Research For Business Communication
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Transcript of Research For Business Communication
Research for Business CommunicationAmber Prentiss, Reference/Instruction [email protected]
Why Do Research?
• New insights into familiar topics
• “Time has shown” “All the research says” and “Everyone knows that” ≠ proof
• Improves credibility
Generating Topics: Starting Points
• Readings• Lecture• Class discussion• Presearching• Daily life• Personal interests
Generating Topics: Example
• News story: Multitasking has a negative affect on productivity.
• Related research question: How do email and social networking affect worker productivity?
Topic to Search
• How do email and social networking affect worker productivity?– What are the main concepts?
• Synonyms?
Using the Library Site for Researchwww.libs.uga.edu
– Ask a Librarian– Course guides (guides.libs.uga.edu/course-guides)
– GALILEO@UGA (databases)
• Off-campus password: reformed• Communication & Mass Media Complete• Business Source Complete
– GIL (library catalog: books and print journals)
Search Tips
• Use advanced search
• Use AND to get fewer results
• Use OR to get more results
Using AND & OR
productivityemail
email AND productivity
“social networking”
email OR “social networking”
Using AND & OR
productivity
“socialnetworking”
productivity AND(email OR “social networking)
Search Tips
• Use * to expand root words– communicat*
• communicate, communicating, communication…
• Use quotes for “phrase searching”
• Change results ranking to relevance
• Set date range for time-sensitive topics
Research to Presentation
NOT THIS ✖“If you look across e-mail and social
networks, database and phone, the surprise was that overall, IT use is not associated with an increase in speed. In fact, it's associated with slower speed. But we found that heavier IT users are much heavier multitaskers, so over time, they're completing more projects and bringing in more money for the firm.’”
THIS ✔Higher employee IT use• slower speed• higher multitasking• more projects completed• more revenue generated
Melymuka, K. (2007, February 26). How IT Makes Johnny More productive. Computerworld, 41(9), 33-33.
Research to Presentation
NOT THIS ✖“In IABC's survey, 47 percent of respondents said they receive too much e-mail and text messages; this compares with 48 percent of senior executives surveyed by NFI Research in more than 50 countries. Fifteen percent of IABC communicators said they receive considerably too much e-mail, compared with 33 percent of the executives. A third of the communicators (37 percent) surveyed believed they receive just the right amount, compared with only 13 percent of executives.”
THIS ✔
Williams, T., & Williams, R. (2006, November). Too much e-mail!. Communication World, 23(6), 38-41. Retrieved September 10, 2008
01020304050
Percent of
respondents
IABC Email Survey
J ust enoughemail
Too muchemail
Considerablytoo muchemail