RESEARCH
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Transcript of RESEARCH
RESEARCH
jul/2014
POINTS
Creation of a research for students and alumni of Katz EMBA.
From 310 alumni/students, 82 answers, more than 25% of our target.
Below a summary of their habits and interests.
FIRST TARGET
RESEARCH WAS DONE WITH 80 ALUMNI’S AND STUDENTS
50.00%
18.75%
31.25% Graduated 0 to 5 years agoGraduated 5 to 10 years agoGraduated 10 to 15 years ago
PROFILE OF PEOPLE INTERVIEWEDGENDER
89%
LEVEL
8%
32%
45%
8%
C-LEVELPRESIDENTVP
DIRECTOR
MANAGER
OTHERS
THEMES OF INTEREST
TRAVEL
2.873
2
1
ECONOMY
2.68
3
2
1
SPORTS
2.59
3
2
1
MUSIC
2.6
3
2
1
DREAM TRIP FAVORITE SPORT
51%
28%
25% Corrida
FutebolTênis
TECNOLOGY
2.45
3
2
1
ENTREPRENEURSHIP
2.46
3
2
1
EDUCATION
2.48
3
2
1
THEMES OF INTEREST
INOVATION
2.55
3
2
1
CINEMA
2.54
3
2
1
GASTRONOMY
2.51
3
2
1
POLITICS
2.2
3
2
1
ARTS
2.02
3
2
1
TV SHOWS
2.0
3
2
1
LITERATURE
2.27
3
2
1
THEMES OF INTEREST
GENRES
1. Freakanomics (38%)2. The Servant (34%)3. One Hundred Years of Solitude (17%)4. Game of Thrones (8%)5. High Fidelity (3%)
GENRES
1. Game of Thrones (40%)2. House of Cards (33%)3. How I Met Your Mother (13%)4. Sherlock (9%)5. Mad Men (5%)
ALL SUBJECTIVES
WERE ACCEPTED
INFORMATION
86%NEWSPAPER AND MAGAZINE
57%PORTAL
51%MARKET REPORTS
51%THEIR CONTACTS
43%BOOKS
43%SOCIAL MEDIA
37%E-MAIL
35%LECTURES
29%COURSES
12%BLOGS
MEDIA USED TO HAVE MARKET INFORMATION PUBLICATIONS MOST LIKED
USED LAST MONTH
95%FACEBOOK
70%YOUTUBE
54%INSTAGRAM
29%TWITTER
19%
VALOR
51%EXAME
38%ECONOMIST
18%FOLHA
17%VEJA
17%
EMBAIN WICH SITUTATION RECOMMEND EMBA
67%Develop business management skills for companies or business units
64%Develop a more strategic vision of the international market
41%Career transition
29%
Develop leadership skills
13%
Looking for expatriation
UNIVERSITY OF PITTSBURGHKEY ASPECTS OF EMBA
AMERICAN DIPLOMA
ALUMNI NETWORKING
FACULTY NAME OF UNIVERSITY
CLASS SCHEDULE METHODOLOGY COURSE
MATERIAL ROI
85% 54% 52% 38%
38% 29% 20% 19%
VIEW
1 2 3 4 5
The Pitt EMBA changed my career
4.02
1 2 3 4 5
I’m happier professionally now than
when I started the EMBA4.15
1 2 3 4 5
The schedule was totally adequate
4.32
Thank you!