Research Methodology -Slide 1

8/14/2019 Research Methodology -Slide 1

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IntroductionIntroduction

DefinitionDefinition

TypesTypes

ImportanceImportance

Research method and methodologyResearch method and methodology


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DefineDefine

Research Research

DefinitionDefinition


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The wordThe word

ResearchResearch

has evolved fromhas evolved from

SearchSearch

DefinitionDefinition (cont...)(cont...)


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Curiosity or inquisitiveness is aCuriosity or inquisitiveness is adistinctive feature of human beingdistinctive feature of human being

Each and every activity has someEach and every activity has some

problemproblem Every style of action can be modified andEvery style of action can be modified and

improvedimproved

To satisfy the curiosity, solve the problem,To satisfy the curiosity, solve the problem,develop the style, concerned personsdevelop the style, concerned personssearchsearch



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Research simply means a search for facts,Research simply means a search for facts,answer to questions and solutions toanswer to questions and solutions to

problems.problems.

SearchSearchfor knowledgefor knowledge

SearchSearch for informationfor information

AnAn artartof scientific knowledgeof scientific knowledge


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Research?Research?

A carefulA careful investigation or inquiryinvestig

ation or inquirythrough search forthrough search fornew facts in any branch of knowledgenew facts in any branch of knowledge

AA systematic effort

systematic effortto gain new knowledgeto gain new knowledge

AA movementmovementtowards unknowntowards unknown

AA voyagevoya

ge of discoveryof discovery


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Research?Research?

AnAn original contributionoriginal contributionto the existing stockto the existing stock

of knowledge for its advancement.of knowledge for its advancement.

TheThepursuitpursuitof truth with the help of study,of truth with the help of study,

observation, comparison and experiment.observation, comparison and experiment.

SearchSearch for knowledge through systematicfor knowledge through systematic

method of finding solution of a problem.method of finding solution of a problem.


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Objectives of ResearchObjectives of Research

ToTo gain familiaritygain familiaritywith awith aphenomenon or tophenomenon or to achieveachieve newnew

insights into it;insights into it; ToToportrayportrayaccurately theaccurately the

characteristics of a particularcharacteristics of a particularindividual, situation or a group;individual, situation or a group;


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Objectives of Research (cont...)Objectives of Research (cont...)

ToTo determinedetermine the frequency withthe frequency withwhich something occurs or withwhich something occurs or with

which it is associated withwhich it is associated withsomething else;something else;

ToTo testtesta hypothesis of a causala hypothesis of a causal

relationship;relationship;


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Types of ResearchTypes of Research

Research

Basic Research Applied Research


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Types of Research (cont)Types of Research (cont)

Basic/Pure/Fundamental ResearchBasic/Pure/Fundamental Research

- Undertaken for the sake of knowledge- Undertaken for the sake of knowledge

- Generalization- Generalization

- Formulation/modification of theory- Formulation/modification of theory


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Applied/Action ResearchApplied/Action Research

- Carried out to find solution to a real-life- Carried out to find solution to a real-life

problem requiring an action or policyproblem requiring an action or policydecision.decision.

- It is problem/action oriented- It is problem/action oriented


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Descriptive ResearchDescriptive Research-- Research carried out with the majorobjective of describing something.

Analytical ResearchAnalytical Research

-- Analyze available information to make acritical evaluation.


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Quantitative ResearchQuantitative Research-- Based on measurement of quantity.

Qualitative ResearchQualitative Research

-- Concerned with qualitative phenomenon.


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Empirical ResearchEmpirical Research-- Data-based research.

hypothesis, data, analysis, decision

Exploratory ResearchExploratory Research- Development of hypothesis, but not testing- Development of hypothesis, but not testingthat hypothesisthat hypothesis

Casual ResearchCasual Research

-- To find out the cause and effectTo find out the cause and effectrelationshiprelationship


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Significance of ResearchSignificance of Research

Research inculcates scientific andResearch inculcates scientific andinductiveinductive thinkingthinkingand it promotes theand it promotes the

development of logical habits ofdevelopment of logical habits of

thinking and organization.thinking and organization.

Doubt Inquiry InventionDoubt Inquiry Invention


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Significance of Research (cont)Significance of Research (cont)

Research provides the basis for nearlyResearch provides the basis for nearly

all governmentall governmentpoliciespolicies in ourin our

economic system.economic system.


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Research has its special significance inResearch has its special significance in

solvingsolvingvarious operational andvarious operational and

planningplanningproblemsproblems of business andof business andindustry.industry.


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Research is equally important for socialResearch is equally important for social

scientists in studyingscientists in studyingsocialsocial

relationshipsrelationships and in seeking answersand in seeking answersto variousto varioussocial problemssocial problems..


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Research MethodResearch Method

Research methods (or technique)Research methods (or technique)- for data collection- for data collection

- for data analysis- for data analysis

- for evaluation of the analysis results- for evaluation of the analysis results


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Research MethodologyResearch Methodology

A broader conceptA broader concept

Not only research methods!Not only research methods!

But also But also


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Research Methodology (cont)Research Methodology (cont)

Problem statementProblem statementNeed of the researchNeed of the research

Hypothesis formulation (what? why?)Hypothesis formulation (what? why?)

Data collection (what?)Data collection (what?)

Method (which?)Method (which?)

..


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Research Method vs. MethodologyResearch Method vs. Methodology

Research method Research method

A part of A part of

Research methodology.Research methodology.

Research Methodology -Slide 1

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