REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this...

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COMMUNICATION DIRECTORY Newsletter for Corp ora te Com mu ni cat io ns and Pu blic Re la tio n s 07/2013 Advertisement R eputation is of high priority to executive management and the board of directors, and the importance of reputation will continue to increase in the future. Why? Because reputation has a direct link to customer retention, revenue growth, and market share. ose are the views of 313 busi- ness leaders from communications, marketing, and public affairs, who all took part in the 2013 Reputation Leaders Study. 60 per cent believe that reputation has a significant financial impact on their company with direct impact on custom- er retention, sales, and market share, while 52 per cent think that reputation is a higher prior- ity for their company this year compared to last. Only 20 per cent of the business leaders across companies in 25 countries believe that they are ready to leverage this opportunity and pro- tect their company against the reputation risks with their current tools and processes. Business leaders point to three key issues that are pre- venting them from implementing a reputation management strategy into the way they work: 1) Lacking a structured process for getting reputation thinking imple- mented into business planning; 2) Unable to leverage relevant knowl- Are you the guide or passenger on the reputation journey? By Kasper Ulf Nielsen THE REPUTATION JOURNEY edge to various stakeholder groups; 3) Internal silos prevent cross-functional collaboration. Fifty-six per cent of business leaders believe reputation is a top priority for executive man- agement and the board of directors, while sixty- three per cent expect reputation management to be a principle matter for their company in the next two to three years. Clearly, there is a need to act. is calls for a new way... Read more

Transcript of REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this...

Page 1: REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this live The CIPR’s social media conference returns to the offices of MSN UK, London,

COMMUNICATION DIRECTORYN e w s l e t t e r f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

0 7 / 2 0 1 3

Advertisement

R eputation is of high priority to executive management and the board of directors, and the importance of reputation will continue to increase in

the future. Why? Because reputation has a direct link to customer retention, revenue growth, and market share. Those are the views of 313 busi-ness leaders from communications, marketing, and public affairs, who all took part in the 2013 Reputation Leaders Study. 60 per cent believe that reputation has a significant financial impact on their company with direct impact on custom-er retention, sales, and market share, while 52 per cent think that reputation is a higher prior-ity for their company this year compared to last. Only 20 per cent of the business leaders across

companies in 25 countries believe that they are ready to leverage this opportunity and pro-tect their company against the reputation risks with their current tools and processes. Business leaders point to three key issues that are pre-venting them from implementing a reputation management strategy into the way they work: 1) Lacking a structured process for getting reputation thinking imple-mented into business planning; 2) Unable to leverage relevant knowl-

Are you the guide or passenger on the reputation journey?

By Kasper Ulf Nielsen

THE REPUTATION JOURNEY

edge to various stakeholder groups; 3) Internal silos prevent cross-functional collaboration. Fifty-six per cent of business leaders believe reputation is a top priority for executive man-agement and the board of directors, while sixty-three per cent expect reputation management to be a principle matter for their company in the next two to three years. Clearly, there is a need to act. This calls for a new way... Read more

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Page 2: REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this live The CIPR’s social media conference returns to the offices of MSN UK, London,

COMMUNICATION DIRECTORY

ALTHOUGH CORPORATE COMMUNICATIONS regarding compa-nies’ engagement with wider society in the context of corporate social responsibility programmes, annual reports and so on receive plenty of coverage, what’s less often reported is how citizens view the influence of companies on society. The results of a Flash Eurobarmeter survey, “How companies influence our society: citizen’s view” (carried out in October and November 2012 but only recently released) goes some way to readdressing that imbalance; it also raises several important com-munication issues. According to the report, this survey was designed to investigate the views of Europeans and selected other nationalities on the influence companies have on society. In particular the survey investigated the levels of interest and information about what compa-nies do to behave responsibly towards society, perceptions of the efforts companies in different sizes and different sectors make to behave in a socially responsible way; perceptions of the overall influence of com-panies on society, and who should take the lead in influencing com-

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Impr

essu

m

Facts & Figures: Citizens, companies and society

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Editors:Dafydd Phillips, Sarah Schlingmeyer

