CONTENTS Page

I. Introduction..............................................................2

II. Body1. Importance of location........................................2

2. Specific products................................................5

3. Cultural influence...............................................8

4. Co-operation......................................................10

III. Conclusion...........................................................11

IV. Evaluation and suggestion...................................11

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Welcome to Imperial Hotelocated in the central of Vietnam, Hue was the capital city of the last

Dynasty of Vietnam. Hue is the only place where many historic, cultural,

architectural, artistic values are preserved. The majestic 16-floor Imperial Hotel

Hue is nestled along the famous Perfume River, conveniently close to all the

historical sites this UNESCO World Cultural Heritage city has to offer.

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1. Business location is an important factor in service business Imperial Hotel

As is well known to be able to build and develop an overall corporate business

as well as business service business hotel and restaurant in particular , the selection of a

location for business , product positioning , ... is extremely important .

We can say this is also one of the important factors contributing to the business

success of the business or not ? So if businesses choose to be positioned as close to

tourist areas , near the city center , commercial centers …Success in business to

business is very high . Not only that , can provide more tourists in the country and

international . And vice versa if the positioning of the geographical location where it

will be difficult to significantly affect the operations of the business. Every business

when determining the location of these businesses have certain goals , such as

positioning to dominate and expand markets , to increase access , create favorable

conditions for the clients use Catering business , and also to mobilize maximum

resources and take advantage of the opportunities available in place ... so when

conducting the layout for the location , business often faces many the different options ,

each option depends on the actual situation of enterprises , as well as the bride's

strategy of the business. And each choice has advantages or disadvantages different ,

forcing companies to be flexible in order to fully exploit the advantages , and find ways

to overcome these disadvantages .

Understand the basics , together with the purpose of their existing business Hue

Imperial Hotel was the first building located in the center of Hue city .

Located in Central Vietnam, Hue was the capital city of the last Dynasty of

Vietnam, the only place worth preserving many historic, cultural, architectural, artistic

values are preserved. The cultural heritage objects - populations relics of history and

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intangible - Hue royal court music has brought high value on the national level and has

internationally been recognized by UNESCO as a world cultural heritage. Hue City is

the convergence of two ecosystems north-south, is a land-hills, plains, rivers and seas

created many beautiful natural scenery with many famous scenic. People Hue is

famous for the elegant, gentle and rites of Business lands period. All line together,

making Hue has long been well known as a leading tourist city of Vietnam.

Imperial is the first 5-star hotel in Hue, located in the heart of the city, close to the

banks of the Perfume River, very close to all the famous tourist spots of the world

heritage city.

Address: No. 8 , Hung Vuong Boulevard , Hue City .

Hotels near tourist sites and transport of :

+ Truong Tien Bridge 2 minute walk (120m).

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Imperial architecture is a

combination of harmony between

architectural styles of East Asia

and Hue with utmost luxury

style, characterized Vietnam. The

interior of the hotel will offer an

impressive design features both

modern and mixed-phase culture

and architecture of Hue,

Vietnam.

+ The river Huong 3 minute walk (200m).

+ The Station Hue 3 minute drive (1km).

+ The Phu Bai Airport 20 minutes drive (17km)

+ The sea Lang 1.5 hour drive (75km)

+ The Da Nang international airport 2 hours drive (100km)

+ The Dong Ba Market 5 minutes drive (1km)

+ The Thien Mu Pagoda half hour drive

+ The Lang Co Beach 1.5 hour drive

+The Minh Mang Tomb, Khai Dinh, Tu Duc 0.5 hour drive (7km).

This is also important to select visitors to the Imperial Hotel.

Since being brought into operation from 6/ 2006, the Imperial Hotel to honor many

heads of state , politicians and chairman of the world's largest economy . Typically, the

Crown Prince 's visit to Japan, President of the Socialist Republic of Vietnam , Deputy

Prime Minister and Minister of Foreign Affairs of the Socialist Republic of Vietnam

Pham Gia Khiem , Chairman Toyoata Fuji Cho . In addition, the Imperial Hotel is the

place to be chosen to host the international event.

South Africa- Vietnam Trade & Investment Workshop

2. Specific tourism maketing and services and sell stylish products through

major parts of Imprieal Hotel.

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Tourism characteristic maketing: products that are attractive to tourists, the

purpose of creating tourist destination in Imprieal Hotel:

Restaurant & Bar : include Imperial Restaurent, Yoshihara Restaurant, Moc

Restaurant, Royal dinning room and royal dinner, The King’s Panorama Bar, Starlight

Lounge…

Imperial Restaurant: with a capacity of 600 guests, this is the first restaurant in

Vietnam with 4 side open space kitchen, serving European, Asian, Vietnamese,

especially the special land capital. Outdoor garden of the restaurant is the ideal place

for those who want a romantic atmosphere or for intimate meetings or private

conversations.

