Research Plan

Research Plan: Using Data to Create Impactful Pride Campaigns

Research Plan

By the end of this lesson

you will be able to: List the 11 most important research

questions that you will need to

answer via research methods in

order to create an impactful social

marketing campaign.

• Describe the role of the Research

Plan in the planning phase.

• List the elements of an effective

Research Plan.

Research Plan

By the end of this

lesson you will be able

to:

• Define and differentiate between

qualitative and quantitative data

collection approaches, including

why and when they are each

used during the campaign.

• Assess ethical and unethical

data collection.

• Use the Research and Planning

Timeline to plan and complete

research deliverables.

Research Plan

SESSIONS/ TOPICS

Reading Time/Reading Assignments

Review Qualitative vs. Quantitative Introduction to Serena Island Research

Plan

Research and Planning Timeline Drafting Pride Research Plan Research Ethics

Research Plan

TODAY’S SESSION

ReadingQualitative vs. Quantitative

Introduction to Serena Island Research

Plan

Research and Planning Timeline

Drafting Pride Research Plan

Research Ethics

Research Plan

ACTIVITY 1READING

1.What is the role of research as it relates to a Rare Pride campaign?

2.What are the 11 most important research questions that are

fundamental to informing your Pride campaign?

3.What kind of research will you conduct during your Rare Pride

campaign?

4.What is qualitative research?

5.What is quantitative research?

6.What research methods will you use to answer your questions about

your community?

7.What is the role of "ethics" in the collection of data for your

community?

8.What is the timeline for the Research process?

9.How will the data help you make important decisions about your

campaign?

Research Plan

What is the role of research as it relates to a Rare Pride campaign?

Design Implement evaluate the

impact of Pride campaign

Research Plan

What are the 11 most important research questions that are fundamental to informing your Pride campaign?

Research Plan

Activity 2

Reading

Qualitative vs. QuantitativeIntroduction to Serena Island Research Plan

Research and Planning Timeline

Drafting Pride Research Plan

Research Ethics

Research Plan

What kind of research will you conduct during your Rare Pride campaign?

Qualitative

Research

Quantitative

Research

Research Plan

What is qualitative research?

understand the “why” of an issue used to gain insight into people’s attitudes,

behaviors, values, motivations, culture and

lifestyles.

• Observational Research

• In-depth Interviews

• Focus Groups

Research Plan

What is quantitative research?

give precision or the ability to know the

exact measure of

something. used to evaluate the impact

your campaign has had

along each step in your ToC assess where your target

audience is before and after

your campaign in stage of

behavior change.

K A IC BC

Campaign Results

Pre-KAP Post KAP

Research Plan

What research methods will you use to answer your questions about your

community?

Observational Research In Depth Interviews Focus Group Discussions KAP Surveys Biological Research Review of literatures/

Secondary Data

Research Plan

Qualitative vs. Quantitative

Differences in Goals Different Questions Different Characteristics, Strengths and

weaknesses

Research Plan

Activity 3

Reading

Qualitative vs. Quantitative

Introduction to Serena Island

Research

Plan

Research and Planning Timeline

Drafting Pride Research Plan

Research Ethics

Research Plan

Research Plan

How will the data help you make important decisions about your

campaign? Audience Segmentation Messaging (Marketing Mix, Creative

Brief, 5Ps) Barrier Removal Strategies Community Mobilization Strategies Material Development Pre/Post Impact Assessment BR Effectiveness Impact Assessment (BC, BR, TR

Research Plan

Activity 4: RESEARCH & PLANNING TIMELINE

Research Plan

What is the timeline for the Research process?

First University Phase research plan

development Planning Phase

conduct qualitative and

quantitative research

Research Plan

Research and Planning Timeline

Research Plan

Phases Activities (At least 5)

First University Phase

Planning Phase (Field Base)

Second University Phase

Research Plan

Activity 5: Drafting your Research Plan

Research Plan

The Research Plan

A Research Plan

identifies and answers

a number of critical

research and

logistical questions

needed for effectively

executing any data

collection effort

Research Plan

Research Plan

• What research do you intend

to do?

• Why is the research

important?

• What is the timeline for your

research?

• Who needs to be involved?

• Where will the research take

place?

• How are you going to do your

research?

Research Plan

11 Important Research Questions

What Research

Questions do we

Need to Answer?

Research Plan

Elements of an Effective Research Plan• Background

• Geographic Scope

• Methodology

• Qualitative Data Collection

• Quantitative Data Collection

• MPA Governance

• TR and CR Monitoring

• Potential Research Challenges and Solutions

• Qualitative Data Analysis (Process Only)

• Quantitative Data Analysis (Process Only)

• Appendices

— Research and Planning Timeline

— Guide for In-Depth Interviews

— Guide of Focus Groups

— Enumerator Training Agenda

Research Plan

ASSIGNMENT #4Research Plan (ComX5311) –

70pts Date Assigned:

Today Due Date: 28

Sept, 9:00PM

Note

Preliminary Self

Rating on 28Sept,

9:00AM

Research Plan

Activity6: RESEARCH ETHICS

Research Plan

What is the role of "ethics" in the collection of data for your community?

1. How you use your research with respect to the human

society within which you work?

2. The integrity of how you collect your data (information) and

analyse it.

3. How you treat the people who participate in your research

as subjects (respondents)?

Research Plan

Data Collection Ethics"In both proposing and carrying out research, anthropological researchers must be open about the purpose(s), potential impacts, and source(s) of support for research projects with funders, colleagues, persons studied or providing information, and with relevant parties affected by the research. Researchers must expect to utilize the results of their work in an appropriate fashion and disseminate the results through appropriate and timely activities. Research fulfilling these expectations is ethical, regardless of the source of funding (public or private) or purpose (i.e., "applied," "basic," "pure," or "proprietary")."

~ American Anthropological Association (AAA)

Research Plan

By the end of this lesson

you will be able to: List the 11 most important research

questions that you will need to

answer via research methods in

order to create an impactful social

marketing campaign.

• Describe the role of the Research

Plan in the planning phase.

• List the elements of an effective

Research Plan.

Research Plan

By the end of this lesson you will be able to: Define and differentiate between

qualitative and quantitative data

collection approaches, including

why and when they are each used

during the campaign.

• Assess ethical and unethical data

collection.

• Use the Research and Planning

Timeline to plan and complete

research deliverables.

Research Plan

?? ?

??? ?

???

? ? ?

?? ?

??

???? ?

??

??

??

? ??

?

?? ?? ?

??

?? ?

??

?

?? ?

?

??

??

??

??

??

?

?

?

?

?

?

??

?

??

??

?

?

?

?

? ?

?

?

?

?

?

?

?

?

?

?

?

?

?

?

?? ?

??? ?

? ? ?????

? ? ?????

?

??? ?

??

??

??

??

?

?

? ??

???

? ?

??

??

????

? ?? ?

?

?????

? ??? ?

??

??

??

??

?????????

??

?

?

??

??? ? ? ? ?