Publisher:Rudolf Hetzel

Advertising:Norman WittigTel +49 (0) 30 / 84 85 90 Fax +49 (0) 30 / 84 85 92 [email protected]

Send your Personnel News updates to [email protected]

0 7 / 2 0 1 3

panies to behave in a more responsible way towards society. Just over half of European citizens believe that companies have a positive influence on society, while more than 4 out of 10 believe companies have a negative influence (above left). Interestingly, Europeans are more sceptical about the influence of companies than citizens from other major economies. For example, 79 per cent of Brazilian respondents think that companies have a positive influence on society, followed by just under three quarters of Indian respondents and around 60 per cent of respondents in the US and China; compare these results with the EU’s 52 per cent. And communi-cators take note: the survey finds an information gap in Europe: 36 per cent of Europeans saying they feel informed about what companies do with regard to socially responsible behaviour whereas 62 per cent say that they do not feel informed (above centre); however, this does not mean Europeans are not interested – 79 per cent say they are interested in what companies do to behave in a responsible way towards society (above right) – a resounding call to action for communicators. Read more

Citizens’ perceptions of the overall influence of companies on society

How informed do citizens deel about what companies do to behave responsibly? And are they interested?

Do you think that the overall influence of companies on society in (OUR COUNTRY) is very positive, somewhat positive, somewhat negative or

very negative?

Do you feel very well informed, fairly well informed, not very well informed or not at all informed about what companies do to behave

responsibly towards society in (OUR COUNTRY)?

Are you very interested, fairly interested, not very interested or not inter-ested at all in what companies do to behave responsibly towards society

in (OUR COUTRY)?

Total ‘Positive’ Total ‘Negative’ Don’t know

52%

41%

7%

Total ‘Informed’ Total ‘Not informed’ Don’t know

36%

62%

2%

79%

20%

1%

Total ‘Interested’ Total ‘Not interested’ Don’t know

Page 3: REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this live The CIPR’s social media conference returns to the offices of MSN UK, London,

COMMUNICATION DIRECTORY

Inacker named new communications head at Siemens German multinational engineering and electronics conglomerate Siemens is reorganising the areas of corporate communications and government affairs at its company headquarters. Michael In-acker, currently assistant editor-in-chief and head of the Berlin office of the German newspaper Handelsblatt, has been named to head Siemens’ corporate communications and corporate branding areas. Stephan Heimbach, who currently has overall responsibility for corporate communications and government affairs at Siemens, will head the areas of corporate affairs and government affairs.

Paoloa MascaroDirector of Communicati-ons and Public Affairs,General Electrics ItaliaStart: July 3

Paola Mascaro joins General Electrics Italia Paola Mascaro has been appointed director of communications and public affairs for General Electrics Italy, a company that operates in various sectors including energy, financial services and transport. Paola has previously held the role of director of communications at GE Capital, the financing arm of General Electric. She joins now from Alcatel-Lucent where she was director of communications and institutional relations for Italy and the countries of the Mediterranean area. Before that she worked at Accenture marketing and communications.

Personnel

Michael InackerHead ofCommunications and Corporate Branding SiemensStart: October 1

0 7 / 2 0 1 3

Virgine MichielsenHead ofMarketing and Communication ING BelgiumStart: April

Virgine Michielsen joins Deloitte from ING Virginie Michielsen has taken on responsibility for marketing and communication at Deloitte Lux-embourg. Previously she was head of the corporate communication and relations department of ING Belgium. Virginie joined BBL (Bank Brussels Lambert) in 1996; after the merger between BBL and ING she joined the Financial Institutions department in 2001 as business manager of the Global Head to integrate the international business of BBL, BHF and ING. From 2007 to 2011 she headed the Global Trade Banking Department in Amsterdam.

