Reporting _ Darrell Hawkes _ Operational Information - The Business Case for BI.pdf

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Opera&onal Informa&on -‐ the Founda&on

Darrell Hawkes Turner Industries Group dhawkes@turner-‐industries.com

The most comprehensive Oracle applications & technology content under one roof

No Longer Back-‐Office… •  “Business Technology Management has economic and human poten6al that rivals any field of science today. How well people live in the decades ahead may be determined by how well they manage business and technology together.”

– Dr. Michael Nobel Chairman, Nobel Family Society


InformaJon, not Data…

•  “One of the reasons we got ourselves into this economic mess is we really didn’t make use of the data that we have. Nobody put it beNer than the CIO of a very large European bank, who said: ‘We had the data, but we didn’t have the informaJon.’ … that’s what BI is all about.”

–  Boris Evelson Forrester BI Analyst


Terminology

•  Data •  Structured ... transacJons in JDE and other applicaJons

–  OLTP … online transacJon processing •  Unstructured … not discussed in this session

•  InformaJon •  BI?

–  Business Intelligence: presumptuous at least from a technology only view, people must act on it.

Instead we call it… –  Business Informa&on: human consumable, interacJve and acJonable.

•  OLRP … online report processing –  data transformed and presented for human consumpJon.


History at Turner Industries

•  Cognos Performance ApplicaJons –  Financial reporJng for consolidaJon of 18 companies –  6 Lines of Business and new COA in 2006

•  Direct connect… framed Business View –  Enterprise reporJng focused on operaJons – Major improvement, but slow and needed dedicated report authoring.

•  Data warehouse… the only long term solu6on


The SELL •  Desire for strategic to operaJonal alignment •  Top down / boNom up… requires both •  Need for “show me” the informaJon

–  Over 10,000 unique World Writer reports executed over the past year

–  A lot of data, but lacking informaJon in an acJonable format

•  SeparaJon of informaJon and delivery –  InformaJon, the foundaJon of reporJng

•  Goals –  InteracJve, AcJonable, Timely, Breadth –  Not a project! An innova6ve strategy!


TECHNOLOGY


TECHNOLOGY

ONLINE TRANSITION PROCESSING

ENTERPRISE REPORTING

ANALYTICS

DASHBOARD ALERTS

STRATEGIC PLANNING DIRECTION

DISCRIMINATION

DISCOVERY

DELIVERY

DATA


The Business InformaJon Model

VisualizaJon (InformaJon Output)

Query – Report – Analysis – Event – Metric -‐ Planning

AcJonable InformaJon (The Data Warehouse)

Dimensional TransacJon Level Data Marts

Enterprise ApplicaJons (Data Input)

JDE – Filenet – Sales Logix – Planning – Turner Connect – Turner OnBoard – Bid Log – CrajTrax – Sharepoint -‐ etc

BI

EA

InformaJon Technology

Business Users

Meta Model


Convergence

•  ANenJon to data and informaJon -‐ Key •  Top to boNom / BoNom to top –  TransacJon level

•  InformaJon represents the Business •  SubstanJates processes •  Reflects organizaJon •  Basis for decisions •  People make decisions with or without info.


Launch Pad


One Report – many uses


Drill-‐through


Dimensional (Slice and Dice)


Concise Top to BoNom

•  Data transformed into informaJon in detail •  Dimensionally stored and framed. •  Only job is for informaJon retrieval. •  “One version of the truth”. •  InteracJve from any browser. •  AcJonable.


Summary

•  We are just beginning to find out what we don’t know…

•  UnderesJmated the many quesJons asked from the business users or the desire for informaJon when the assumpJon was “it is all there within our ERP system”. DATA not INFORMATION.

•  The interconnected pre-‐built data marts provide a foundaJon for processes, the organizaJon, and yes BI.

50 Years of Industrial Innova6on

Reporting _ Darrell Hawkes _ Operational Information - The Business Case for BI.pdf

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Transcript of Reporting _ Darrell Hawkes _ Operational Information - The Business Case for BI.pdf