HISTORY // INSPIRATION // DESIGN•FLEXXEA is a new generation of Laptop bags, featuring a clever adaptable laptop compartment. Although laptop screen sizes might be the same among different brands, the actual dimensions of the laptop are very different. Consequently not every laptop compartment is 100% fitting your laptop, not giving 100% stability and protection. With Flexxea you will have the unique possibility to adapt the laptop compartment to your computer by an easy working velcrosystem. Also the purchase of a new laptop doesn´t necessarily mean buying a new case as the size is not fitting anymore – with Flexxea you will have the possibility to adapt it within a certain margin being 13-14” for the Small bailhandle and 14-16” for the Large bailhandle and backpack.

MARKET TREND•The 40-60€ price segment represents 16% of the total market of Business Cases (GfK May-Aug 2011, F+GER), tendency growing. Especially in the ICT channel, this segment represents 16% of the turnover but also in Dept.Store/MOH the importance of this price class accounts for 8%, so even higher than price class 200-300€ (6%, GfK May-Aug 2011, F+GER). In the UK, the £25-£50 price point is 1/3 of the market – all together good reasons to push this line.

CONSUMER TARGET •Male/Female, 25-40 years old, looking for branded, resistant and reliable business case with some clever solutions and nice detailing to stand out of the mass at a moderate price point.

USP •Adaptable Laptop Compartment•Finally a case fitting 13.3” – like Apple MacBook and Sony, Samsung Mobile Laptops•Resistant fabric•Eye-catching fashionable colour details on zippers, piping and interior

FLEXXEA // 11U - 1108

FL

EX

XE

A

Lapt. Bags

FLEXXEA

Classic 2 ICT

Monaco ICT

Finder

ADAPTABLE LAPTOP PROTECTION SYSTEM

A new developed laptop protection system offers more protection for the laptop and more flexibility to the endconsumer.

ADVANTAGE•Laptop stays firm in the laptop compartment•More flexibility when changing laptops

BENEFIT•Optimal protection and carrying comfort.

RICH DETAILING AND CLEVER FEATURES

Resistant 1680 D Polyester has been used to offer also optimal protection from the outside.

The combination of colourful accent and detailing with clever features such as the hidden shoulder strap buckle make Flexxea a modern, fresh and contemporary business case

KEY FEATURES

FEATURES• Adaptable laptop protection system: 13-14” Bailhandle S and 14-16” for Bailhandle L and Laptop

Backpack•Bailhandle with 2 compartments: 1 Laptop compartment, one document compartment with zip pockets•Hidden shoulder strap buckle fixation• 2 front pockets for organisation (Bailhandles)• Interior accent stitchings, matching with outside colour detail• Laptop Backpack: Comfortable back padding and ergonomic shoulder straps with logo detail

MATERIALS

1680 denier Polyester

COLOURS

WARRANTY

2 years global warranty

1074 // _Black/Rio Red FL

EX

XE

A

2844 // _Black/Electric blue 2571 // _Black/Stone Grey

CODE // COMMERCIAL

MODEL NAME // TYPE

DIMENSIONS

CM/ INCHES

L x H x W

WEIGHT

KG/ LBS

VOLUME

LITRES/ INCHES3

FEATURES

PLACEPICTURE

HERE

11U*001 // 49371

BAILHANDLE S

13"-14"

41x30,5x14 cm 0,68kg 12,5l

2 compartments:

-1 Laptop Compartment fitting 13-14.1” Laptops, also fitting MacBook 13”

-1 Compartment for documents with 2 zipped mesh pockets

2 Frontpockets with organisation

PLACEPICTURE

HERE

11U*002 // 49372

BAILHANDLE L

14"-16"

43,5x32x15 cm 0,76kg

16,3l

2 compartments:

-1 Laptop Compartment fitting 14-16” Laptops, also fitting MacBook 15”

-1 Compartment for documents with 2 zipped mesh pockets

2 Frontpockets with organisation

PLACEPICTURE

HERE

11U*003 // 49373

LAPTOP BACKPACK

13"-16"

32,5x44x19,5 cm 0,66kg 17,6l

2 compartments:

-1 Laptop Compartment fitting 14-16” Laptops, also fitting MacBook 15”

-1 Compartment for documents with 1 zipped mesh pocket

Frontpocket with organisation

FL

EX

XE

A

13-16"

13-14"

xx

14-16"

xx

xx