Jesse VerstrateCorporate Communications Director,Microsoft AsiaStart: March

Verstrate leads communications in Asia for Microsoft Jesse Verstraete has been appointed Corporate Communications Director for Microsoft in Asia. Based in Singapore, he leads the corporate and citizenship PR for the region. Jesse moves to Sin-gapore from Brussels where he was European PR lead at Microsoft, in charge of European public policy, legal and citizenship PR, working with Microsoft’s European Legal Corporate Affairs and Communications teams in Brussels and across the European region. Prior to joining Microsoft in 2007, Jesse Verstraete was the EMEA Corporate Communications Manager at Boeing.

Stefan SternHead Corproate Relations and Communications,InvestorStart: September 1

New role for Stefan Stern at InvestorStefan Stern, currently senior advisor at Swedish investment company Investor, will widen his re-sponsibilities the company by assuming the position as head of corporate relations and communica-tions. Stern will continue in his present role within public affairs and also assume the responsibilities of Oscar Stege Unger, who will leave Investor to assume a new position as director network and communications at FAM.

New senior vice president communications at CGG Geoscience company has appointed Christophe Barnini as senior vice president, group communica-tions. Reporting to Jean-Georges Malcor, chief executive officer of CGG, Christophe becomes a permanent member of CGG’s management committee. Based in Paris, Christophe joined CGG in 1996 as group financial controller in charge of listing CGG on the NYSE. He was North and Latin America Finance vice president from 1998 to 2001 and then group corporate marketing manager until 2007.

Christophe BarniniSVP Group Communications,CGGStart: May 15

Page 4: REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this live The CIPR’s social media conference returns to the offices of MSN UK, London,

COMMUNICATION DIRECTORY

Events

Personnel

Mikael WidellVice President ofCommunications,Oasmia PharmaceuticalStart: July 22

Oasmia appoint new vice president communications Oasmia Pharmaceutical has appointed Mikael Widell as a new vice president communications. Mikael will be part of the management and will be responsible for the company investor relations and communications. Mikael has an extensive experience of communications from the international pharmaceutical industry, AstraZeneca and Biovitrum among others, and from investment companies such as Nordic Capital.

Read more

0 7 / 2 0 1 3

Winneker directs communications at ECPAThe European Crop Protection Association (ECPA) has named veteran Brussels-based communi-cations professional and journalist Craig Winneker as its director of communications. In his new role, Winneker is responsible for ECPA’s overall communications strategy and media relations and leads the association’s public affairs efforts. Before joining ECPA, Winneker was head of political communications for the European Photovoltaic Industry Association. Prior to that he was an editor for The Wall Street Journal Europe.

Craig WinnekerDirector ofCommunications,ECPAStart: June

Brooke leaves Nokia to lead PayPal EMEA communications Lee Brooke is departing his role as global communications head of Nokia’s smartphone business to take on a newly-created position as global e-commerce business PayPal’s EMEA senior director of communications, joining EMEA president Rupert Keeley’s leadership team. Prior to joining Nokia in 2010, Lee was managing director of UK tech PR firm Harvard Communications and head of Hill + Knowlton London’s tech practice.

Lee BrookeEMEA Senior Director of Communications,PayPalStart: May

11.07.2013 – CIPR, Microsoft UK, LondonShare this liveThe CIPR’s social media conference returns to the offices of MSN UK, London, with the view that social and digital media are no longer a spe-cialist area of public relations but at the forefront of how current practice is evolving. Share This Live will feature pragmatic case-study sessions and in-depth panel discussions covering topics including online crisis management, social com-merce, mobile media and more. Read more

18/19.07.2013 – University of MálagaWhy should I trust you?The present economic and financial crisis is as-sociated with a decrease in trust in organisations and institutions. Under the headline “challenges for communication in times of crisis”, this confer-ence provides a a forum to discuss critical issues that are at the forefront of the debate about how to interpret and restore trust between citizens and organisations, global communities and citizens. Read more

23.07.2013 – Social Media LondonHow to use social listening to drive innovation Catriona Oldershaw, UK managing director at Synthesio, will share examples of how brands are using insights gained from global social media monitoring to innovate in different ways – whe-ther it’s using social conversations as the fuel for creativity, concept testing new ideas, being a Fast Follower or coming up with completely new pro-duct lines or service offerings. Read more

