Two research proposals regarding:

Business Effective Communicationand

Communicative Leadership

Euprera Berlin 2009

Sven@Hamrefors.se

Point of Departure

• In an environment of Value Networks Communicative Leadership becomes important.

Value Network

A B C D CUSTOMER

A

VALUE CHAIN

B

C

D

E

F

G CUSTOMER

VALUE NETWORK

Up-streams Down-streams

Chaos Theory

Order Creation Chaos

Chaos Theory

Order Creation Chaos

Memories Curiosity

Chaos Theory

Order Creation Chaos

Ideas Action

Chaos Theory

Focus Creation Variability

Concepts Activity

Co-ordination &Performance

Down-streams

Communicative Leadership

Ideological positioning

Broaden, balance

Broaden, balance

Context

Context

Co-ordination &Performance

Up-streams

A combination of ideological & contextual leadership to support conceptual focus & variability in action

The Mission of the Communicative Leadership

To assume responsibility for thecommunicative ability of the

organization

Process

Structure

Social interaction

Influence in context

Aiming to support conceptual focus & variability in action

PROCESS

• Flow

• Co-ordination in communication

• Speediness

• Feedback

• Knowledge integration

STRUCTURE

• Physical appearance

• Transparency of the communication

• Mission definitions

SOCIAL INTERACTION

• Interactive culture and rules

• Interaction design of dialogue

• Interaction in networks

INFLUENCE IN CONTEXT

• Strategy to be influenced

• Strategy to influence

• Transparency

• Structural holes

Operational Roles of the Contextual Leadership

The Role Box

System Designer

Mediator Coach

Influencer

The System Designer

Mission: To develop the communicative efficiency in processes and structures

• Influencing early in the development• Balance operational and cognitive effects• Broad system perspective

The Mediator

Mission: To lead the sense-making processcreating operational meaning

• Identify potential stakeholders of an issue• Analyse their rational• Activate the stakeholders• Initiate and lead the negotiation to sense-making

The Coach

Mission: Develop the communication skills of others

• Identify inabilities• Analyse the situation• Give situational support• Integrate in system

The Influencer

Mission: Influence others to change perspectives

• Mandate to be the “Jester in the Kingdom”• Good analysis of inclination to change• Efficient scanning• Constructive “manipulation”

Proposal No 1

• How is the Communicative Leadership manifested in various European settings?

Process Structure Social Interaction Contextual Relationships

Coordinating logicTransparencyKnowledge transferWork motivation

System Designer Mediator Coach Influencer

How do they act, why and to what effect?

Invitation

• Universities in European Countries

• Organisations wishing to be cases

• Financing from EU?

Proposal No 2• Conceptual focus + variability in activities

drive incremental change (moderate innovation)

• How can communication drive more radical innovation?

• What are the communicative prerequisites for more radical innovation? Open innovation?

• Theoretical development of the chaos theoretical model.

Invitation

• Everyone interested in this theoretical development.