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Research & Design: Finding the Perfect Blend
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Transcript of Research & Design: Finding the Perfect Blend
MAD*POW OVERVIEW | NOV 2015
Adapted from “Double Diamond Model of Product Definition and Design from UK Design Council
DISCOVER SYNTHESIZE GENERATE REFINE
Initial Insight
Plan/Strategy
Prototype
EVALUATE
IMPLEMENT
Deployment
Project Lifecycle
MAD*POW OVERVIEW | NOV 2015
Adapted from “Double Diamond Model of Product Definition and Design from UK Design Council
DISCOVER SYNTHESIZE GENERATE REFINE
Initial Insight
Plan/Strategy
Prototype
EVALUATE
IMPLEMENT
Deployment
Project Lifecycle
Researchers
@jbriselli @kimberlydowd Planning Research
Involve designers with goal setting
Learn what the research will be used for & plan study accordingly
Identify issues up front, saves designer’s time!
Share moderator’s guide to learn designer’s needs & aid your probes
Designers
Help researchers define the research goals & plan
Share expectations & questions;be candid!
Understand the benefits & limitation of different tools & methods
@jbriselli @kimberlydowd Conducting Research
ResearchersInvite the designers in to the research sessions:
Make it low-commitmentSell the valueAsk them to helpBribe with candy
Enlist the research-friendly designer advocate(s)
Understand the designer’s mental model & relate findings
DesignersBe available, be interested, show up!
Take good research notes:Observations, not assumptionsObservations, not judgmentsObservations, not solutions
@jbriselli @kimberlydowd Making Recommendations
Researchers
Meet informally to preview results and discuss recommendations
Collaborate on recommendations to move from vague to concrete & actionable
Works every time!
Designers
Help articulate recommendations so they’re actionable for design
Help decide the best mode & format for delivering findings
@jbriselli @kimberlydowd
TL;DR: The meeting with stakeholders should not be the first time the designer is seeing recommendations! You’re a team.
@jbriselli @kimberlydowd Creating Solutions
Researchers
Swing by designer’s desk to participate & reinforce research
Avoid the huge risk of “handoff & disappear” model at this stage!
After I saw that design I thought ‘If you just showed this to me I could have told you not to do that based on the research!’
- UX Researcher
“”
@jbriselli @kimberlydowd
@jbriselli @kimberlydowd Creating Solutions
Researchers
Swing by designer’s desk to participate & reinforce research
Avoid the huge risk of “handoff & disappear” model at this stage!
Designers
Look for opportunities to infuse research into ideation
Invite researchers into the design process, especially brainstorming & critiques
MAD*POW OVERVIEW | NOV 2015
Adapted from “Double Diamond Model of Product Definition and Design from UK Design Council
DISCOVER SYNTHESIZE GENERATE REFINE
Initial Insight
Plan/Strategy
Prototype
EVALUATE
IMPLEMENT
Deployment
Beyond a single project…
@jbriselli @kimberlydowd
Many designers don't make time to watch [research] sessions.
But a few always do… and I can see the difference in the quality of the final designs.
- UX Researcher
“”
@jbriselli @kimberlydowd
View the ‘other’ team as collaborators, not as clients
@jbriselli @kimberlydowd
Siloed Teams
Add time to the calendar! Formalized collaboration is still collaboration
Be open to hearing outsider perspectives (M*P project recaps)
Learn from other teams (M*P buddy system)
Create separate spaces for design and research:
@jbriselli @kimberlydowd
One-Person Team
Separate the activities and the deliverables
Use a proxy/stand-in
physicalmentalvirtual
Talk to each other.
Don’t disappear.
(Early & often)
(For very long)
Butt in. & Welcome the butting in.