RESEARCH METHODOLOGY SURVEY ON LAPTOP. What is RM Detail study is required in each practical...
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Transcript of RESEARCH METHODOLOGY SURVEY ON LAPTOP. What is RM Detail study is required in each practical...
What is RM
Detail study is required in each practical problem
Any effort which is directed to such study for better results is a “Research”
A system of models, procedures and techniques used to find out the results of a research problem is called as “Research Methodology”
Why RM is required
Business Executives in each of the functional areas face decision making problems.
Many of these problems demand systematic research.
Some problems are –
New product launch, Sales promotion, Plant layout, plant location, capital budgeting, manpower planning etc.
Research Process
Problem
DefinitionObjective Research
DesignData Collection
Data AnalysisResultsValidation
Exploratory Research
Modelling Research
Conclusive Research
Algorithmic Research
Literature Survey
Experience Survey
Descriptive Research
Experimental Research
Study of Insight Examples
Types of Research
Research MethodologyMethodology is very important as it acts as
guiding posts to the study and at the same time eliminates wasteful expenditure of time and inquiry in the study
Data Collection METHODS : PRIMARY DATAFirst hand data•Interviews•Surveys / Questionnaires DATA COLLECTION: SECONDARY DATA•Secondary data is the data that has already been collected by someone else for a different purpose to yours.•Paper based sources•Electronic sources
Research Objectives Physical proximity is the main driver for purchase of laptops
Preference for laptops over desktop is for factors beyond economical viability
THE TARGET GROUP FOR RESEARCH
Main TargetLaptop users mainly students of age group 18-25
Secondary TargetExecutives
Information areas to capture
Quantitative evaluation of a laptop users
1. Consumer profile.Demographic attributes like age, sex, occupation, lifestyle.
2. Consumer purchase habits vis-à-vis laptops
i. Place of purchaseii. Purchaser and decision makeriii. Influenceriv. Purchase cyclev. Price
Information areas to capture Contd……
3. Consumer usage habits.i. Brands aware
4. Category triggers and barriers.i. Triggers to laptop usageii. Barriers to desktop usage
LAPTOP INDUSTRY IN INDIA
• The laptop computer market in India grew by 84.8%
• Largest contributors were enterprise and education segments.
• Portability,' number one' driver for growth said.
• Portability, flexibility and ease of use and narrowing of price-performance.
LAPTOP PROVIDERS
SONY VAIO
HP
DELL
HCL
IBM
OTHER
LAPTOPS WORLDWIDE MARKET SHARE
21%
15%
15%9%
8%5% 5% 4% 4%
14%
1 HP
2 Dell
3 Acer
4 Toshiba
5 Lenova
6 Fujitsu-siemens
7 Apple
8 Asus
9 Sony
10 Other
LAPTOPS INDIAN MARKET SHARE
share
40%
18%
17%
10%
5%10%
1 HP 2 Dell 3 Lenovo 4 HCL 5 Sony vaio 6 Other
Research Objective
•To Analyze the brand preference
•Overall satisfaction
•Price factor
•Influential factors for purchase
Data Collection
Data collected from Thane,
Mumbai
Data collected manually as
well as through internet
People above 18 yrs is consider
Sample size 116
QUESTIONAIRE
WHY DO YOU PURCHASE LAPTOPS?
BUSINESS
Education
Education, entertain
Entertainment
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Series1
1)Test of Hypothesis
• H0: No significant difference between satisfaction level in various brands
• H1: There is a significant difference between satisfaction level in various brands.
HYPOTHESIS
Survey conducted on laptop
satisfaction
Option given to people• HCL• DELL• HP• SONY VAIO• IBM/LENOVO
Table : Observed frequency
Response
Brand Total
Dell HP HCL IBM SONY
Satisfie-d
55 12 5 2 20 94
Unsatisfied
9 4 2 2 5 22
Total 64 16 7 4 25 116
Table : Expected frequency
Response
Brand Total
Dell HP HCL IBM SONY
Satisfied
51.86 13 5.67 3.20 20.26 94
Unsatisfied
12.14 3 1.33 0.80 4.74 22
Total 64 16 7 4.0 25 116
Calculation of Chi- Square value
Response
Brand Total
Dell HP HCL IBM SONY
Satisfied
0.19 0.077 0.079 0.45 0.003 0.8
Unsatisfied
0.81 0.33 0.34 1.2 0.014 2.694
Total 1 0.407 0.419 1.65 0.017 3.494
Calculation
• χ2 = Σ ( Oij- Eij )2 / Eij = 3.494
• Degree of freedom = ( r -1)( c-1) = ( 2-1)(5-1)= 4
• Assume level of significance at 5 %
• χ2 = 9.49 – Table Value
• χ2calculated < χ2 tabulated
Accept the null hypothesis i.e. No significant difference between satisfaction level in various brands
78%
22%
Yes No
HYPOTHESIS
Survey conducted on laptop price
factor
Option given to people• HCL• DELL• HP• SONY VAIO• IBM/LENOVO
2) Test of Hypothesis
Do people consider price factor as major factor during purchasing laptop.
• H0:Price is not considered during purchasing laptop
• H1: Price is considered during purchasing laptop
Table : Observed frequency
Respons-e
Brand Total
Dell HP HCL IBM SONY
Price Matters
71 12 11 1 4 99
Pricenot Matters
10 0 3 1 3 17
Total 81 12 14 2 7 116
Table : Expected frequency
Response
Brand Total
Dell HP HCL IBM SONY
Price Matters
69.13 10.25 11.95 1.70 5.97 99
PriceNot Matters
11.87 1.75 2.05 0.29 1.03 17
Total 81 12.01 14 1.99 7 116
Calculation of Chi- Square value
Respons-e
Brand Total
Dell HP HCL IBM SONY
Price Matters
0.05 0.3 0.08 0.49 0.97 1.89
PriceNot Matters
0.29 1.76 0.44 1.74 3.77 8.00
Total 0.34 2.06 0.52 2.23 4.74 9.89
Calculation
• χ2 = Σ ( Oij- Eij )2 / Eij = 9.89
• Degree of freedom = ( r -1)( c-1) = ( 2-1)(5-1)= 4
• Assume level of significance at 5 %
• χ2 = 9.49 – Table Value
• χ2calculated >χ2 tabulated
Conclusion
• Most of the people buy laptop for education purpose• Brand preference DELL• Price matter while purchasing• People are satisfied with laptop