviewed and signed
Preliminary home inspection passed
Structural Engineering review passed
Participation Agreement Signed
Systems installed
Customer Enrollment
10
Enrollment Statistics
7 customer events 112 registered guests 52 deal memos signed + $1000 cheques Overwhelmingly positive response
during presentations 20 customers enrolled in 30 days
Direct Mail 35%
Referral 5%
PS Staff 3%
Media 4%
Word of Mouth
7%
Website 13%
Email blast 33%
Lead Sources
Installation Progress Racking design + building permits
completed 12 SIS units delivered 9 PV systems complete 5 unit energized awaiting ESA inspection
Key Learnings
11
Challenges Achievements Net Metering Implemented Ontario’s first Net Metering on TOU
billing process (currently manual, provides blueprint for future adoption)
A/C Disconnect Switch Launched internal dialogue to eliminate A/C disconnect for DG projects <10kw – PS would be first in Ontario and would facilitate DER deployment
Insurance Created awareness within the insurance industry of new initiatives and identified friendly insurers.
Permits Educated municipal planning departments –set new precedents
Customer Communication Tightened protocols and created streamlined processes
Site Inspections/Prequalifying homes Developed best practices to accelerate and improve qualification and site inspection
HORIZON UTILITIES CORPORATION and horizon UTILITIES Looking beyond… & Design are registered trade-marks in Canada of Horizon Holdings Inc. and are used under license by Horizon Utilities Corporation.
Take Charge, Save Energy, Earn Rewards - Pilot
January 15, 2016
Brian Smith – Horizon Utilities Chief Conservation Officer Eric Feagler – Exec. VP Client Solutions Simple Energy
2 Project Goals
• Test a Social Benchmarking digital engagement solution for up to 50,000 residential customers
• Test energy savings potential from Social Benchmarking
• Test customer engagement and response to a Social Benchmarking solution
• Test CDM program cross promotion capability
• Gain a better understanding of behavioural based savings opportunities
3 Project Considerations/Lessons Learned
• Compliance in the Digital Age
• Privacy Rules – MFIPPA and FIPPA:
• CASL - http://fightspam.gc.ca/eic/site/030.nsf/eng/home
• AODA - https://www.ontario.ca/page/accessibility-laws
• Customers with Email – Lessons learned
5 Don’t take our word for it….
5
“I think for me, the
benefit was the first
reward I received. I
actually got something
in return for my effort,
and that in itself has
made it fun.”
– Wendy M.
“It helped me to visually see where I was using energy and
gave me tips on how to change what I was doing to become
more energy efficient.” — Simmon K.
“The site is very interactive and fun to use. It has helped us be more mindful of how much energy we
use and how to be more efficient.” - Ken G.
“I would like to be a part of this to help lower my energy usage costs
and to be a part of this positive program.” ~Candice B
“Thank you very much for this “Take Charge” program…it truly has
helped me to better understand my usage of electricity in the
household. I am finding all kinds of ways to save money.”
~Susan D
6 Next Steps
• Final evaluation of Energy Savings from the Pilot February 2016
• Approval received for a Local Program December 2015
• Develop methodology with our partner Simple Energy to determine persistent savings from consumer behavior in purchasing and installing real measures vs behavior based savings
• Examine expanding the Social Benchmarking platform to support consumer purchases of real measures.
7 Commercial Results Customer Actions Simple Energy Enablement
Positioning Horizon Utilities as the Primary Energy Resource
7
Underutilized Assets
Brand
Data
Channel
Customers
Maximizing Customer Lifetime
Value
Horizon Assets
Increasing Penetration of Utility Enabled
Products and Services
Cross Program Enrollment
Social Benchmarking
Customer Programs
Energy Saving Measures
Customer Engagement Platform:
Motivation
Marketplace: Streamlined Action
Establishes the “Platform” for Utility-Customer Engagement
Time
LTV
8 Engaging Customers through a Consumer-centric Experience
8
Engage with Targeted Communications
Earn Points for Engagement Activities
Enroll in Programs, Purchase Energy Saving Products
Redeem Points for Rewards
Motivational Mix
9 Micro-targeted Communications
9
Customers: Receive relevant and timely
information
Horizon Utilities: Drives program participation and
increases program results
Customers receive a communication from their utility that is data-driven, personalized and beautiful
10 Energy Insights
10
Customers: Feel in control and better
understand their energy use
Horizon Utilities: Lowers Cost to Serve by empowering customers
to self help
Personalized Energy Insights dashboard, where customers can see how their energy usage compares to that of others in the community, view personalized tips and earn rewards for saving energy.
11 Home Insights
11
Customers: Increasingly personalized experience,
including more targeted tips, program offers, product offers, etc.
Horizon Utilities: Interactive animation improves
capture of home information Optimized program experience
Home Insights is a fun and simple way for customers to tell their Utility more about their home energy characteristics in exchange for a more personalized energy management experience.
12 Marketplace
12
Customers: Receive and act upon personalized
product recommendations from their Utility
Horizon Utilities: Increase the efficacy of the overall
Energy Efficiency portfolio and further position the Utility as a
trusted energy partner
Customers can browse, compare and purchase energy-related products and services, and get instant rebates, on a fully featured and Utility-branded ecommerce platform.
Increased interest in CHP technology
Need for both consistent heat and electricity
Improved economics and availability of pre-packaged, modular systems as low as 20 KW
Now opportunities for relatively small-scale private investment and ownership in CHP.
CHP will greatly assist in achieving CDM Targets
Agressive targets for CDM
Need for recognition, awareness and good news stories to inspire more projects
Need to share best practises between Gas/LDC
LDC’s have opportunities to create a positive image in the market place in assisting in innovative cost saving solutions
Identify customer base with loads of 100 KW to 1.5 MW
Assist clients in selection of proven technologies and engineering solutions to implement
Identify load profiles to ascertain CHP potential Ongoing involvement and interaction with CDM
Program Advisors for dates, milestones, notices Establish internal go–no go to approve DES Potential Skin in the Game is important
16
Shift to a proactive customer engagement strategy Customer engagement – Top down approach Reaffirm the decision for DES will go to implementation Inform and update on project milestones Continuity with all stakeholders Client buy in and responsibility Report and identify potential financial implications Raise the profile of the project with COO , CFO, CEO
16
The assessment purpose is to evaluate the potential for the installation of a (CHP) for the facility. The assessment looks at the following factors: Determine the baseload/thermal load of the facility to size up the generation unit. Potential specifications of the unit. Potential savings Potential costs * Please note that there is no $ investment in this process for the customer
15
A Business case can be generated as to the viability of LDC involvement in whole or in part for future increased revenues.
Municipal facilities have prime CHP opportunities
Opportunity to walk the talk
14
Steps: audit, implement, measure learn and adapt Develop detailed plan and launch - in collaboration Build a positive working relationship with client’s team Adapt, leverage client’s existing tools and practices Identify and address (unique) needs of key stakeholders Develop/convey positive, clear, simple, relevant messages
12
The goal: To create positive awareness, appreciation and engagement for all projects, enhance ‘partner’ reputations and stimulate business growth for LDCs
11