5.12.2013 – Postpalast, Munich

European Excellence AwardsWith a submission deadline of October 10, the 2013 European Excellence Awards will be held in Munich‘s elegant Postpalast on December 5. European companies, consultancies, associations and NGOs are all invited to take part in this celebration of the best of European communications. Read more

Page 5: REPUTATION JOURNEY COMMUNICATION DIRECTORY · 11.07.2013 – CIPR, Microsoft UK, London Share this live The CIPR’s social media conference returns to the offices of MSN UK, London,

COMMUNICATION DIRECTORY

Jobs

Associate, Communications Location: Brussels, Belgium

The PEW Charitable Trusts

Senior Corporate PR Manager Internal CommunicationsLocation: Herzogenaurach, GermanyPuma

Advertise your vacancy here! Ensure that your ad is seen by over 55,000 recipients

COMMUNICATION DIRECTORY

N e w s l e t t e r f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

0 1 / 2 0 1 3

T hink about how communica-

tion takes place in your or-

ganisation. Who says what,

to whom, and how? This is-

sue’s Storyteller section looks

at how the remit of corporate communications

within an organisation is shaped and defined. In

particular, we are interested in that fuzzy area

where theory meets practice: how do the realities

of working in complex, global companies adapt

to received ideas about how communications

work? So Communication Director put the lat-

est in organisational theory to three noteworthy

Europe-based corporate communicators to find

out how they see the place of communications

within their organisations. Many firms invest

considerable financial and human resources in

communication systems to facilitate the internal

communication of essential information to all

employees, no matter where in the organisation

– or in the world – they are located. So it is very

important to be effective. Organisational theo-

ries are one way of accomplishing this and there

is a wide variety of theories that can be used.

THE FUNCTIONS OF COMMUNICATION

Experts have identified several functions that

tend to dominate communication in an organisa-

tional context. To take one example, the authors

of Organizational Communication for Survival:

Making work, work (Richmond, McCroskey

and McCroskey) highlight six functions: these

To track the communication flow in your

organisation, you should first question the

who, what, when and why.

By Dafydd Phillips

PART OF THE PROCESS?

are useful in categorising communications into

its various roles within an organisation:

The first is the informative function (which) provides

needed information to personnel so they can do their

jobs in an effective and efficient manner…

The regulative function is directed toward regulatory

policies within the organization or messages about

maintenance of the organization…

The integrative function is communication directed

at getting people to work together and have tasks

coordinated so that the “left hand knows what the

right hand is doing.”

The management function is focused on getting per-

sonnel to do what is needed... Read more+

Advertisement

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COMMUNICATION DIRECTORY

N e w s l e t t e r f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

0 1 / 2 0 1 3

T hink about how communica-

tion takes place in your or-

ganisation. Who says what,

to whom, and how? This is-

sue’s Storyteller section looks

at how the remit of corporate communications

within an organisation is shaped and defined. In

particular, we are interested in that fuzzy area

where theory meets practice: how do the realities

of working in complex, global companies adapt

to received ideas about how communications

work? So Communication Director put the lat-

est in organisational theory to three noteworthy

Europe-based corporate communicators to find

out how they see the place of communications

within their organisations. Many firms invest

considerable financial and human resources in

communication systems to facilitate the internal

communication of essential information to all

employees, no matter where in the organisation

– or in the world – they are located. So it is very

important to be effective. Organisational theo-

ries are one way of accomplishing this and there

is a wide variety of theories that can be used.

THE FUNCTIONS OF COMMUNICATION

Experts have identified several functions that

tend to dominate communication in an organisa-

tional context. To take one example, the authors

of Organizational Communication for Survival:

Making work, work (Richmond, McCroskey

and McCroskey) highlight six functions: these

To track the communication flow in your

organisation, you should first question the

who, what, when and why.

By Dafydd Phillips

PART OF THE PROCESS?

are useful in categorising communications into

its various roles within an organisation:

The first is the informative function (which) provides

needed information to personnel so they can do their

jobs in an effective and efficient manner…

The regulative function is directed toward regulatory

policies within the organization or messages about

maintenance of the organization…

The integrative function is communication directed

at getting people to work together and have tasks

coordinated so that the “left hand knows what the

right hand is doing.”

