Reputation And The War For Talent
-
Upload
niall-cook -
Category
Business
-
view
1.846 -
download
4
description
Transcript of Reputation And The War For Talent
![Page 1: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/1.jpg)
Reputation and The War for Talent Corporate Reputation Watch 2008
![Page 2: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/2.jpg)
Research Objectives
Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent.
In order to understand how reputation impacts career choice, how top talent assesses reputation and the
drivers of the corporate brand, Hill & Knowlton commissioned Penn, Schoen & Berland to seek the
views of MBA students at top business schools.
![Page 3: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/3.jpg)
Methodology
Research Design: Penn, Schoen & Berland Associates conducted 527 intercept interviews from May 4 – 22 2007 and from October 1 – November 8 2007.
Audience: Interviews were conducted with current MBA students at 12 top ranked international business schools in the US, Europe and Asia.
Data has been weighted so that the overall results reflect the balance by region of the world’s top business schools.
Continents Number of Schools Continent's Weighting
US 4 40%
Europe 6 40%
Asia 2 20%
![Page 4: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/4.jpg)
Methodology Sample Size
United States 200
Columbia Business School [US] 50
Harvard Business School [US] 50
New York University: Stern [US] 50
MIT: Sloan [US] 50
Europe 242
London Business School [UK] 37
IESE Business School [Spain] 40
HEC Paris [France] 41
University of Oxford: Saïd [UK] 44
SDA Bocconi [Italy] 40
TIAS [The Netherlands] 40
Asia 85
Chinese University of Hong Kong [HK] 40
Tsinghua University [China] 45
Schools
![Page 5: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/5.jpg)
Reputation and career choice
![Page 6: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/6.jpg)
Assessing reputation
![Page 7: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/7.jpg)
Assessing reputation – regional differences
![Page 8: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/8.jpg)
Reputation and financial performance
![Page 9: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/9.jpg)
Factors driving choice
![Page 10: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/10.jpg)
Ready to move?
![Page 11: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/11.jpg)
Sectoral winners and losers
![Page 12: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/12.jpg)
Public or private?
![Page 13: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/13.jpg)
Overcoming a poor reputation
![Page 14: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/14.jpg)
Ready to relocate?
![Page 15: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/15.jpg)
Who promotes reputation well by region?
![Page 16: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/16.jpg)
(Re) location, location, location….
![Page 17: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/17.jpg)
(Re) location, location, location – regional differences
![Page 18: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/18.jpg)
Interest in emerging economies
![Page 19: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/19.jpg)
What’s important in CSR?
![Page 20: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/20.jpg)
What’s important in CSR? – regional differences
![Page 21: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/21.jpg)
Saying no
![Page 22: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/22.jpg)
Saying no – regional differences
![Page 23: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/23.jpg)
Reach for the stars
![Page 24: Reputation And The War For Talent](https://reader034.fdocuments.in/reader034/viewer/2022052205/557cf0c4d8b42ae6078b5275/html5/thumbnails/24.jpg)
Ready for success?