LO3: Be able to present results of research  Once you have collated all your research you should put a pitch together for a marketing campaign You will be required to present your findings to the production company whether written or oral You will need to have visual aids or graphics to provide your information clearly and they will be explicitly linked to the content of the presentation or report. Findings will be clearly derived from the evidence and will be supported by sound argument. There will be consistently precise quotation from and referencing of sources. Your work and blog will be of professional standard.

DON’T FORGET THE SCENARIOUSE IMAGERY + CHARTSTAKE THE INFORMATION FROM YOUR RESEARCH IN LEARNING OUTCOME 2MAKE IT CLEAR AND PROVIDE A SOUND ARGUMENTCONSISTNTELY TAKE PRECISE QUOTATIONS FROM THE SOURCES, REFERENCING THEMMAKE THE BLOG LOOK PROFESSIONAL & THE PITCH

A ‘New’ James Bond FilmMarketing Campaign

PRESS JUNKETSFor the Press Junkets for my new James Bond film I wanted to create titled: “James Bond: Night fire, I looked into various different sources and it seems apparent that having Grange White Hall Hotel to host a press junket for this new James Bond film would prove successful.

By looking into previous James Bond films and the way the press junkets have undergone, Grange White Hall Hotel in London and Pinewood Studios in Buckinghamshire have been firm choices for Skyfall, Quantum of Solace, Casino Royale and more.

As quoted by Sam Mendes, director of James Bond: Skyfall at a press junket in Whitehall, November 2nd 2011 – “It’s a pleasure to be here at the Whitehall but Pinewood Studios is our bread an butter” and whilst you can argue Pinewood Studios is a better choice, most James Bond films takeplace in exotic locations such as Miami, USA for Casino Royale but they usually centre around the city of London and I feel it’s important to have the Press Junket take place in London, even if a few may argue that Pinewood Studios is more suitable.

PRESS JUNKETSThis is why I feel it works for my target audience because from the research I gathered, James Bond films are films typically aimed at Males of the age group of 13-30, with some older age groups due to the love for the classics and having respect for the series as it lives on and evolves and because there is this target audience, a lot of people in London are of this age group, the city simply has a bigger population and a great amount of people interested in those films and ultimately, fit my target audience.

Also, with the press junkets taking place at Grange White Hall Hotel in London, it helps fit in with the genre of this new James Bond film. The formula for James Bond films hasn’t changed too much in recent years and I don’t intend to with this one either. Judging from the success of previous outings of James Bond films and other similar movie titles (Casino Royale costing $150 Million to produce, created $594.6 Million at the Box Office. Mission Impossible: Ghost Protocolwith a slightly slower budget of $145 Million, created $693 Million at the box office) it seems a good ideato stick with the formula of having a James Bond with exotic locations but mostly importantly have London feature a major role and I think Whitehall helps with that proposition.

PRESS JUNKETSHowever, let’s not forget that Grange White Hall Hotel is placed in the city of London, a city that has an official population of 7,825,200 people, making it the most populous municipality in the European Union when going off the statistics from July 2010.

With so many people in London and London having a larger mix of resources to the Press Junkets team disposal, I feel that’s another reason Grange White Hall Hotel should be at the forefront of my Press Junkets for this new James Bond film.

But another reason would be how the hotel’s location links in with the theatres, restaurants and nightclubs around.

+STATE HOW FAR SOME OF THESE PLACES ARE FROM THE HOTEL, HOW THEY LINK

+RELATE TO TARGET AUDIENCE AND GENRE

TRAILER

 Trailer – Which films (both at cinema and on DVD) should the trailer be shown with and why – you do not need to create the trailer but you must know the age classification

You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibition

 Your pitch must have illustrations and figures and look

professional using correct terminology

POSTER

 Poster – where should the poster go (Tube stations, bus stops, bus banners – which is the most effective form of advertising and why – you must have proof of figures and which films this method has worked on before)

You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibition

 Your pitch must have illustrations and figures and look

professional using correct terminology

VIRAL CAMPAIGN

Viral Campaign – Discuss why this would / wouldn’t work (you could discuss age of audience); would you have a film website (again, would this be appropriate for your TA)

You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibition

 Your pitch must have illustrations and figures and look

professional using correct terminology

MERCHANDISING

Merchandising – will your film have merchandise; where will it be sold, what will it be? Why – what proof is there that this would or wouldn’t work for your production

You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibition

 Your pitch must have illustrations and figures and look

professional using correct terminology