Imperial Restaurant is extremely impressive decor and cozy oriental style by

wood, is the first restaurant in Vietnam with four sides open kitchen, your meal will

become more attractive and interesting spot to witness the culinary art of talented

chefs, serving dishes, Asian and European dishes throughout the 3 regions of Vietnam,

especially in technology authentic cuisine of Hue, the royal family buried a time

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+

Yoshihara Restaurant : With 80 seats, the restaurant serves Japanese-style cuisine with

flavors and ingredients are imported from Japan.

Yoshihara is considered small

Japanese house. With food and

spices are imported directly from

Japan and are meticulously prepared

under the skillful hands of the

talented Japanese chef, all the food

here is evident culinary culture of

origin of cherry blossoms. This

really is the best place for you to

enjoy the authentic Japanese cuisine.

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Spa

Royal Spa :

Royal Spa is the most high-class Spa and Beauty Salon in town with 7 treatment

rooms. There are also 3-VIP private rooms with indoor pool and Jacuzzi facilities.

After the whole day discovering the charming Hue city, come to indulge yourself in the

Royal Spa and let our professional staffs relax your body and your mind, you’ll be

completely refreshed.

Accommodation :

The Imperial hotel possesses 194 rooms, including 168 deluxe rooms, 20 suites, 01

Grand presidential suite and 03 apartments. All are well equipped with modern

facilities. Among them are 36 non-smoking rooms located on the two floors. The

rooms combine modern with classic elements, blending historic architectural details

and earthy décor. All rooms have classic and polished wooden floors, natural fabric, as

well as classy furnishing. All have spectacular panoramic views of the serene Perfume

River, the magnificent Ngu Binh Mountain and ancient monuments of the city.

Deluxe City View

Hotel Facilities : Business

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Center, Queen’s Souvernir Shop, Casino- Prince Club, Simming Pool & GYM.

Simming Pool : At the height of 16 meters, the pool offers an open grand view

of the city below.

Snack and beverage of all

kinds are served

poolside. The fitness

center next door is

fully furnished with

up-to-date exercise

equipments.

Meeting : Meeting Capacity, Meeting Package, Theme Dinners, Weddings, Request for Proposal.

3. Influence of the feudal dynasties selling style and service providers of

Imperial Hotel

In the mind of many

people, to become

the city of Hue

Festival is almost a

matter of course

because of Hue also

reserve the fairly

typical appearance of

a capital dynasties

that works in

harmony with the

architectural and nature creating unique rhythms with festivals, music, cuisine

traditional diversity conservation.

The hotel is a masterpiece of architecture and building an embodiment of architectural

characteristic . Furniture hotel is polished to a flawless, luxurious and cozy, is an

exquisite combination of modern amenities and cultural values of the architectural

highlights of capital Hue.

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Royal royal dinning room and dinner in the hotel is a unique style to the court

Just imagine that you are the King, beside you is the Queen accompanied by

Mandarins, all wearing traditional royal clothes. All the food served is royal including

dishes symbolizing the dragon, phoenix, or peacock…..All meticulously prepared to

the finest details for a sumptuous dinner that fits for royalty.

There are some

important protocols to observe during this dinner. Before the first drink for the King

health, there is a short speech made by servant chief. Everyone has to say "Van tue" (10

thousand year) to wish the King a long life. The best Hue Imperial court music and

dance will be performed by artists from Hue conservatory. Nothing better than

enjoying delicious banquet while listening to melodious music and having a feeling of

being the King. That’s why Royal dinner is a must for those who come to Hue.

4. Relationships in business collaboration between Imperial Hotel

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with partners.

In business services, the partnership is a business problem that needs attention.

Relationship marketing and strategic alliances are established and expanding so with

Imperail Hotel, the travel company that partners have an important role. Tourists hue

through most travel companies, so travel companies are leading partners with Imperail

Hotel.

In addition to the relationship with the tour company, the hotel also has a

relationship with the representative offices of foreign companies, commercial

companies, embassies, airlines .... The actual transport quite a few visitors to Hue

should contact the hotel airlines to tour "free & easy" includes roundtrip airfare from

Ho Chi Minh City or Hanoi to Hue and stay at the hotel during your stay, the hotel

needs to take care of.

With embassies, trade companies, the company's representative office, the hotel

will organize conferences, seminars, reward, and customer care conference sanctuary

and food services drink, rest, massage ...

For your hotel, hotel set long-term relationships and coordinate customer service as

the hotel is not full all additional services or the two sides will exchange for another

referral if one side is not enough ability to serve.

The success of FPT Conference at Imperial Hotel on 22nd October

CONCLUSION

With a steady development of the hotel and many co-operations

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holding company, Imperial Hotel Hue was voted for ‘Top 25 Luxury Hotels in

Vietnam’!. Another magazine vote the resort to be one of 500 top brand and

Vietnam culture, sport and tourism department describes as the best green and

clean hotel. Imperial Hotel Hue is totally deserved with those awards because of

its effort. In the near future, it will ongoing development and become the best

hotel.

EVALUATION AND SUGGESTION

To me, Imperial Hotel Hue is very beautiful. The room and the facilities make

me feel comfortable, nice and new. Because of its convenient location, I can go

everywhere easily. The staff is welcoming and friendly, always smile with

customer. The services can satisfy the demand of choosy tourists.

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