The management function is focused on getting per-

sonnel to do what is needed... Read more+

Advertisement

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COMMUNICATION DIRECTORY

N e w s l e t t e r f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

0 1 / 2 0 1 3

T hink about how communica-

tion takes place in your or-

ganisation. Who says what,

to whom, and how? This is-

sue’s Storyteller section looks

at how the remit of corporate communications

within an organisation is shaped and defined. In

particular, we are interested in that fuzzy area

where theory meets practice: how do the realities

of working in complex, global companies adapt

to received ideas about how communications

work? So Communication Director put the lat-

est in organisational theory to three noteworthy

Europe-based corporate communicators to find

out how they see the place of communications

within their organisations. Many firms invest

considerable financial and human resources in

communication systems to facilitate the internal

communication of essential information to all

employees, no matter where in the organisation

– or in the world – they are located. So it is very

important to be effective. Organisational theo-

ries are one way of accomplishing this and there

is a wide variety of theories that can be used.

THE FUNCTIONS OF COMMUNICATION

Experts have identified several functions that

tend to dominate communication in an organisa-

tional context. To take one example, the authors

of Organizational Communication for Survival:

Making work, work (Richmond, McCroskey

and McCroskey) highlight six functions: these

To track the communication flow in your

organisation, you should first question the

who, what, when and why.

By Dafydd Phillips

PART OF THE PROCESS?

are useful in categorising communications into

its various roles within an organisation:

The first is the informative function (which) provides

needed information to personnel so they can do their

jobs in an effective and efficient manner…

The regulative function is directed toward regulatory

policies within the organization or messages about

maintenance of the organization…

The integrative function is communication directed

at getting people to work together and have tasks

coordinated so that the “left hand knows what the

right hand is doing.”

The management function is focused on getting per-

sonnel to do what is needed... Read more+

Advertisement

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COMMUNICATION DIRECTORY

N e w s l e t t e r f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

0 1 / 2 0 1 3

T hink about how communica-

tion takes place in your or-

ganisation. Who says what,

to whom, and how? This is-

sue’s Storyteller section looks

at how the remit of corporate communications

within an organisation is shaped and defined. In

particular, we are interested in that fuzzy area

where theory meets practice: how do the realities

of working in complex, global companies adapt

to received ideas about how communications

work? So Communication Director put the lat-

est in organisational theory to three noteworthy

Europe-based corporate communicators to find

out how they see the place of communications

within their organisations. Many firms invest

considerable financial and human resources in

communication systems to facilitate the internal

communication of essential information to all

employees, no matter where in the organisation

– or in the world – they are located. So it is very

important to be effective. Organisational theo-

ries are one way of accomplishing this and there

is a wide variety of theories that can be used.

THE FUNCTIONS OF COMMUNICATION

Experts have identified several functions that

tend to dominate communication in an organisa-

tional context. To take one example, the authors

of Organizational Communication for Survival:

Making work, work (Richmond, McCroskey

and McCroskey) highlight six functions: these

To track the communication flow in your

organisation, you should first question the

who, what, when and why.

By Dafydd Phillips

PART OF THE PROCESS?

are useful in categorising communications into

its various roles within an organisation:

The first is the informative function (which) provides

needed information to personnel so they can do their

jobs in an effective and efficient manner…

The regulative function is directed toward regulatory

policies within the organization or messages about

maintenance of the organization…

The integrative function is communication directed

at getting people to work together and have tasks

coordinated so that the “left hand knows what the

right hand is doing.”

The management function is focused on getting per-

sonnel to do what is needed... Read more+

Advertisement

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www.communication-director.eu

Head of Media Relations Location: Brussels, Belgium

Fleishman Hillard

Head of Communications - Customer Solutions Group Location: London, UK

RBS

0 7 / 2 0 1 3

Communications Director SCO Capital Equipment and SCO Packaging Material & Base MaterialsLocation: Modena Italy

Tetra Pak International S.A.

PR & Communication ManagerLocation: Tornesch, Germany

Hellermann Tyton