Collective Identity and Representation

7/29/2019 Collective Identity and Representation

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Collective Identity and

RepresentationEssay review

1Thursday, 28 February 2013


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LO

To improve essay writing skillsthrough:

Defining focus of your essay writing

Research and note taking

Planning of structure and paragraphs

Consistent use of PEEL

Developing arguments and explanations



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Homework

Due Monday

Essay (minimum 1000 words)

With reference to any group you havestudied discuss how their identity hasbeen mediated.



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Mediated

Discuss in pairs what is meant by thisterm.

Define

Give and example

Explain

Write it all down



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Representation Terminology

Dominant

Alternative

Redundant

Absent Entropic

Discuss what might be the meanings forthese terms with regard torepresentations of a particular group.



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Dominant Representations

The main way in which a group areseen in society

Main issues around this: Who creates this representation?

What efect does this representation haveon society/the group/individuals?

Who benefits from it? Who sufers by it? How true is this representation?



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Alternative

A diferent way to show a group

A diferent interpretation of the groupsrepresentation which challenges thedominant Who creates the alternative

representation?

Who benefits from it and who doesnt?

Find an example of an alternativerepresentation and explain why it is

alternative7Thursday, 28 February 2013


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Redundant

When a group is shown so often in thesame way that the image no longer hasany power

Can any representations be redundant?

If so give an example and explain.



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Absent

When a group is not really representedin society.

Can you find an example of a group which

is seldom or never represented in themedia?

What is the efect of absent

representation?



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Entropic

When there is a very challenging,controversial or unusual representationof a group.

How do we find out about suchrepresentations?

What is there efect on subsequentrepresentations?

How does the media respond to suchrepresentations?

Try to find an example and explain its

ef

ect10Thursday, 28 February 2013


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Black Representation

Hollywood Shue

Watch clip

What issue regarding representation isbeing made?

Why is this important?

http://youtu.be/gA28OTErW6Ehttp://youtu.be/gA28OTErW6E


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Stuart Hall

Stuart Hall

Interrogating the image Active not passive

Challenging NOT accepting

Marxism

http://youtu.be/6sbYyw1mPdQhttp://youtu.be/6sbYyw1mPdQ


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Text 1

Interrogate the text:

Narrative

Images mise en scene

Sound, dialogue, editing

Example

Attack The Block

Make notes during the viewing

http://youtu.be/XGFq-j9N6Qchttp://youtu.be/XGFq-j9N6Qchttp://youtu.be/XGFq-j9N6Qc


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Type of Representation

Dominant

Alternative

Redundant

Absent

Entropic

Which applies to the trailer?

Explain why



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Reference texts

Make a list of texts you could use toexplore representation of young blackmen either Hollywood or non-

Hollywood, cinema, TV, games,advertising, print or moving image.

You will need at least 8 texts for thisexercise from at least 2 media forms(eg. TV, cinema, advertising)



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Suggestions

Crash (2004) Malcolm X (1992) Independence Day (1996) Blacula (1972) Django Unchained (2012) 50 Cent Reebok Advert (2006) Old Spice adverts (2009) Gillette Champions TV advert (2006) Bamboozled (2001) Kidulthood (2006) Black Mirror Ep2 (2013 Channel 4)



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Theory

What theories could you use to discussrepresentations?



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Marxism

Classical Marxist theory

The media reinforces the ideologicalmessages of those in power.

Owners of media use their control overcultural production to maintain the statusquo.

Hegemony (Gramsci)

In order to maintain control and socialorder, the ruling elite ensure that evenminor sectors of society feelrepresented.



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Pluralism

The consumer or audience is moreimportant than the producer in acapitalist society.

Acceptance of bias and control BUTaudiences ability to consume media isconsidered more important.

Audience active in the making ofmeaning and decisions over theinterpretation of the representation.



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Postmodernism

Audiences are consumers and definethemselves through the products theyconsume.

Images dominate reality consumptionof media products for their own sake

Inter-textuality and surface reality

the references to other texts within atext points to the unreality of the formitself

Youtube allows everyone to be a

producer22Thursday, 28 February 2013


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Stereotyping

Richard Dyer describing WalterLippmans 1922 definintion

1. An ordering process

2. A short cut

3. A way of referring to the world

4. An expression of our beliefs andvalues



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Focus

Focus on one area of representation only. Nationality Race Gender Sexuality Disability/ability

Refine this through your choices of textand focus ie young black British men,white working class teenage girls,disabled sports people, British Upper classetc.



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Planning

Structure for the essay:

Plan a 3 part essay with 6 paragraphsincluding introduction and conclusion

Define each paragraph with a topicsentence which identifies the purpose ofthe paragraph

List the texts you will use for eachparagraph

List the points you will be making

List the terminology which you will use

List theories and theorists you will use25Thursday, 28 February 2013

Collective Identity and Representation

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