RESEARCH INTO SIMILAR TARGET AUDIENCES

THIS is a singer from the

band, ‘SLEEP PARTY

PEOPLE’, this band gave me

permission to use their music for

my music video.

GENRE: Sleep party people’s genre of music is

very unique. It is almost psychological

as it is mesmerizing and puts you in a

daze when you listen to the music.

The singing is very high pitched and

eary, and the music is very slow but

has a beat to it further into the song

which increases the tempo.

MGMT

LANA DEL RAY

GORILLAZ

IN TERMS OF MUSICSimilar artists would be

MGMT

Lana Del Ray

Gorillaz

All these artists have a very unique

and independent style of music

which is used to help audiences

recognise the brand.

All artists have a wide brand

reach, the target audience usually

consists of old teens (16+) up to

late 50’s in the aspect of Gorillaz

and MGMT...Lana Del Ray has a

more teened audience.

IN TERMS OF MUSIC VIDEOS....

SKRILLEX: FIRST OF THE YEAR

People who enjoy this type of music

video will enjoy my music video

because both videos illustrate the

same atmosphere and both will use

similar shot types and colours.

NICEST DAUGHTER

In terms of stylistic qualities, this

short film contains shots similar to

shots I want to use in my music

video. Such as the one I have print

screened on the left, the point of

view perspective is a great camera

technique which I intend to use. You can see here how in my trailer I

have used the same technique.

FLORENCE AND THE MACHINE:

SPECTRUMThe directors use of ballet

dancing and a ballet dancer to

portray a characters personality

is a similar narrative in which I

have in my music video.