Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

Research & Advanced Engineering of Ford Motor Company in Europe

Research & Advanced Engineering

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

WARD’S Auto Interiors

Conference

May 19th, 2010

Introduction of the

Perceived Quality Toolbox

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

Customer Relevance of Perceived Quality (JD Power)

*Source: FoE Vehicle Engineering Differs by Market and Segment

Overall Appeal Score Importance*

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

What is Perceived Quality?

... is the human based evaluation of a product by the sensory inputs cross linked with expectations, experiences, preferences, and cultural factors.

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

Why do we measure Perceived Quality?

Motivation:

‘We can only methodically improve, what we can measure in a robust and reliable manner’

Ford IOSIS

Efficiently handle communication during the whole product creation process between: Design, Product Development, Supply Base, Launch Team, Manufacturing and vice versa.

Generate better Perceived Quality achieved at lower cost by enhanced efficiency!

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

Creation of a Perceived Quality Function

Correlation

Y = f (x1, x2, x3, …)

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.

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Acquisition of Human Quality Perception

Measurement of Perceived Quality Attributes

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

How do we measure Perceived Quality

Ford IOSIS

Visual Quality- Gaps- Flushness- Gloss - Colour- Graining- Micro Graining- Visual Harmony

Visual Quality- Gaps- Flushness- Gloss - Colour- Graining- Micro Graining- Visual Harmony

RobotizedUnit forTactility andHaptics

Switch Feel - Force Profile - Torque Profile - Wobble - Friction - Usage Stereotypes - Switch Sound - Switch Harmony

Switch Feel - Force Profile - Torque Profile - Wobble - Friction - Usage Stereotypes - Switch Sound - Switch Harmony

Haptics/Tactility

Orthogonal: Tangential:- Elasticity - Friction & stick-slip (initial & progression) - Roughness (macro & micro)- Recovery Rate - Surface Topography

- Stickiness Other: - Surface temperature feel - Stiffness of components - Moving components

Haptics/Tactility

Orthogonal: Tangential:- Elasticity - Friction & stick-slip (initial & progression) - Roughness (macro & micro)- Recovery Rate - Surface Topography

- Stickiness Other: - Surface temperature feel - Stiffness of components - Moving components

Research & Advanced EngineeringVehicle Interior Technologies

Mark Spingler

Thank you

for your attention!