1. 1. S T A R T E R In small groups divide the class into the following: Pop Princess/Boy Band Girl Band Hip Hop Artist (male) Hip Hop Artist (female) Indie/ rock artist Describe the character type . In as much detail as possible state the character types that they may find and what sort of behaviour, costume and attitude they display
2. 2. R E P R E S E N T A T I O N A N D S T A R I D E N T I T Y U S E M E D I A C O N C E P T S A N D A P P R O P R I A T E T E R M I N O L O G Y U N D E R S T A N D H O W P S Y I S C O N S T R U C T E D A S A S T A R A P P L Y L E A R N I N G T O D E C O N S T R U C T T H E R E P R E S E N T A T I O N O F M I L E Y C Y R U S
3. 3. W H A T A R E T H E C O M P O N E N T S O F S T A R I D E N T I T Y ? Stars are studied through the semiotics approach. Stars should be studied as clusters of signs, as systems of signifiers or texts that communicate meaning to an audience. E.g. clothing behaviour genre of music What happens if a star does not conform to any of these constructions, how do we identify them?
4. 4. T H E C O N S T R U C T I O N O F T H E S T A R T E X T Geoff Dyer in his book Stars argues that star identities are constructed in a process that typically involves four modalities, or stages in their formation.
5. 5. S T A R 1.A Real Person - First off a star is a real person
6. 6. S T A R 2.Star is a public performer role - The primary encounter we have with a television or music star is through the roles they play.
7. 7. S T A R 3.The Star is a persona - this involves a merging of the real person and the role they play.
8. 8. S T A R 4.Star is an image a cultural signifier of a particular concentration of qualities, specifically related to gender and sexuality. A U D I E N C E E X P E C T A T I O N S
9. 9. A N I N T E R T E X T U A L S T A R T E X T Although music stars are widely-known public figures, few people ever get to meet an actual star in person. Instead, it is through the combination of performances, promotion, publicity, and Tabloid and internet attention that music stars reach the broad audience. This is the mediation process. Consequently, we must see music stars as having mediated identities. Somewhere there is the real individual; however, the vast majority of the public will know only the mediated individual. Music video, television appearances, promotion or publicity materials, and press attention are various forms of textual materials that mediate the identities of stars. As the elements of a star text cluster around a given name, these elements define the identity of an individual star, and as the elements accumulate over time, they also form a public sense of music stardom in general. This process is known as intertextuality where a range of media texts intersect.
10. 10. I N T E R T E X T U A L I T Y A N D S T A R I D E N T I T Y The star status of a band/artiste is maintained by a complex intersection of many media forms which investigate and celebrate star lifestyles. Print media, especially the tabloids in the UK keep star profile high. Celebrity persona stories Magazines are usually celebratory in their coverage of stars. Well known stars will often feature on the cover of magazines. TV appearances particularly the X-Factor. Chat shows. Documentaries.
11. 11. I N T E R T E X T U A L I T Y A N D S T A R I D E N T I T Y Sponsorship: Product endorsement and TV commercials Music video key for music performers star identity. Maintains and reinvents star identity Posters and photographs. Promotional publicity Online official websites, My Space, Twitter and Facebook Fan Pages. Red carpet and awards events maintains her glamour and style, reinforces her image as a fashionista
12. 12. T A S K O N E Research and analyse the star construction of Miley Cyrus. Each group will take on one construction of the star looking at a range of media texts. (Separate keynote to support) Star as a real person Star is a public performer the star is a persona the star as a cultural signifier
13. 13. S U C C E S S C R I T E R I A In pairs, identity one example of how to achieve success at this task?
14. 14. A S S E S S M E N T C R I T E R I A L E V E L 6 H O W D O I S H O W ? T H I S ? L E V E L 3 H O W D O I K N O W ? T H I S ? A N A L Y S I S O F M E D I A T E X T S C O N V I N C I N G A N D E F F E C T I VE D E T A I L E D R E P R E S E N T A T I ON O F D E / C O N N O T A T I O N S B A SI C A F E W P I E C E S O F E VI D E N C E M E D I A T E R M I N O L O G Y E X T E N S I V E A N D E F F E C T I V E L Y E A C H S E N T E N C E U S E S C O R R E C T M E DI A VO C A B U L A R Y O C C A S I O N A L L Y Y O U S H O W A F E W K E Y WO R D S N A T U R E A N D I M P A C T O F M E D I A R E P R E S E N T A T I O N A N D I N S T I T U T I O N A L A S P E C T S O F M E D I A P R O D U C T E X P L O R E D C O N V I N C I N G L Y Y O U D I S C U S S H O W/ WH Y T E X T S A R E C O N S T R U C T E D R E P R E S E N T A T I ON S T O I M P A C T O N A U D I E N C E S O M E UN D E R S T A N DI N G Y O U H A VE S O M E E VI D E N C E T O S H O W H O W/ WH Y T E X T S A R E C O N S T R U C T E D R E P R E S E N T A T I ON S R E S P O N S E S C O G E N T A N D WE L L S T R UC T UR E D C L E A R U S E O F P E E . Y O U U S E M E D I A VO C A B T O A B U I L D T O A C O N C L U S I O N . R E A S O N A B L Y WE L L O R G A N I S E D S O M E U S E O F P E E . S O M E P O I N T S WI T H E X A M P L E S . Y O U N E E D C L E A R E X P L A N A T I O N S O F Y O U R P O I N T S . U S E O F L A N G U A G E P R E C I S E A N D A C C UR A T E C O H E R E N T R E S P O N S E . L A N G U A G E A N D E F F E C T F O R M E A N I N G R E A S O N A B L Y WE L L O R G A N I S E D C O N F U S I N G R E S P O N S E S I N P L A C E S . Y O U D O N T A L WA Y S U S E T H E C O R R E C T T E R M I N OL OG Y . A R G U M E N T S / P O I N T S C L E A R L Y S UP P O R T E D C L E A R U S E O F P E E . Y O U E X P L A N A T I O N S A R E L O N G E R T H A N T H E P O I N T A N D E VI D E N C E A L O N E . S O M E T I M E S S UP P O R T E D M U C H L E S S E X P L O R A T I O N S O F I D E A S . S O M E T I M E S P O I N T S A N D E X A M P L E S A R E N O T C L E A R L Y L I N K E D .
15. 15. M I L E Y C Y R U S
16. 16. T A S K T W O : S H A R E Feedback one analytical response of your star deconstruction of Miley Cyrus
17. 17. T A S K T H R E E : Q U E S T I O N Ask me one question to develop your analytical response
18. 18. P L E N A R Y How does the representation of the artist as a character enable us to understand what they are like?